For the vast majority of products successful online sales are heavily correlated to the quality of the images and video on the site. It follows that successful and efficient management of your website’s product images can be a major contributor to your site’s success. As we’ve listed here before, it’s definitely a critical factor in determining the quality of your product videos. It used to be Image Management was exculsively the realm of photographers and graphic designers,... Read→
The start of a new year is always a good time to take stock of past accomplishments and plan for new ones. 2011 has been a great year for our clients and us, and we plan to work as hard as we can to ensure 2012 is even better. It’s to that purpose that we’re publishing the Treepodia Product Video Best Practice Guide, and making it accessible to the ecommerce community Committed to Ecommerce Video As I’ve mentioned here before, we feel very privileged and thankful for being the... Read→
Santa's into product videos too... It’s been nearly half a year since we last featured some Treepodia product video implementations, and that means it’s high time for another (Fourth!) installation of E-Commerce “Product Videos on the Wild Wild Web“ Seeing as such a long time has past since the last showcase post I’ve had a lot of installations to choose from. In order to keep things simple and fair I decided that since the holiday season is upon us, I’d... Read→
Over the past few months, and with the support of some of our best clients, we’ve been working on a case study that investigates how video is impacting online sales of jewelry items. I hope you find the following information useful and welcome comments and queries… Mike@treepodia.com : ) Being a market leader is a big responsibility. Simply put – When you’re a leader you have no one to follow. Educating and developing your niche is primarily up to you! As the market leader... Read→
Introduction With a huge inventory of over 135,000 individual products, ranging from decorative items to clothing to personal care products, greeting cards and more, DollarDays is the leading online wholesaler helping smaller businesses compete against larger chain stores. By offering a wide range of high-quality bulk products which can be ordered in small quantities (single-case minimum) at competitive prices, DollarDays enables smaller merchants to in turn offer competitive pricing to their... Read→
I’ve been thinking a lot recently about one of the most widely quoted statistics relating to user engagement – the fact that for every required navigation click users are required to make in your site, you’re likely to lose about 30% of them. Let’s examine that for a moment and understand how that can affect the effectiveness of your product videos and conversions: Case A – Product Video is presented as an overlay Product Video - Player launched as an Overlay Say you... Read→
Google's Panda update eats spam farms for breakfast! The web may be only about twenty years old, but as we enter the 2nd decade of the 21st century it’s clearly evident that together with the ascent of mobile technology, it’s the biggest global change engine we’ve experienced in our lifetime, affecting every aspect of our lives. Google IS the door The biggest gateway to the web – the entrance point the vast majority of us use to access the Internet, is Google – Its... Read→
We're all getting lazier - Product videos are great usability... As a technology fan and a lover of all-things-web I find the growing body of research regarding the impact the web is having on our intelligence absolutely riveting. What impact is the web having on our intelligence? There’s no clear answer to the question. Some pundits claim it’s making us dumber, while others claim it’s making us smarter. There are valid arguments for both claims, but whichever side you happen... Read→
Adding product videos to an ecommerce website will inevitably increase sales, however truly maximizing the impact videos will have requires considering all the elements that compose the video. This post is dedicated to listing some of those elements and the ways they can be tweaked for better performance. Note: our expertise has been gained via our work with automatically generated product videos, created from a website’s existing product feed, so that’s the scope of recommendations we... Read→
No... Not really... As we’ve repeatedly stressed here in the past the only way to build a sound, stable, and successful ecommerce business is through a continuous process of improvement based on meticulous, rigorous, and repeated A/B testing. Simply put, you need to adhere to these principles as if your livelihood depended on it (Wait a sec…, it DOES depend on it!): Always test your intuitions Never take anything for granted Test religiously Here at Treepodia we live by our ability... Read→
