Treepodia – The leading Product Video solution for e-commerce

Online retail is back on the rise!

According to a recent eMarketer article, the prediction is that this year (2010) ecommerce “will climb to more than $152 billion, up 12.7% year over year”. In addition, according to the US Census Bureau online sales grew by 14.6% in Q4 2009 (over the previous year’s sales), which means a positive trend is finally under way.

These gains, of course are reflective of the overall state of the economy, which is starting to pick up, as well as peoples’ desire to start purchasing again.

Online product research gaining in popularity as well

The number of people doing their product research online, of course is even greater. In fact, in the US, a whopping 162 million people are expected to do their pre-purchase research online this year, with over 82% of them ultimately making an online purchase.

That means, that in order to maximize your sales, you need to be everywhere they’re searching – and we can help with that.

Besides creating, hosting, and streaming product videos, Treepodia also has a service that uploads your videos to any and all of the major video portals (think YouTube, Google Videos, etc.).

Bottom-line

increasing your visibility online will ultimately increase your sales. This type of coverage will help not only in terms of SEO, but also in terms of reaching your clients wherever they are going to do their research, leading them back to your store to complete their purchase.

Contact us now for further details.

Image credit: http://www.flickr.com/photos/mobilestreetlife/4278659537

Dr. Melody King - Our VP for Sales & Marketing

On March 5th, our very own VP of Sales and Marketing, Dr. Melody King was interviewed on Webside Chats.

Webside Chats, in case you aren’t familiar with the site, is produced by Jack Humphrey: “who’s sole purpose is to track down the leading experts in internet marketing, blogging, SEO, and branding and pump them for insider information for the benefit of new to advanced marketers”.

Although of course we have a particularly soft spot for video, we appreciate all mediums for communicating our message, and it was an honor to be hosted in this audio format.

Automated Video is always impressive

In case you didn’t catch the Treepodia interview just yet, to summarize, Jack and Melody discussed the growing importance of video online in general, and on retail sites in particular.

Melody went on to describe the Treepodia platform and how it uses retailer’s existing marketing materials to automatically generate product videos in a time-effective and cost-effective manner, thereby removing all barriers to adding video to any retailer’s site.

Throughout the conversation, Jack was particularly impressed by this automated process, and the ease of installation (adding just a couple of lines to code, once, to the retailer’s site). But the thing he seemed most enthusiastic about was the type of relationship Treepodia builds with its retailers in offering long-term service with continual video version A/B testing.

85% Increases to Conversion Rates…

Other things that were discussed include the details behind how we do automated voice-overs, some stats on conversion rates (starting at an 85% increase), and practical examples of the difference different video versions can make to your bottom-line.

We recommend that you listen to the interview in its entirety for a great summary of all that the Treepodia smart video platform can do for your online store. If you have any questions or comments, you are always free to contact us.