Master Video Marketing With Our New e-Book!

We’ve been working hard lately, spreading the word about the unique ability of video to boost sales. We led a webinar on new video opportunities for e-marketers. We’re attending IRCE in Chicago. And now we’re happy to share with you our first e-book “Video: The Ultimate Way to Boost Sales.” Become a product video ninja with our new ebook! This exciting document reveals some of the most telling statistics about the skyrocketing popularity of video and goes into length about its ever-growing importance to search rankings. This e-book goes deep, sharing with you the tricks of the trade... Read→

See What Video Can Do for You

Register Now for the Next Treepodia Webinar Have you heard? Dr. Melody King, VP of marketing at Treepodia, will be leading a webinar next week, on May 7 at 2 pm. This is a wonderful opportunity to learn about video marketing for online retail from Treepodia’s very own marketing virtuoso. Video is Key Join Treepodia’s Next Webinar and Start Winning with Product Videos! 48 of the top 50 online retailers have made video a key tool in their online marketing strategy. In other words, video marketing matters—it matters more than many e-marketers realize—and it continues to grow and evolve.... Read→

Representing Treepodia at IRCE Chicago

Treepodia is happy to announce that we will once again exhibit at the largest and most important trade show in the industry, IRCE in Chicago, from June 10-12. IRCE 2014 Highlights Treepodia to attend IRCE2014 in Chicago Treepodia has been a proud IRCE exhibitor for these past few years, and we’re happy to be going back there again. Among others presenting at the show will be industry leaders like Jimmy Wales, founder and CEO of Wikipedia, and John Donahoe, CEO and president of eBay Inc. In other words, Treepodia will be in very good company. With booths, presentations, and other events, IRCE... Read→

Optimize Your Conversion Funnel With Product Videos

One of the misconceptions about product videos is that online marketers should create them primarily for awareness or branding. Unfortunately too many marketeers still adhere to this trend: In a survey run by eMarketer.com, 94.6% of US media agencies named “Awareness” as a key objective for their video campaigns, but incredibly only 38% spoke of “Purchase Intent” and a paltry 11% mentioned “Customer Loyalty”. Product Videos Are Not Just for Branding Fine if you want (and can afford) this kind of branding, but what is it doing for sales? Videos are not merely a form of advertisement—they... Read→

3 Steps to Better Marketing with e-Commerce Videos

In e-commerce marketing, as everywhere else, there’s always room for improvement. As obvious as this may seem, many marketers seem to have a blind spot when applying this principle to their product videos. It’s as though the effort of producing the initial video content is so great that once it’s done they simply can’t face the thought of going back and improving on it . Of course this behavior pattern makes little impression on Google’s ever-changing algorithm, not to mention the fact that no company operates in a vacuum, and although you might be resting on your video... Read→

Local Video SEO – Attract Local Customers Automagically

Google Maps was always integrated with a search function. You can search street locations and intersections and you can also search for a particular store and find its address. You probably noticed that Google Maps began appearing at the top right corner... Read→

Video Marketing and the Importance of Being Interesting

If you’ve been following our blog you know by now that when you’re trying to build a bigger audience, you need to produce video content. That’s because video builds your brand, establishes a sense of trust, gives information to potential consumers,... Read→

New – See Your Video Performance Metrics via Our New Google Analytics Integration!

Staying on top of the Video-for-Ecommerce game means that we’re always working on improving our platform. Our newest feature, a full integration with Google Analytics, enables retailers to not only measure video performance, but also conveniently... Read→

The goal of any Ecommerce site is simple – to sell! When broken down to its most primary components, the degree to which your store succeeds at selling is a result of the following three primary factors Your product offering – Your merchandise. Your credibility – How well your merchandise is presented and supported by the framework of your shop. Your call to action – How well the mechanics of your store, shopping cart and gateway support your client’s buying process. This... Read→

We’ve been working hard lately, spreading the word about the unique ability of video to boost sales. We led a webinar on new video opportunities for e-marketers. We’re attending IRCE in Chicago. And now we’re happy to share with you our first e-book “Video: The Ultimate Way to Boost Sales.” Become a product video ninja with our new ebook! This exciting document reveals some of the most telling statistics about the skyrocketing popularity of video and goes into length about its ever-growing... Read→

If you’ve been following our blog you know by now that when you’re trying to build a bigger audience, you need to produce video content. That’s because video builds your brand, establishes a sense of trust, gives information to potential consumers, helps you rank in search engines, and most importantly converts browsers into buyers. Effective Video Market is all about being interesting, engaging and helpful Of course it doesn’t hurt that by 2017, an estimated 90 percent of Internet... Read→

Recently we here at Treepodia led an engaging webinar on new opportunities for advertising, communicating, converting, and driving traffic using videos. We shared with keen viewers the kind of information that can separate a highly successful online marketer from one who is struggling to rise from the middle of the pack. It’s worth your time to watch it all (which you can do here), but we would like to give you a recap of the information, too. Video Marketing Basics Discover New Video Marketing... Read→

Register Now for the Next Treepodia Webinar Have you heard? Dr. Melody King, VP of marketing at Treepodia, will be leading a webinar next week, on May 7 at 2 pm. This is a wonderful opportunity to learn about video marketing for online retail from Treepodia’s very own marketing virtuoso. Video is Key Join Treepodia’s Next Webinar and Start Winning with Product Videos! 48 of the top 50 online retailers have made video a key tool in their online marketing strategy. In other words, video marketing... Read→

Jinshana Praemcheun ADD COMMENTS

Treepodia is happy to announce that we will once again exhibit at the largest and most important trade show in the industry, IRCE in Chicago, from June 10-12. IRCE 2014 Highlights Treepodia to attend IRCE2014 in Chicago Treepodia has been a proud IRCE exhibitor for these past few years, and we’re happy to be going back there again. Among others presenting at the show will be industry leaders like Jimmy Wales, founder and CEO of Wikipedia, and John Donahoe, CEO and president of eBay Inc. In other... Read→

Jinshana Praemcheun ADD COMMENTS

One of the misconceptions about product videos is that online marketers should create them primarily for awareness or branding. Unfortunately too many marketeers still adhere to this trend: In a survey run by eMarketer.com, 94.6% of US media agencies named “Awareness” as a key objective for their video campaigns, but incredibly only 38% spoke of “Purchase Intent” and a paltry 11% mentioned “Customer Loyalty”. Product Videos Are Not Just for Branding Fine if you want (and can afford) this... Read→

In e-commerce marketing, as everywhere else, there’s always room for improvement. As obvious as this may seem, many marketers seem to have a blind spot when applying this principle to their product videos. It’s as though the effort of producing the initial video content is so great that once it’s done they simply can’t face the thought of going back and improving on it . Of course this behavior pattern makes little impression on Google’s ever-changing algorithm, not to mention... Read→

Jinshana Praemcheun ADD COMMENTS

We’ve discussed conversion funnels on the blog quite a few times, but we only touched on abandoned sales, which are precisely the customers from which you stand to gain the most. Let’s take a closer look at a few tactics you can employ in your videos to reduce shopping cart abandonment and make those lost sales. Got shopping cart abandonment blues? Product Videos can take that pain away Display Security Badges Online customers need to feel certain that their credit card information will not... Read→

Staying on top of the Video-for-Ecommerce game means that we’re always working on improving our platform. Our newest feature, a full integration with Google Analytics, enables retailers to not only measure video performance, but also conveniently create detailed reports, and compare data from other online marketing tools. Why Integrate? Treepodia’s Google Analytics integration allows you to make informed decisions regarding your ecommerce videos Integrating Treepodia with Google Analytics... Read→

About Treepodia

With hundreds of clients and millions of views, Treepodia is the leading automated video platform for online retailers, adopted by such names as Proctor and Gamble, Build.com and Ice.com.

The platform enables online merchants to cover their entire catalog with dynamic products video instantaneously. Videos are generated automatically from the sites product data feed, and therefore always remains up-to-date with price changes, user reviews and special promotions.

Addon features include the option to have videos syndicated to leading video sharing sites, and generation of a Dynamic Video Sitemap that ensures all video content is indexed by Google for full SEO benefits.

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