Treepodia – The leading Product Video solution for e-commerce

Last month I wrote a post titled Ecommerce Video in the Wild that was dedicated to showcasing some of our client implementations. I figure our latest clients deserve at least the same level of exposure and so without further ado it gives me great pleasure to introduce the March edition of  ”Ecommerce Videos in the Wild“:

Americangolf.co.uk

With over 83 stores in the UK and Ireland American Golf is (confusingly perhaps) Europe’s largest golf retailer. Priding itself in having a cadre of store managers composed almost entirely of keen golfers, the chain’s staff boasts an average handicap of our staff is 7

American Golf opted to embed our  player in the product pages making for a gorgeous and seamless video experience for shoppers:

The Treepodia video player looks great when embedded directly into a product page

Premieremobilityscooters.com

For more than seven years the team at Premier Mobility Scooters have been providing shoppers with scooters and power wheelchairs. They are one of the largest onine resources for these types of products as wsell as other products related to providing quality of living for the elderly and people with disability.

Premier implemented our player embedded within their pages, enriching the product descriptions and providing a fuller experience for would be shoppers:

Treepodia Ecommerce Video Player embedded on PremiereMobilityScooters.com

Markenkoffer.de

Markenkoffer.de is a shop dedicated to luggage and carrying bags. The site is based in Denkendorf and is managed by Thomas Rixner,Bernhard Ostermeier and Stefan Ostermeier who have grown it into one of the biggest German online shops operating on the web today.

This site also opted to implement our player in the overlay mode:

Our overlay online commerce video clip player - works just as well in any language

Thanks For Trusting Us

I’d like to give a big welcome to these newest members in the Treepodia client family and simply say:

THANK YOU for trusting us with your business!

Are you ready to make Ecommerce Video your Conversion boost "Hole-in-One"?

Ecommerce is an industry dominated by numbers, and what speaks better to professionals accustomed to looking at numbers than a solid body of statistical evidence…

Ecommerce Video Conversion Rate increase stats across industries

After doing some number crunching on data we collected last quarter it good to have the proof to back out intuition that video works well for vendors who have deployed it on their product pages. Interestingly Video is one of the few strategies that seems to work well regardless of the vertical in which it is deployed.

We’ve seen dramatic increases in conversion rates throughout Q4 of 2010 in popular ecommerce categories as dissimilar as jewelry and sports!

The following chart gives an overview for the conversion rate increases witnessed for shoppers who watched video for some of our most popular verticals:

Ecommerce Video Conversion Rate increases across verticals

Here they are ranked by the order of increase in conversion rates seen:

• Gifts +113%
• Electronics +101%
• Jewelry +85%
• Home & Garden +43%
• Personal Care +14%

The numbers are based on an aggregation of data pulled from online retail sites using the Treepodia ecommerce video platform and the automated videos created by that very system.

With consistent increases in CVR being recorded each quarter, year in and year out, it’s safe to say the increase brought about by online videos is more than a trend. It’s the new reality of online marketing. In other words, Q4’s positive results prove once again that the addition of videos to ecommerce sites is one of the most effective sales tools online retailers can employ.

As one satisfied customer from the sporting goods industry – Lee Brown, Founder and Managing Director of Onlinegolf – had to say:

“…Our customers want to get a feel for what it is they’re buying. That’s where video comes into play. With Treepodia’s video solution we’ve seen an increase in CVR of up to 88% for items featuring video…”

If you want too want to dramatically increase the conversion rates for your ecommerce site sign up for one of our packages and have your entire product catalog covered with high converting ecommerce videos within less than 24 hours.

————

Image Credit: Fevisyu

If you’ve been following this blog for a while you’ll have noticed by now that ever so often I make a point of putting up a post dedicated exclusively to different aspects of ecommerce video ROI.

Today’s post is another one of those however, thanks to the kind cooperation and permission of our client Premiere Games Tables, this story goes beyond the usual aggregated stats, and gives a close and intimate perspective regarding the benefits this particular business reaped from having us add videos to it’s product pages.

Introducing Premiere Game Tables

But first a word of introduction is in order…

Since going live in 2009 Premiere Game Tables has quickly become the leading destination for those looking to create the ultimate game room. The site offers a truly impressive variety of pool, foosball, ping pong, air hockey and poker tables, not to mention a wide variety of dart boards and similar favorites. To cut a long story short – Premiere Game Tables is a one-stop-shop for creating your ultimate game room paradise.

Why did Premier Game Tables come to us?

Premiere Game Tables first approached us after the company’s president, Mr. Kirk Mathews, encountered our solution on another ecommerce site.

For Mathews there were two major reasons that Treepodia seemed like a good idea:

1. As an online-only business selling relatively big ticket items he knew only too well that giving browsers a better of the products would have a positive impact on conversions. Premiere Game Tables has always offered browsers extensive photographic coverage of its products, but Mathews and his team felt the added dimensions of video would bring the product display to a whole knew level.
2. Being online marketing experts, Premiere Game Tables’ managers were also aware of video’s important Search Engine Optimization value.

Eventually what helped seal the deal, according to Mathews, was:

”…The turn-key aspect of creating high-quality videos for our entire product catalog so quickly, using existing images and content was particularly attractive. Also their ability to host data and continually update the videos was a major selling point…”

What Ecommerce Video solutions did we provide?

We began working with Kirk and the Premiere Game Tables team half a year ago, in August of 2010. Initially the site integrated our Smart Video Platform, and shortly afterwards the team opted to add on our Dynamic Video Sitemap service.

What ROI did Ecommerce Videos provide?

Since integrating Treepodia’s automated smart video platform Premiere Game Tables has seen a significant jump in CVR (conversion rates). As the graph above show CVR has gone from 1.2% to 4% when a product video has been watched

Morevoer the addition of our Dynamic Video Sitemap service has ensured that all the site’s videos are indexed by Google leading to a massive increase in targeted SEO traffic. As Mr. Mathews puts it:

“…As soon as the XML video sitemap was created, Google was already indexing our videos. With almost every long-tail product-specific search term being indexed by Google, we’re now showing up on the first page with our highest converting search terms…”