Treepodia – The leading Product Video solution for e-commerce

After creating a huge buzz at Shop.org, we’ve moved on to E-Commerce Paris, where once again, we’re showcasing the Treepodia smart video platform.

Come by our booth, J05, and we’ll give you an individualized demo of our amazing video technology.

Show us your product & we’ll create video for you on the spot

Just name your product, and we will show you, on the spot, how our system automatically generates videos to cover your entire product line!

Automated video, automatically optimized – ROI guaranteed

But it’s not only a single video that we will produce. To truly showcase our amazing technology, we will show you how we actually create multiple video versions for each product so that proper A/B testing can be performed (and the highest performing video selected). Our videos are about more than entertaining and engaging content, they are about transforming bottom-line sales. And this is a demo opportunity not to be missed.

You can also come hear more about “How You Can Cover Your Entire Product Catalog with Video in Just 24 Hours” at the Treepodia lecture on October 1st from 10:30 – 11:30 am

So if you’re an online retailer and in Paris between September 29th and October 1st you should definitely come by and visit us at the show. It could very well change the course of your business.

I know you can’t be in two places at once, but if you’re not in France visiting us at E-Commerce Paris, perhaps you’d like to drop by and pay us a visit at Mail Order World Germany?

Where will we be?

We share a booth with Oxid so come meet us there.
You might also enjoy our presentation, on Thursday October 1st (that’s tomorrow) from 14:55 – 15:20 (short notice, I know).

We’ll be talking about how product videos help optimize your online store, with an emphasis on Treepodia’s platform which encompasses hosting, streaming and a multi-environment player.

It’s sure to be enjoyable. Stick around after, to speak with our German Marketing & Sales team – Inga Balter and Andreas Berner.

Hope to see there!

Video is quickly becoming THE platform of the Web. Whether it’s to catch up on your latest television shows, share a funny YouTube clip that seems to be making the rounds, or viewing a webinar, video is where it’s at. Part of this trend is that video is becoming increasingly prevalent in online sales as well.

The player from Forzieri.com's "Smart Video Gallery"

Online videos boost conversions

Studies show significant increases in online sales for retailers that incorporate video as part of their product presentations. ReelSEO have compiled a formidable list of resources explaining online videos’ effect on search engine placement and video has the obvious direct impact on retail performance. Our case studies show Ice.com, a web-only jewelry retailer, experienced a 40% rise in conversion rates on products highlighted in online videos, while Forzieri.com, an online vendor of luxury fashion accessories, experienced a 100%-300% increase in sales on products featuring video presentations.

How does online video impact conversions and sales?

Video is a multi-media platform that has the benefit of addressing two of your consumers’ senses simultaneously. As consumers get a better look at the product they intend to purchase, they hear narration explaining its features. Sights and sounds simultaneously combine to create a strong mental connection that enhances customer confidence. We’ve seen this enhanced confidence increase conversion rates for retailers selling everything from golf clubs to toasters. Onlinegolf noticed an 88% rise in their conversion rates on products that were accompanied by video. Sellpoint has found a 35% increase in sales after costumers had seen videos of the product.

Production options

Retailers interested in hopping on the video bandwagon are often familiar with only a single solution – creating or hiring out for their own custom production videos:

• Custom Production Videos
  One of the reasons video is still relatively rare on e-commerce sites is because many retailers are daunted by the associated expenses and complications involved with custom production videos. Having to produce videos for an entire catalog of inventory is no small task. Retailers find themselves in the position of requiring script writers, camera men, producers, an acting cast and all the supporting personnel. Location scouting is in itself an issue. It’s easy to understand why creating video from scratch has such a high barrier to entry.

A second option for producing video that is less costly and complicated is, in our experience, beginning to gain traction with retailers seeing a swift entry into the world of video enhanced product pages:

• Automated Video Platforms
  Automated video solutions transform XMLs of a vendors inventory into automated video presentations that can be left as is or enhanced further with narration. Our platform enables us to offer clients their entire inventory enhanced with videos like the one above within 24 hours from contact. All our clients do is supply us with their products’ images and data; Treepodia takes care of the rest. Check out the example below:

Auto-optimizing video for conversions

A further advantage of selecting our automated video platform is the our unique metrics module that automatically optimizes your video presentation by monitoring, detecting and prioritizing videos with high conversion rates. We’ve seen this module deliver convincing results not only for the vendors mentioned earlier but also from our other customers: Emjoi, drinkstuff, electricshopping.com, onlinegolf, eyebuy direct, Markenkoffer & Erhard Sport.

Video simply works

Within 24 hours you can begin enjoying increased sales with Treepodia generated product videos.
For more information on how you can benefit from Treepodia, please contact us via Twitter or through our website at Treepodia.com.

Smart Video Gallery

A user-friendly interface that automatically chooses the highest converting videos on your website, and presents them as a video gallery (See it live):

The player from Forzieri.com's "Smart Video Gallery"

3D Video Gallery

An advanced design and functionality of the smart video gallery (See it live):

3D Video Gallery on Askingtv.com

Smart Video Banners

This application converts your videos to smart banners, determines which work better, and then promotes those with the highest performance. Smart video banners can be integrated anywhere on your website as well as external sites.

See a demo

Automatic Cross Sell Videos

These videos increase your average order and can be displayed either in the shopping cart pages or within the product pages themselves. You can provide us with your own cross sell information or, if you prefer, let our system automatically learn and determine your shoppers’ behavior in order to offer them the most effective, highest converting cross sell videos.

See a demo