Welcome to another installation of our Product Videos in the Wild, posts – dedicated to showcasing some of our great clients, and how they’re using Treepodia videos on their sites. I’m pretty excited about this month’s showcase because, it features our first South East Asian client, Ramburishop.com - The online shop for award winning manufacturer natural Thai Spa and skin care products Ramburi. Moreover Ramburi’s videos are our latest player version, which, for the... Read→
We’re very glad to announce that after months of development and testing we’ve finally released our new Ecommerce Video Player. if ((navigator.userAgent.match(/iPhone/i)) || (navigator.userAgent.match(/iPod/i)) || (navigator.userAgent.match(/iPad/i))) { document.getElementById('html5vid').style.display = "block"; } else { document.getElementById('flashvid').style.display = "block"; } Designed to Boost your Sales The new player was designed from the ground up to help increase... Read→
August this year will mark 50 years since computer science visionary Joseph Carl Robnett Licklider, or “Lick” as he was better known, penned, in an (D)ARPA installation, a series of memos that changed the world. Lick envisioned a global interconnected computer network through which everyone could access data and programs from anywhere. This isn’t only the first recorded vision for what would later become the Internet, it’s also the first recorded description of computers... Read→
If you’ve been following the buzz in Online Marketing circles these past two weeks you’ll have noticed the big story on everybody’s mind is Google’s gradually increasing reliance and integration of social data into search results. In case you’re wondering what that means in plain English - Google is now customizing our search results based on data it’s pulling from our personal social circle, and other personal indicators it has about us Variations in search are... Read→
For the vast majority of products successful online sales are heavily correlated to the quality of the images and video on the site. It follows that successful and efficient management of your website’s product images can be a major contributor to your site’s success. As we’ve listed here before, it’s definitely a critical factor in determining the quality of your product videos. It used to be Image Management was exculsively the realm of photographers and graphic designers,... Read→
The start of a new year is always a good time to take stock of past accomplishments and plan for new ones. 2011 has been a great year for our clients and us, and we plan to work as hard as we can to ensure 2012 is even better. It’s to that purpose that we’re publishing the Treepodia Product Video Best Practice Guide, and making it accessible to the ecommerce community Committed to Ecommerce Video As I’ve mentioned here before, we feel very privileged and thankful for being the... Read→
Santa's into product videos too... It’s been nearly half a year since we last featured some Treepodia product video implementations, and that means it’s high time for another (Fourth!) installation of E-Commerce “Product Videos on the Wild Wild Web“ Seeing as such a long time has past since the last showcase post I’ve had a lot of installations to choose from. In order to keep things simple and fair I decided that since the holiday season is upon us, I’d... Read→
Over the past few months, and with the support of some of our best clients, we’ve been working on a case study that investigates how video is impacting online sales of jewelry items. I hope you find the following information useful and welcome comments and queries… Mike@treepodia.com : ) Being a market leader is a big responsibility. Simply put – When you’re a leader you have no one to follow. Educating and developing your niche is primarily up to you! As the market leader... Read→
Introduction With a huge inventory of over 135,000 individual products, ranging from decorative items to clothing to personal care products, greeting cards and more, DollarDays is the leading online wholesaler helping smaller businesses compete against larger chain stores. By offering a wide range of high-quality bulk products which can be ordered in small quantities (single-case minimum) at competitive prices, DollarDays enables smaller merchants to in turn offer competitive pricing to their... Read→
I’ve been thinking a lot recently about one of the most widely quoted statistics relating to user engagement – the fact that for every required navigation click users are required to make in your site, you’re likely to lose about 30% of them. Let’s examine that for a moment and understand how that can affect the effectiveness of your product videos and conversions: Case A – Product Video is presented as an overlay Product Video - Player launched as an Overlay Say you... Read→
