Getting Personal with Multichannel Marketing

Last week, we showed you how product videos are effective as marketing tools because they cement bonds with the consumer. But videos are just one branch of a personalized multichannel marketing campaign. To be a real pro, you need to reach out across media. “Customers engage with brands across many online and offline channels today, making it challenging for marketers to get a complete picture of the customer journey,” said Stephan Dietrich, vice president of Adobe Campaign, a newly launched cross-channel campaign management platform. Things you must do Determine your audience. Do your research.... Read→

Watch and learn: Why you need product videos

It’s long been known that product videos are highly effective marketing tools. A new crop of statistics shows just how valuable they are. Read→  Read More →

Treepodia’s Youtube Fetcher – Harness Youtube to Power Your Sales

With over a billion users and more than 300 hours of video uploaded every minute Youtube still reigns supreme in the kingdom of online video. From the perspective of online retailers one of the most  interesting youtube phenomenons is product related user and brand generated content. It’s a simple reality that regardless of what you’re selling the odds are there are already youtube videos out there that relate to your product, and some of those might actually be excellent marketing pieces that could be very valuable at helping you drive sales. If you’ve ever tried locating them though you... Read→

Treepodia’s Newest Cool Feature: Clickable Call to Action Videos

What is it? Clickable videos with embedded linked buttons are a cool new feature now included as a default for Treepodia’s new premier templates. After running through the product ad, viewers have the choice to: Immediately purchase the product they saw See similar products liked by others See the best-sellers offered on the website Whatever the vendor wishes to promote can be tied to these action buttons. What it does … In a nutshell this experience makes it easier for consumers to shop. If they like the product, they click directly on the video itself and are redirected to the shopping... Read→

Treepodia and YouTube Pre-Rolls – An Introduction to Personalized Video Ads

Pre-Roll Ads – An introduction If you’ve ever watched youtube in the past few years you’ve already been exposed to a pre-roll ad, even if you’re unaware of it.  Pre-rolls are a major revenue generator for video portals and are characterized by being brief and becoming skippable after a short period of time (ususlly 5 seconds). Pre-roll ads are typically used to raise awareness and drive website traffic. They can be used for lead generation and sales, but they’re not intent targeted like classic SEM PPC. For pre-roll ads to be effective they have to grab the audience’s attention... Read→

Local Video SEO – Attract Local Customers Automagically

Google Maps was always integrated with a search function. You can search street locations and intersections and you can also search for a particular store and find its address. You probably noticed that Google Maps began appearing at the top right corner... Read→

Getting Personal with Multichannel Marketing

Last week, we showed you how product videos are effective as marketing tools because they cement bonds with the consumer. But videos are just one branch of a personalized multichannel marketing campaign. To be a real pro, you need to reach out across... Read→

Treepodia’s Youtube Fetcher – Harness Youtube to Power Your Sales

With over a billion users and more than 300 hours of video uploaded every minute Youtube still reigns supreme in the kingdom of online video. From the perspective of online retailers one of the most  interesting youtube phenomenons is product related... Read→

Last week, we showed you how product videos are effective as marketing tools because they cement bonds with the consumer. But videos are just one branch of a personalized multichannel marketing campaign. To be a real pro, you need to reach out across media. “Customers engage with brands across many online and offline channels today, making it challenging for marketers to get a complete picture of the customer journey,” said Stephan Dietrich, vice president of Adobe Campaign, a newly launched... Read→

Paramin Singhakumar ADD COMMENTS

It’s long been known that product videos are highly effective marketing tools. A new crop of statistics shows just how valuable they are. Read→  Read More →

Ploen Sukarat ADD COMMENTS

With over a billion users and more than 300 hours of video uploaded every minute Youtube still reigns supreme in the kingdom of online video. From the perspective of online retailers one of the most  interesting youtube phenomenons is product related user and brand generated content. It’s a simple reality that regardless of what you’re selling the odds are there are already youtube videos out there that relate to your product, and some of those might actually be excellent marketing pieces that... Read→

What is it? Clickable videos with embedded linked buttons are a cool new feature now included as a default for Treepodia’s new premier templates. After running through the product ad, viewers have the choice to: Immediately purchase the product they saw See similar products liked by others See the best-sellers offered on the website Whatever the vendor wishes to promote can be tied to these action buttons. What it does … In a nutshell this experience makes it easier for consumers to shop.... Read→

Jazmin dela Cruz ADD COMMENTS

Pre-Roll Ads – An introduction If you’ve ever watched youtube in the past few years you’ve already been exposed to a pre-roll ad, even if you’re unaware of it.  Pre-rolls are a major revenue generator for video portals and are characterized by being brief and becoming skippable after a short period of time (ususlly 5 seconds). Pre-roll ads are typically used to raise awareness and drive website traffic. They can be used for lead generation and sales, but they’re not intent targeted... Read→

A new year marks a new beginning. It’s a chance to make good on all your resolutions, and not just the resolution to exercise, call your parents more often, and stop eating ice cream after midnight. No, we’re talking about business resolutions. The calendar turning to 2015 means it’s the perfect time to start video marketing for your business. And if you’ve already joined the millions of others out there already using video, make the resolution to go above and beyond this year. Without further... Read→

Jinshana Praemcheun ADD COMMENTS

Online marketing is chock-full of timesavers, tactics, and tips, with personalization of messages being one of the most effective tactics. Traditionally personalization was limited primarily to mail-merge in newsletters, but not anymore… Customer loyalty videos are personalized videos syndicated directly to your customers’ inboxes, and if they aren’t a part of your e-marketing strategy, they should be. Register Now: “Video Email Marketing and Maximizing Content from YouTube” Customer Loyalty... Read→

  You’ve got one before. You probably got one today. A canned form letter in your inbox. A “special” product offer addressed to Customer X and signed “Yours Truly.” What did you do with it? Did you read through the text, click on the link, and watch the product video? Or did you send it to your trash folder without second thought? Video + Email = Customer Loyalty Gold It’s plain to see: video is the hottest tool we have. It engages users and has enormous potential to create conversions.... Read→

Jinshana Praemcheun ADD COMMENTS

A couple of weeks ago, if you had logged on to Facebook, your news feed would have been inundated with videos of friends and family members getting doused with chilly water. The ice bucket challenge, an online movement to raise funds and awareness for ALS, had taken the world by storm. Although the ice bucket challenge might have finally fizzled, creative campaigns based on user generated videos have only just begun. Setting aside the politics of the movement, let’s focus on brass tacks: people... Read→

Jinshana Praemcheun ADD COMMENTS

A triangular play button displayed on the center of a video, a “buy now” button rather than a shopping cart icon, the simple color and style of a video: for online retailers, the innumerable ways to market products through video can be daunting. And, to tell the truth, without proper A/B testing—running a simultaneous experiment of two variables in the same environment to determine which performs the best—it’s hard to know the true success rate of product videos.   Sometimes, the smallest... Read→

Jinshana Praemcheun ADD COMMENTS

About Treepodia

With hundreds of clients and millions of views, Treepodia is the leading automated video platform for online retailers, adopted by such names as Proctor and Gamble, Build.com and Ice.com.

The platform enables online merchants to cover their entire catalog with dynamic products video instantaneously. Videos are generated automatically from the sites product data feed, and therefore always remains up-to-date with price changes, user reviews and special promotions.

Addon features include the option to have videos syndicated to leading video sharing sites, and generation of a Dynamic Video Sitemap that ensures all video content is indexed by Google for full SEO benefits.

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