Treepodia and YouTube Pre-Rolls – An Introduction to Personalized Video Ads

Pre-Roll Ads – An introduction If you’ve ever watched youtube in the past few years you’ve already been exposed to a pre-roll ad, even if you’re unaware of it.  Pre-rolls are a major revenue generator for video portals and are characterized by being brief and becoming skippable after a short period of time (ususlly 5 seconds). Pre-roll ads are typically used to raise awareness and drive website traffic. They can be used for lead generation and sales, but they’re not intent targeted like classic SEM PPC. For pre-roll ads to be effective they have to grab the audience’s attention... Read→

Join Our Latest Webinar! “Video Email Marketing and Maximizing Content from YouTube”

Online marketing is chock-full of timesavers, tactics, and tips, with personalization of messages being one of the most effective tactics. Traditionally personalization was limited primarily to mail-merge in newsletters, but not anymore… Customer loyalty videos are personalized videos syndicated directly to your customers’ inboxes, and if they aren’t a part of your e-marketing strategy, they should be. Register Now: “Video Email Marketing and Maximizing Content from YouTube” Customer Loyalty Videos – Video marketing at it’s best Learn more about the incredible power of customer... Read→

Master Video Marketing With Our New e-Book!

We’ve been working hard lately, spreading the word about the unique ability of video to boost sales. We led a webinar on new video opportunities for e-marketers. We’re attending IRCE in Chicago. And now we’re happy to share with you our first e-book “Video: The Ultimate Way to Boost Sales.” Become a product video ninja with our new ebook! This exciting document reveals some of the most telling statistics about the skyrocketing popularity of video and goes into length about its ever-growing importance to search rankings. This e-book goes deep, sharing with you the tricks of the trade... Read→

See What Video Can Do for You

Register Now for the Next Treepodia Webinar Have you heard? Dr. Melody King, VP of marketing at Treepodia, will be leading a webinar next week, on May 7 at 2 pm. This is a wonderful opportunity to learn about video marketing for online retail from Treepodia’s very own marketing virtuoso. Video is Key Join Treepodia’s Next Webinar and Start Winning with Product Videos! 48 of the top 50 online retailers have made video a key tool in their online marketing strategy. In other words, video marketing matters—it matters more than many e-marketers realize—and it continues to grow and evolve.... Read→

Representing Treepodia at IRCE Chicago

Treepodia is happy to announce that we will once again exhibit at the largest and most important trade show in the industry, IRCE in Chicago, from June 10-12. IRCE 2014 Highlights Treepodia to attend IRCE2014 in Chicago Treepodia has been a proud IRCE exhibitor for these past few years, and we’re happy to be going back there again. Among others presenting at the show will be industry leaders like Jimmy Wales, founder and CEO of Wikipedia, and John Donahoe, CEO and president of eBay Inc. In other words, Treepodia will be in very good company. With booths, presentations, and other events, IRCE... Read→

Local Video SEO – Attract Local Customers Automagically

Google Maps was always integrated with a search function. You can search street locations and intersections and you can also search for a particular store and find its address. You probably noticed that Google Maps began appearing at the top right corner... Read→

Video Marketing and the Importance of Being Interesting

If you’ve been following our blog you know by now that when you’re trying to build a bigger audience, you need to produce video content. That’s because video builds your brand, establishes a sense of trust, gives information to potential consumers,... Read→

Treepodia and YouTube Pre-Rolls – An Introduction to Personalized Video Ads

Pre-Roll Ads – An introduction If you’ve ever watched youtube in the past few years you’ve already been exposed to a pre-roll ad, even if you’re unaware of it.  Pre-rolls are a major revenue generator for video portals and are characterized... Read→

Pre-Roll Ads – An introduction If you’ve ever watched youtube in the past few years you’ve already been exposed to a pre-roll ad, even if you’re unaware of it.  Pre-rolls are a major revenue generator for video portals and are characterized by being brief and becoming skippable after a short period of time (ususlly 5 seconds). Pre-roll ads are typically used to raise awareness and drive website traffic. They can be used for lead generation and sales, but they’re not intent targeted... Read→

A new year marks a new beginning. It’s a chance to make good on all your resolutions, and not just the resolution to exercise, call your parents more often, and stop eating ice cream after midnight. No, we’re talking about business resolutions. The calendar turning to 2015 means it’s the perfect time to start video marketing for your business. And if you’ve already joined the millions of others out there already using video, make the resolution to go above and beyond this year. Without further... Read→

Jinshana Praemcheun ADD COMMENTS

Online marketing is chock-full of timesavers, tactics, and tips, with personalization of messages being one of the most effective tactics. Traditionally personalization was limited primarily to mail-merge in newsletters, but not anymore… Customer loyalty videos are personalized videos syndicated directly to your customers’ inboxes, and if they aren’t a part of your e-marketing strategy, they should be. Register Now: “Video Email Marketing and Maximizing Content from YouTube” Customer Loyalty... Read→

  You’ve got one before. You probably got one today. A canned form letter in your inbox. A “special” product offer addressed to Customer X and signed “Yours Truly.” What did you do with it? Did you read through the text, click on the link, and watch the product video? Or did you send it to your trash folder without second thought? Video + Email = Customer Loyalty Gold It’s plain to see: video is the hottest tool we have. It engages users and has enormous potential to create conversions.... Read→

Jinshana Praemcheun ADD COMMENTS

A couple of weeks ago, if you had logged on to Facebook, your news feed would have been inundated with videos of friends and family members getting doused with chilly water. The ice bucket challenge, an online movement to raise funds and awareness for ALS, had taken the world by storm. Although the ice bucket challenge might have finally fizzled, creative campaigns based on user generated videos have only just begun. Setting aside the politics of the movement, let’s focus on brass tacks: people... Read→

Jinshana Praemcheun ADD COMMENTS

A triangular play button displayed on the center of a video, a “buy now” button rather than a shopping cart icon, the simple color and style of a video: for online retailers, the innumerable ways to market products through video can be daunting. And, to tell the truth, without proper A/B testing—running a simultaneous experiment of two variables in the same environment to determine which performs the best—it’s hard to know the true success rate of product videos.   Sometimes, the smallest... Read→

Jinshana Praemcheun ADD COMMENTS

The goal of any Ecommerce site is simple – to sell! When broken down to its most primary components, the degree to which your store succeeds at selling is a result of the following three primary factors Your product offering – Your merchandise. Your credibility – How well your merchandise is presented and supported by the framework of your shop. Your call to action – How well the mechanics of your store, shopping cart and gateway support your client’s buying process. This... Read→

We’ve been working hard lately, spreading the word about the unique ability of video to boost sales. We led a webinar on new video opportunities for e-marketers. We’re attending IRCE in Chicago. And now we’re happy to share with you our first e-book “Video: The Ultimate Way to Boost Sales.” Become a product video ninja with our new ebook! This exciting document reveals some of the most telling statistics about the skyrocketing popularity of video and goes into length about its ever-growing... Read→

If you’ve been following our blog you know by now that when you’re trying to build a bigger audience, you need to produce video content. That’s because video builds your brand, establishes a sense of trust, gives information to potential consumers, helps you rank in search engines, and most importantly converts browsers into buyers. Effective Video Market is all about being interesting, engaging and helpful Of course it doesn’t hurt that by 2017, an estimated 90 percent of Internet... Read→

Recently we here at Treepodia led an engaging webinar on new opportunities for advertising, communicating, converting, and driving traffic using videos. We shared with keen viewers the kind of information that can separate a highly successful online marketer from one who is struggling to rise from the middle of the pack. It’s worth your time to watch it all (which you can do here), but we would like to give you a recap of the information, too. Video Marketing Basics Discover New Video Marketing... Read→

About Treepodia

With hundreds of clients and millions of views, Treepodia is the leading automated video platform for online retailers, adopted by such names as Proctor and Gamble, Build.com and Ice.com.

The platform enables online merchants to cover their entire catalog with dynamic products video instantaneously. Videos are generated automatically from the sites product data feed, and therefore always remains up-to-date with price changes, user reviews and special promotions.

Addon features include the option to have videos syndicated to leading video sharing sites, and generation of a Dynamic Video Sitemap that ensures all video content is indexed by Google for full SEO benefits.

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