Optimize Your Conversion Funnel With Product Videos

One of the misconceptions about product videos is that online marketers should create them primarily for awareness or branding. Unfortunately too many marketeers still adhere to this trend: In a survey run by eMarketer.com, 94.6% of US media agencies named “Awareness” as a key objective for their video campaigns, but incredibly only 38% spoke of “Purchase Intent” and a paltry 11% mentioned “Customer Loyalty”. Product Videos Are Not Just for Branding Fine if you want (and can afford) this kind of branding, but what is it doing for sales? Videos are not merely a form of advertisement—they... Read→

3 Steps to Better Marketing with e-Commerce Videos

In e-commerce marketing, as everywhere else, there’s always room for improvement. As obvious as this may seem, many marketers seem to have a blind spot when applying this principle to their product videos. It’s as though the effort of producing the initial video content is so great that once it’s done they simply can’t face the thought of going back and improving on it . Of course this behavior pattern makes little impression on Google’s ever-changing algorithm, not to mention the fact that no company operates in a vacuum, and although you might be resting on your video... Read→

Shopping Cart Abandonment Getting You Down? Product Videos to the Rescue!

We’ve discussed conversion funnels on the blog quite a few times, but we only touched on abandoned sales, which are precisely the customers from which you stand to gain the most. Let’s take a closer look at a few tactics you can employ in your videos to reduce shopping cart abandonment and make those lost sales. Got shopping cart abandonment blues? Product Videos can take that pain away Display Security Badges Online customers need to feel certain that their credit card information will not be hijacked when they make purchases on your website. Include badges from your chosen security providers... Read→

Why Online Marketers Need to Put Video Content on Pinterest

Why Online Marketers Need to Put Video Content on Pinterest With over 1 billion active users, Facebook has long been the big brother of social networks. All the while, poor little Pinterest, with its paltry 70 million users, has been lurking in its shadow. But don’t let Pinterest’s smaller stature fool you: this powerful platform is growing rapidly, and it deserves more attention from online marketers. Pinterst’s Features are Geared for Visual Content More and more brands are seeing the benefits of using Pinterest, and the reason is clear: video content lasts longer on Pinterest than... Read→

Wondering What Automated Videos Look Like For YOUR Products? Now You Can Check It Out – FREE!

Videos are valuable tools for online retailers. In fact, they might be the most valuable tools you have. But creating, maintaining, and updating video content for all of your products is a time-consuming and expensive venture. That’s where Treepodia can help 1) Click the “Try It Now” button on the right side of our homepage slider Designed specifically for ecommerce, Treepodia combines automated video production and dynamic SEO tactics with advanced analytics to increase your sales, conversions, and page rank on Google and Bing. Getting start with Treepodia will take you less than... Read→

Local Video SEO – Attract Local Customers Automagically

Google Maps was always integrated with a search function. You can search street locations and intersections and you can also search for a particular store and find its address. You probably noticed that Google Maps began appearing at the top right corner... Read→

Optimize Your Conversion Funnel With Product Videos

One of the misconceptions about product videos is that online marketers should create them primarily for awareness or branding. Unfortunately too many marketeers still adhere to this trend: In a survey run by eMarketer.com, 94.6% of US media agencies... Read→

New – See Your Video Performance Metrics via Our New Google Analytics Integration!

Staying on top of the Video-for-Ecommerce game means that we’re always working on improving our platform. Our newest feature, a full integration with Google Analytics, enables retailers to not only measure video performance, but also conveniently... Read→

One of the misconceptions about product videos is that online marketers should create them primarily for awareness or branding. Unfortunately too many marketeers still adhere to this trend: In a survey run by eMarketer.com, 94.6% of US media agencies named “Awareness” as a key objective for their video campaigns, but incredibly only 38% spoke of “Purchase Intent” and a paltry 11% mentioned “Customer Loyalty”. Product Videos Are Not Just for Branding Fine if you want (and can afford) this... Read→

In e-commerce marketing, as everywhere else, there’s always room for improvement. As obvious as this may seem, many marketers seem to have a blind spot when applying this principle to their product videos. It’s as though the effort of producing the initial video content is so great that once it’s done they simply can’t face the thought of going back and improving on it . Of course this behavior pattern makes little impression on Google’s ever-changing algorithm, not to mention... Read→

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We’ve discussed conversion funnels on the blog quite a few times, but we only touched on abandoned sales, which are precisely the customers from which you stand to gain the most. Let’s take a closer look at a few tactics you can employ in your videos to reduce shopping cart abandonment and make those lost sales. Got shopping cart abandonment blues? Product Videos can take that pain away Display Security Badges Online customers need to feel certain that their credit card information will not... Read→

Staying on top of the Video-for-Ecommerce game means that we’re always working on improving our platform. Our newest feature, a full integration with Google Analytics, enables retailers to not only measure video performance, but also conveniently create detailed reports, and compare data from other online marketing tools. Why Integrate? Treepodia’s Google Analytics integration allows you to make informed decisions regarding your ecommerce videos Integrating Treepodia with Google Analytics... Read→

Let’s go back a few years to 2011—Google cracked down on serial keyword-stuffers, adjusting its algorithm through a series of changes dubbed Panda. The effect was sweeping and immediate. Websites with low-quality content fell in search rankings while sites that engaged visitors, giving them reason to linger on their pages, rose to the top of the food chain. Panda also massively weighted Video as a positive ranking factor, broadening the scope and importance of video SEO for savvy online marketers. Video... Read→

Why Online Marketers Need to Put Video Content on Pinterest With over 1 billion active users, Facebook has long been the big brother of social networks. All the while, poor little Pinterest, with its paltry 70 million users, has been lurking in its shadow. But don’t let Pinterest’s smaller stature fool you: this powerful platform is growing rapidly, and it deserves more attention from online marketers. Pinterst’s Features are Geared for Visual Content More and more brands are seeing the... Read→

Videos are valuable tools for online retailers. In fact, they might be the most valuable tools you have. But creating, maintaining, and updating video content for all of your products is a time-consuming and expensive venture. That’s where Treepodia can help 1) Click the “Try It Now” button on the right side of our homepage slider Designed specifically for ecommerce, Treepodia combines automated video production and dynamic SEO tactics with advanced analytics to increase your sales,... Read→

Are you still excited by your shop? Even if you feel like you’re a veteran ecommerce pro, it’s a good idea to occasionally step back and try and view your website as a first time user would. Far from being a futile exercise, it’s amazing how often this effort yields amazing opportunities to improve and enhance your shop.     Are You Excited? A good way to start this process is simply to ask yourself: At the most cardinal and visceral level – Does your shop still... Read→

As we reported here only a few short weeks ago, Facebook recently started auto playing videos in users’ Newsfeeds — meaning that videos play, in muted form, as soon as they scroll into view. Autoplay to Push Interaction. How Remains to Be Seen… Facebook autoplay This instant action, possibly introduced to try and gain ground with subsidiary Instagram users, or early adopters using Vine undeniably captures user’s attention far more prominently than before. It remains to see... Read→

I recently ran into a great post by Jen Farley over at video-commerce.org discussing the limitations Youtube has as the sole platform to service your ecommerce operations. Jen lists some strong arguments such as the inflexibility of the youtube player to custom options, nonexistent automated distribution, and limited analytics. We Have A Unique Insight on Video in Ecommerce Not enough if you’re serious about success Working as closely as we do for ecommerce giants such as Walmart, Cnet, and... Read→

About Treepodia

With hundreds of clients and millions of views, Treepodia is the leading automated video platform for online retailers, adopted by such names as Proctor and Gamble, Build.com and Ice.com.

The platform enables online merchants to cover their entire catalog with dynamic products video instantaneously. Videos are generated automatically from the sites product data feed, and therefore always remains up-to-date with price changes, user reviews and special promotions.

Addon features include the option to have videos syndicated to leading video sharing sites, and generation of a Dynamic Video Sitemap that ensures all video content is indexed by Google for full SEO benefits.

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