Treepodia – The leading Product Video solution for e-commerce

This week saw some interesting developments for us that I’d like to share with you all

Treepodia Asia

We've expanded into South East Asia!

I’m  glad to announce that we’re expanding & as of this week we have an official representative in South East Asia based in Bangkok – Me!   I’d love to meetup with Asian companies, businesses & individuals in the online commerce space to see how we might collaborate & work together. Catch me via email at asia@treepodia.com or via the telephone at +66-(0)8-2441-8150

On to other news…

I was pleasantly surprised by two new articles mentioning us. Both stories were published as press releases by their authors to & came to my attention via my Google Alerts, yet another validation for how useful this nifty tool is for keeping track of media references to one’s brand & interests. Interestingly both stories were published on Thursday – as they say: “It never rains, but it pours“.

Premier Game Tables to use Treepodia Product Video Platform

Premiere Game Tables have chosen us to provide their site with product videos

The first PR, published by Kirk Mathews of PremiereGameTables.com, relates how Premier Game Tables has chosen to partner with us in order to add video content to their product pages:

“…The partnership will allow Premiere Game Tables to showcase their pool tables, foosball tables, ping pong tables and pool cue to their ever growing customer base…it’s expected that visitors to Premiere Game Tables’ website will experience an innovative way of experiencing the product catalog…”

Read more…

Finn Media quotes our CEO on Product Video benefits

Denis Finnegan of Finn Media published a PR extolling the virtues of Video for online marketing & was kind enough to include a quote from our CEO Tal Rubenczyk for reference:

“…While all the marketing talk at the moment seems to be on social media and creating a online relationship with clients, people are forgetting to discuss turning online vistors to sales. Why not use a marketing video to showcase your products and services…”

Read more…

That wraps up this week’s update. Check us out next weekend for more…

Cheers,
Mike
@treepodia

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Image Credit: Bangkok Skyline

The WOW factor

Another guest post from Ben Powell online marketing tutor at webcoursesbangkok.com

What Is A Viral Video?

Funnily definitions for viral video don’t abound online as you might expect. The one I found was a tad dry for my taste so I suggest this focused one instead:

“A viral video is the Youtube video all your friends share on Facebook with the subject line “Funniest thing ever!”

Sure, a wider definition exists, but if you make it big on either of these platforms – you’ve done well for yourself…

Viral videos are a phenomenon – Short videos that get millions of views on may different websites around the world and yet have no advertising or marketing to promote them, and no Hollywood star acting.

How on earth do they spread?

They all have one or more ingredient of what I call:

The WOWAH formula

What is the WOWAH formula?

let me explain… in video form…

W is for WOW

These are the videos that depict someone or something so amazingly awesome and fantastic that you have to exclaim”

“WOW, How Did They Do That?!?”

This video has had over 4 million views and was if you can watch very carefully its an ingenious advertisement for Ray ban sunglasses! (Highly recommended! Check their other videos as well). In my opinion one of the best online and social media marketing campaigns I’ve seen to date. That said I personally think the brand shot was so brief it missed the point a little…

Another site that fits nicely into this factor is Swedish Hero.

Its WOW is about the fantastic technology used to create it. Again a brilliant online marketing campaign that uses the power of sharing to its full advantage.

O is for OMGLOL!!!

These are the ones that usually get the highest hits and are so funny you can’t help but laugh and share on your social networks!

This was a fantastic social media campaign from “Old Spice”. It got over 16 million views and spawned a whole meme culture. The best quote for me:

“I’m on a horse”

You’ll understand after you watch the clip!

W is for WHAT?

Videos of this category are those that make you exclaim:

“What on earth was that person thinking?!?”

Amazing, but difficult to use for business. If you’re really smart and lucky you  just might be a hit…

17 million views and counting. I’m pretty sure it changed this kid’s life…

A fast thinking Toy Manufacturer Marketing Manager should have offered that kid a sponsorship deal!

“When defending myself from hoards of imaginary storm troopers I use the (insert brand name here) Light Saber” –

…cut to kid doing thumbs up.
I’m sure you get my drift…

A is for AWWWWW…

Anything with Pandas, Kittens, Puppies or Babies is a sure fire winner.

That’s so sickeningly cute I think I’m going to die. 71 million views.

Its is hard to manufacture this sort of video however Evian water did a pretty good job, of course they used a budget the size of Sudan’s GDP, but they did take almost all the essential factors into account.

25 million views.
Evian also followed up with some great off line marketing as well, I really want one of these t’s!

and finally

H is for Hmmm…

These are the ones that do the more professional circles, the nicely produced info graphics that tell us some astounding facts and figures about whatever industry that we may be in..

So if you’re thinking about creating a viral video for your business or for fun take these factors into account and you just might have something.

The one last take away factor that you must remember is

Take it easy and send it to your friends

Let them judge if you hit the magic WOW formula before the rest of the world…