Comments on: At 60 seconds more than half your audience is gone http://blog.treepodia.com/2010/03/at-60-seconds-more-than-half-your-audience-is-gone/ Mon, 06 Feb 2012 14:43:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Henk-Jan van Essen http://blog.treepodia.com/2010/03/at-60-seconds-more-than-half-your-audience-is-gone/comment-page-1/#comment-7147 Henk-Jan van Essen Thu, 21 Jul 2011 19:41:00 +0000 http://blog.treepodia.com/?p=348#comment-7147 oh, one more thing. The fact that TV commercials became shorter has to do with two things that are not mentioned: (1) more companies wanted to use the time reserved for commercials and this only could be done by shorten all commercials, and (2) by doing so, the price per commercial broadcasted dropped. So what do we learns from the facts and figures mentioned? You can look at them and explain them the way you like. Time to use your head yourself. oh, one more thing.

The fact that TV commercials became shorter has to do with two things that are not mentioned: (1) more companies wanted to use the time reserved for commercials and this only could be done by shorten all commercials, and (2) by doing so, the price per commercial broadcasted dropped.
So what do we learns from the facts and figures mentioned? You can look at them and explain them the way you like. Time to use your head yourself.

]]> By: Henk-Jan van Essen http://blog.treepodia.com/2010/03/at-60-seconds-more-than-half-your-audience-is-gone/comment-page-1/#comment-7146 Henk-Jan van Essen Thu, 21 Jul 2011 19:30:00 +0000 http://blog.treepodia.com/?p=348#comment-7146 Greatings from Holland! The post I repond to is 1 year old, so this would mean that our interest span is decreased with another minute, so... I guess that we do not need to create any video at all anymore. Please do not tell this to our customers, because they ask us to have long video on the net. Funny. If the interest is caught by the viewer, they'll view longer. Oh really? Well perhaps we should not bodder (?!) the lenght, but pay more attention to the content. As will text, if the content of your video sucks, the viewer tell you with the above facts and figures. These do not say anything about lenght, but all about content. duhuh. Greatings from Holland!
The post I repond to is 1 year old, so this would mean that our interest span is decreased with another minute, so… I guess that we do not need to create any video at all anymore. Please do not tell this to our customers, because they ask us to have long video on the net.
Funny.
If the interest is caught by the viewer, they’ll view longer.
Oh really?
Well perhaps we should not bodder (?!) the lenght, but pay more attention to the content. As will text, if the content of your video sucks, the viewer tell you with the above facts and figures. These do not say anything about lenght, but all about content. duhuh.

]]> By: mike http://blog.treepodia.com/2010/03/at-60-seconds-more-than-half-your-audience-is-gone/comment-page-1/#comment-841 mike Fri, 16 Apr 2010 04:27:40 +0000 http://blog.treepodia.com/?p=348#comment-841 Hi there Jay, Thanks for stopping by. You make a good point but you haven't considered the fundamental differences between the mediums: TV is basically a passive medium, whereas the Web actively encourages participation. Not to mention the trend for shortening spans of attention is well documented regardless. :) Mike @treepodia Hi there Jay,

Thanks for stopping by.

You make a good point but you haven’t considered the fundamental differences between the mediums:
TV is basically a passive medium, whereas the Web actively encourages participation. Not to mention the trend for shortening spans of attention is well documented regardless.
:)
Mike
@treepodia

]]> By: Jay Jennings http://blog.treepodia.com/2010/03/at-60-seconds-more-than-half-your-audience-is-gone/comment-page-1/#comment-838 Jay Jennings Thu, 15 Apr 2010 22:55:49 +0000 http://blog.treepodia.com/?p=348#comment-838 So where does that put infomercials? Those have typically been 30 minutes and while I don't watch much TV any more I don't *think* they've been cutting those down, have they? If a 30-minute infomercial works on TV, why wouldn't a longer than 60 second video work online? Jay Jennings So where does that put infomercials? Those have typically been 30 minutes and while I don’t watch much TV any more I don’t *think* they’ve been cutting those down, have they?

If a 30-minute infomercial works on TV, why wouldn’t a longer than 60 second video work online?

Jay Jennings

]]> By: Corrie Davidson http://blog.treepodia.com/2010/03/at-60-seconds-more-than-half-your-audience-is-gone/comment-page-1/#comment-623 Corrie Davidson Tue, 23 Mar 2010 16:26:35 +0000 http://blog.treepodia.com/?p=348#comment-623 Thanks for another great article guys! We took a look at your blog on ours - feel free to check it out! http://www.captico.com/web-video-and-short-attention-spans/2010/03/ Thanks for another great article guys! We took a look at your blog on ours – feel free to check it out!
http://www.captico.com/web-video-and-short-attention-spans/2010/03/

]]> By: Web Video and Short Attention Spans | Captico http://blog.treepodia.com/2010/03/at-60-seconds-more-than-half-your-audience-is-gone/comment-page-1/#comment-622 Web Video and Short Attention Spans | Captico Tue, 23 Mar 2010 16:24:36 +0000 http://blog.treepodia.com/?p=348#comment-622 [...] View the original article here. [...] [...] View the original article here. [...]

]]>