I am going to use your words “When you have to sell…Sell! Don’t talk!” … nicely put! Thanks.

I think this post is right on the money. No beating around the bush but fact is:

If you have a video – does it help you get your message across more effectively and, most importantly, facilitate the selling of more product?

I think it is important to figure out the target audience such as consumers vs. industrial buyers.

==> http://info.cytrap.eu/services/bottom-line/doing-it-right/reaching-target-audience

==> http://howto.commetrics.com/articles/blog-metrics-1/

For some target audiences videos work not as well or at least, content has to be different than for other groups.

Mike, thanks for sharing this

Regards
Urs
@ComMetrics