Treepodia – The leading Product Video solution for e-commerce

Prestashop and Treepodia - A partnership made in ecommerce heaven

It gives me great pleasure to announce the launch of our new partnership with the Prestashop Ecommerce platform and shopping cart! Treepodia’s Ecommerce Video Prestashop Plugin is now available for download.

PrestaShop is an Open-Source e-commerce software, freely downloadable and easy to setup and use. The significance of the partnership is that our ecommerce video plugin is already integrated directly into PrestaShop for your use and benefit.

Cover your entire Prestashop catalog with Video in UNDER AN HOUR

With a few simple mouse clicks, Treepodia enables Prestashop E-tailers to automatically cover all products with dynamic videos in less than an hour. Click “Play” on the following video to get a better idea of what your Treepodia Ecommerce Video Plugin will do for you:

Benefits:

• The video content is always up-to-date with price changes, user reviews and special promotions
• The videos are syndicated to leading video sharing sites
• The videos are syndicated to the major search engines via a Dynamic Video Sitemap, to increase SEO

Requirements:

• The module is tested for Prestashop v1.2 or above to function

Download your plugin and join us now!
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Update:

As of version 1.4 of Prestashop the Treepodia ecommerce addon is included in the Prestashop download package. For a limited time only we’re letting you try it out for FREE! More details here: http://blog.treepodia.com/2011/07/treepodia-now-part-of-the-prestashop-package

Adding product videos to your ecommerce site
has never been so simple or inexpensive!

"Product Video for a Dime? NO WAY!!!"

Now, with our new “Essential Package”, you can cover up to 1,500 items in your product catalog with high-converting, dynamic videos for just $149. That’s less than $0.10 per video! Can you even think of anything else you can buy with a dime?

If you’re an online retailer looking for a cost-effective way to start implementing video on your site, then the Treepodia Essential Package is perfect for you.

Creating Ecommerce Video for less than it costs to host them

This introductory package includes the creation, hosting and streaming of up to 1,500 videos, as well as advanced, easy-to-use video analytics to measure and improve each video’s performance. All of these services are included in the $149 monthly fee. In other words, you get an entire video platform with all the essential elements for less than you’d pay many vendors for the hosting service alone.

Cover Your full catalog with high CVR Product Videos in HOURS

Plus, implementation is quick. Within a matter of hours, from start to finish, your product videos are live on your site. All you have to do is follow a simple three step process and you’re done. In fact, integration is so simple that you can do it on your own (non-techies included), without ever having to contact us, at all. Talk about convenient!

Click “Play” on the following video to get a better idea of what Treepodia’s Ecommerce Video Platform will do for your site:

Need more?

If you’re looking for something a little more sophisticated and/or robust (with more customization options or video versions per product), or your catalog is larger than 1,500 products, then we have other video packages to fit your needs including the Professional, Enterprise and Premium editions.

For more information on each of our video packages and what they include, you can visit
the Treepodia site or contact us today.

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Image credit: orangeacid

For the large part conversion funnels are traditionally thought of has having 4 distinct phases. These are:

1. Awareness
2. Interest
3. Consideration
4. Conversion

Skip after the break to see how video contributes to the performance of the metrics associated with each one of these steps

Video = Your Conversion Funnel Super Booster

Video as an “Awareness” booster

In the Awareness phase our goal is enter our target client’s consciousness. Before Awareness the client simply doesn’t know that we even exist. Metrics we’d normally track to monitor our performance at this phase are:

• Monthly Visits – as an indicator of how many visits we’re getting
• Visitors – as an indicator of how many actual people are coming to our site

Video can be very instrumental in boosting these stats. Here’s how:

1. Syndication – Video content lends itself easily to syndication. The abundance of generic and niche video portals existing on the web represent multiple opportunities for exposure both to the general audience and to narrower well defined ones.
2. Sharing – Video content is easy and fun to share. Giving visitors multiple easy opportunities to socially engage with rich-media content increases the chance that they become syndication agents for us, exposing us to their social network. Remember – every time a user clicks that Facebook “Like” button next to your video it’s immediately exposed to their entire network.
3. SEO 1 – Pages with “High Engagement Content” like videos, sound clips, etc. are reportedly more likely to attain better search rankings as search algorithms are believed to consider them having better content due to the rich engagement they offer visitors.
4. SEO 2 – Thanks to Google’s Universal Search Results display, where videos are guaranteed 1st page exposure, videos have become an opportunity to “cut to the head of the line” simply because less people are likely to have video content eligible for display there.
5. SEO 3 – Youtube is now ranking in as the 2nd most popular search engine. Ignoring video content is ignoring the opportunity to get exposure there.

Video’s contribution to the “Interest” phase

The Interest phase is where our client is drawn in and educated as to our offering. Metrics associated with this phase are usually focused around making qualitative measurements of our traffic:

• How many pages does the average visitor to our site browse through?
• How long is an average visit?

Videos contributions to this phase due to its advantages for presenting content are probably obvious, however its worthwhile listing them just to be sure we’re making the most out of our video content’s potential:

1. Multimedia Presentation – Video usually touches two senses simultaneously (vision and hearing), furthermore when bullet points are included in the video a further level of interaction is introduced as reading triggers different learning centers in the brain from hearing and seeing. The combined effect is a significant increase of the mental imprint made with our prospects, which translates directly into an increase in the “Average Time on Page” metric.
2. Multiple Images – Video offers an opportunity to display multiple angles of the product both physically and experientially. We can show not only what the product looks like from both front and back, but also how the product generates benefits for users in particular scenarios. In fact instead of counting on a single snapshot to captivate our audience we now have the opportunity to tell them a story. Again this goes towards boosting our “Average Time on Page”.
3. Video is easy to Absorb – The effort required to absorb video content is negligible compared to that of reading and browsing through images. Reduced fatigue coupled with more engaging experiences is likely to encourage visitors to dally longer on each page and visit more pages, thus driving up “Page Views Per Visit”.

Considering video? Consider this:

In this phase our prospects have already matured to a point where they’re interested enough in our product to consider making a purchase. A crucial metric at this is “Bounce Rate”, as every bounce represents a lost prospect.

Videos effect on the Consideration phase is similar to the effect it has at the Interest phase, with one important difference: at the consideration phase a prospect is already considered to be at the point where they’re making their purchasing decisions. Ensuring your videos contain exactly the right messaging required to close the deal is an important and profitable enterprise that can only be executed via a process of continuous improvement based on constantly A/B testing different video versions.

Interestingly the mere availability of video content on a product page has been found to boost conversions regardless of whether site visitors bothered to watch the video or not. The reason for this is thought to be grounded on the fact that the presence of video content on the page reflects positively on the vendor, increasing visitor’s trust in the site and encouraging them to do business with it.

The Money Time – VIDEOS IMPACT ON CONVERSIONS

For marketers and salespeople the Conversion is where the beef is. This is where the all the effort invested in the site hopefully finally pays off. Metrics associated with this phase are very directly related to the quality of the sale:

• Conversion Rate (CVR) – How many visitors/visits were we able to convert into sales?
• Average Cart Value – How much money are we making on average from every deal closed?

Video can be instrumental in improving Conversion Rates, and indeed insofar as Treepodia’s platform is concerned there’s a wealth of testimonials for this spanning multiple ecommerce niches. Insofar as the Average Cart Value is concerned videos’ chronological nature lends itself to presenting product specific up-sale opportunities for each and every product.

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Image Credit: Je.T.