GoPromoIt – a New Exciting Viral Marketing tool for e-tailers (Guest post by @captico’s Corrie Davidson)

GoPromoIt - Enabling e-tailers to reward customers for word of mouth advertising Word of

GoPromoIt - Enabling e-tailers to reward customers for word of mouth advertising

This post was provided by our friend Corrie Davidson, who works as the New Media Coordinator & Product Manager for Washington based online marketing agency Captico. Corrie is a savvy communicator with an interesting perspective and I consider us lucky to have the opportunity to host her here

One of the clearest indicators of online shopping’s growing popularity is “Cyber Monday”.

For a few years now the the Monday after Thanksgiving has seen millions of Americans hit online stores searching for hot digital deals from the comfort of their homes.

The Cyber Monday phenomenon is clearly on the rise since first sarted in 2005 and according, to Internet marketing research company Comscore, this year spending crossed the billion Dollar threshold for this first time.


Cyber Monday Spending 2005-2010 [Stats via Comscore.com]

Cyber Monday Spending 2005-2010 (Stats via Comscore.com)

E-commerce has clearly entered the mainstream of the American public’s shopping habits. The question is what are you, as a business owner, doing about it?

Videos, as my friends at Treepodia can tell you, will certainly help you sell your merchandise once your shoppers are in your store. But how do you get them looking at it to begin with?

Introducing GoPromoIT

GoPromoIt is a new coupon-code based application hopes to help you solve that question. Installed as a button added to any ecommerce website it enables purchasers to share a link back to the site with their Twitter or Facebook friends. In return for the social advertising they thus provide the site they become eligible for a discount or deal predefined by the vendor. Sites must be able to take accept coupon codes in their checkout process as a prerequisite for using the platform.

Tested successfully on Wall2WallStickers and jewelry seller JJ Singh GoPromoIt reportedly came through on the promise to increase exposure. Traffic on these sites has spiked as high as 65% above preceding averages since implementing GoPromoIt. Denny Hamlin’s Speed Wash, a Virginia based car wash, also reported getting positive feedback for their discount offerings. The increase in traffic, one must note, did NOT come at the cost of increased bounce rates, indicating that the new visitors sent to the sites represented interested consumers and qualified leads.

It’s still early days for the service but so far the 50 or so businesses participating in the Beta phase pilot agree that GopromoIt seems to be  a great way to increase awareness and sales via a simple utilization of one of the most basic principles of the social web – the ability to harness “Word of Mouth” validation online.

GoPromoIt also actively promotes the brands who use its service on its website and its Twitter account.

Sharing Statistics – Facebook vs Twitter

An interesting by-product of GoPromoIt’s pilot is sharing statistics:

  • Sharing on Facebook was 63% more likely than on Twitter
  • 85% of users elected not to customize the promotion message offered by the system as default –

For more information on GoPromoIt, screen captures, and a walk through of how it works, check out: “GoPromoIt.com – Discounts for sharing with your social network