Comments on: Why ignoring video is costing you money

By: Shopping Cart and eCommerce News | Video and Ecommerce, an Interview with Mike Darnell

Wed, 23 Jun 2010 22:26:41 +0000

[...] obvious fact is accumulating at an accelerating rate. I've collected a few examples here – http://blog.treepodia.com/2009/12/why-ignoring-video-is-costing-you-money. Interestingly this isn't so much a grass-roots movement, as one led by the top online retailers [...]

By: mike

mike — Fri, 23 Apr 2010 11:23:50 +0000

Interesting point however it doesn’t stand the acid test of A/B testing: Conversion rates for product pages that display video have been consistently proven to outperform identical product pages where the video was absent.

Cheers,
Mike
: )

By: Corrie Davidson

Corrie Davidson — Thu, 22 Apr 2010 16:48:17 +0000

While it is in my personal best interest to advocate and perpetuate claims that video increases sales (which I do believe it does!) I must play the devil’s advocate here and comment that though conversion rates are shown to increase with those who watch a product video, it may simply be that those consumers were already more inclined/interested in the product and likely to buy anyway – as evidenced by their spending the time to watch the video… just a thought.

Keep up the great article writing though! Love your blogs and Treepodia is a great service!

By: The first rule of Video is you don’t talk about Video! : Treepodia Blog

The first rule of Video is you don’t talk about Video! : Treepodia Blog — Fri, 22 Jan 2010 04:02:41 +0000

[...] and narration simultaneously addresses the learning needs of different types of people. It WILL have a positive effect on your sales conversions. These videos are effective because the voice-over narration attracts auditory learners – [...]

By: uberVU - social comments

uberVU - social comments — Tue, 19 Jan 2010 21:24:30 +0000

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By: RealCommerce to distribute Treepodia in Israel : Treepodia Blog

RealCommerce to distribute Treepodia in Israel : Treepodia Blog — Mon, 18 Jan 2010 04:43:12 +0000

[...] It seemed that not a month went by without new customers joining us, existing clients reporting great bottom-line results and our development team making new technological breakthroughs – some of which we’ve [...]

By: Stevie Mcnett

Stevie Mcnett — Wed, 13 Jan 2010 05:30:39 +0000

Many thanks for the information. I liked it. You have a very good site.

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