Today’s post started as a thought I had after encountering the following little factoid last week: In the past year TV viewing dropped 14-15% among the 12-17 and 18-29 crowds These are important crowds for two reasons: They represent the future of web behavior. 18-29 year olds are independent purchasers that drive entire sectors catering to their particular needs Video – is Where the Web is Going No one watches video like this anymore It’s important to note that these kids... Read→
Proud to be on PriceSpy Normally we don’t like bragging (much) but sometimes the temptation is just too much to handle. This is one of those cases. Recently we completed a pilot implementation with shopping intelligence and price comparison giant PriceSpy.co.uk. Interestingly, despite being an obviously British site, PriceSpy is actually owned and run by Swedish company Prisjakt Sverige AB, a part of the international media group Schibsted ASA headquartered in Oslo, Norway. The site aims to... Read→
Are you getting your slice of the Pinterest pie? Spring is here and summer is fast approaching, and with the changing seasons many online retailers in fashion and related industries are working hard to drive more traffic and give good exposure to their new collections. The Pinterest Power One website increasingly valued as a source for generating quality traffic is up-and-coming social network Pinterest. Launched as a closed beta in March 2010, the site’s growth has been phenomenally fast.... Read→
First, let’s review the most important take-away from our previous post on the rise of video on the web. Adobe’s U.S. Digital Video Benchmark explains the situation very clearly: Mobile video consumption rose more than 10 percent during Q4 2012. Great, but what does that mean for you? Video Drives SEO, Being Mobile Pushes Purchases Mobile video is more interactive than text and images. Customers engage with a website faster and more easily when you present them with video content.... Read→
Why choose when you can go both ways? One of the questions you see keep popping up regarding online video is: “Where should I host?“ The pundits, as always, sound off quite passionately both in favor and against the following doctrines: Self host on your own server Host on Youtube Self Hosting The Self Host crowd, of which this recent article is a good example, typically argue that: Hosting on Youtube will give you limited (if any) SEO value for your video investment. Any back-links... Read→
Adobe has released its 2012 edition of The U.S. Digital Video Benchmark, where unsurprisingly it states digital video is continuing to grow rapidly. More Video Starts than Movie Ticket Sales Here’s a rundown of some of the headline stat’s disclosed in Adobe’s report: Digital video streams in the last quarter of 2012 alone accounted for 11 times the US movie ticket sales in all of 2012. Digital video consumption has grown 30% year over year in Q4 2012. From Q3 to Q4 2012 alone,... Read→
Earlier today I was browsing the web looking out for the latest and greatest posts about the state of Ecommerce and Video on the web. I bumped into a really nice post by Jason Lawrence of Practical Ecommerce, where he basically advocates learning Product Demonstration from infomercial producers. It’s a cool article, and provides some interesting stats that make a very good point on the value of learning product video demonstration from that particular crowd. No reason to take your time Do... Read→
Throats around the northern hemisphere are letting out sighs of relief, joining into a collective cheer: Yes! Spring has arrived! This means longer days, better weather, spending time outdoors and getting back into a more intense sports routines for many. It also means sports and hobby e-commerce stores need to start thinking about shifting away from winter sales and promotions, and start planning for the influx of interest and sales that spring brings to this sector. New trainers, tracksuits, bikes,... Read→
Recently the ecommerce community has been buzzing about the study eBay released regarding the ROI, or lack-of, that they’re seeing from their Adwords spend. Lies, Damn Lies and Statistics Benjamin Disraeli (Photo credit: Wikipedia) Pundits have weighed in on both sides, arguing and providing proof and evidence in favor and against Adwords. It’s one of those cases that brings to mind the quip attributed to the 19th-century British Prime Minister Benjamin Disraeli: “There are... Read→
Occasionally we like taking a look at the paradigms of product video by focusing on a particular e-tail sector, and how it has been adopting and using product videos. This week, we chose to take a look at footwear. Online shoe shops come in all shapes and sizes. Regardless of whether you see shoes as little more than a necessary form of protection for your feet, or as the ultimate way to express what a special snowflake you are, somewhere online there’s a shoe vendor that is simply perfect... Read→
