A/B testing - Which option is better? In my last post I talked about A/B testing ecommerce video performance, and why we’ve opted to automate this process for clients using our platform. The truth is that the only way anyone can truly expect to improve their site’s performance is via a meticulously implemented optimization program, based on consistent execution of A/B testing, for all the variables one can tweak on one’s site. A/B testing is extra work The problem with A/B testing... Read→
Most Etailers Have Poor Decision Making Processes It never ceases to amaze me how despite the extensive online availability of massively powerful tools for improving conversions and sales, the vast majority of marketers & e-tailers still rely, almost exclusively, on “gut-instinct” (their own, or that of others) as the only system for making the decisions that manage their business. In my humble opinion this may well be the main cause such a vast percentage of online businesses fail,... Read→
French Shopping (Image Credit: http://www.flickr.com/photos/shibuya246) Although France may have been trounced in the world cup not all the news coming from the land of baguettes and liberty is bad. It turns out that in terms of e-commerce revenues Q1 2010 wasn’t only great for our clients, as we discussed in our last post, it was excellent for online retailers in general, and nowhere more so than in France. As a recent article in eMarketer quotes, according to FEVAD (Fédération du E-commerce... Read→
Although I’ve often written here about how great our smart Video platform is, how it improves the user experience, increases conversion rates, and generally makes life better for everyone – Every marketing professional knows that in sales, words are only as valuable as the numbers behind them, or in other words: “The bottom line is only as good as the bottom line” After you’re done feasting your eyes on the bombshell below you might want to scroll down and check a few figures... Read→
Images & Video are vital to Marketing your Tourism Business So, you’re a world weary traveller who has spent the best part of forever trotting the globe and you’ve lucked upon the most idyllic beach in all the world and lo and behold you have just acquired the lease on, what might possibly be the most beautiful little hotel that has ever graced God’s green earth (unless you’re in Florida and it might have a slight brown tinge to it..) You have worked your fingers to the bone fixing the... Read→
Captico The Challenges Let’s be honest. As an ecommerce retailer you really want one thing: People to buy your stuff. It doesn’t matter if you sell a product, a service, or tea-cup pigs, all of your other goals and needs fit under the giant umbrella of getting people to buy your stuff. In an effort to achieve this goal, clients always tell me the same things: - “I want more traffic to my website.” - “I want to be listed first on search engine results.” - “I want... Read→
MAD Productions Beyond expanding our own offering, we’re always on the look out for good strategic relationships, and partnering with M.A.D. Productions is exactly that. Proud to have M.A.D. as our U.K ecommerce partner M.A.D., for those of you unfamiliar with the company, is one of the top UK based e-commerce companies, particularly in the realm of SEO. Much like us at Treepodia, they service online retail sites of different sizes across multiple verticals. And much like us, they’re extremely... Read→
Being a control freak - it's not necessarily a bad thing... I’m not entirely sure why the words “Control” and “Freak” are so often put together – as if there’s something bad or unnatural about wanting to control things. Being in control of your actions always seems to me to be a positive trait. Isn’t it? Knowing your past actions’ impact is the key for assessing your future plans If we consider that being aware of the impact of one’s past actions... Read→
Everybody knows video is on the rise - but how much?... A recent study published by Tubemogul, a video distribution and analytics startup, in partnership with Brightcove, a video platform, provides some interesting insights and statistics regarding the ways and places we’re all finding, viewing and sharing video content. Before diving into some of the cool numbers shared in the study It’s important to note that the study is based on numbers garnered from both companies’ data, which... Read→
Online retail is back on the rise! According to a recent eMarketer article, the prediction is that this year (2010) ecommerce “will climb to more than $152 billion, up 12.7% year over year”. In addition, according to the US Census Bureau online sales grew by 14.6% in Q4 2009 (over the previous year’s sales), which means a positive trend is finally under way. These gains, of course are reflective of the overall state of the economy, which is starting to pick up, as well as peoples’ desire... Read→
