The return on investment for ecommerce videos - Rapid or long term?
As children we’re all taught the famous fable about the race between the turtle and the hare, and the moral of the parable is:
“Slow and steady wins the race”
It’s a turn of phrase with a great message, and the potential for being an effective business model.
With product videos, however, timelines are a bit different – they yield IMMEDIATE ROI
As you can see for yourself, online retailers see an immediate increase in CVR as soon as video is added to their product pages:
Ecommerce and product video's immediate ROI
But the race, as they say, is long. What happens to these improved conversion rates later?
Treepodia auto-optimization guarantees increasing ROI over time
Our ecommerce video solution, while it often shows immediate ROI in terms of increasing your online store’s conversion rates, has greater things in store for you when you decide to stick with it for the long run. The simple fact is that the longer you use our automated video platform, the greater your increase in CVR.
A/B testing guarantees positive results over the long haul
While the statistics garnered from our 200+ clients have proven that the addition of our automated videos generally generates an increase in CVR of between 30% and over 100%, overall the CVR individual customers experience increases gradually over time thanks to the inherent learning abilities of the Treepodia system.
How is that possible you may wonder? Shouldn’t results naturally trickle off over the long haul?
You would think so, but with the combination of continuous A/B testing and the automatic promotion of more successful video versions, over time, the Treepodia platform is able to learn from past shoppers’ behaviors, isolate top performing videos, show them more often, and as such, maximize each video view for the highest conversion rate possible.
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Image credit: http://www.flickr.com/photos/daquellamanera