Product Videos, a new trend for Daily Deal websites?

Treepodia enhanced products on Israeli Daily Deals site Cliqa

Treepodia enhanced products on Israeli Daily Deals site Cliqa

Earlier this week our ecommerce video platform went live on Israeli daily deals site “Cliqa“. In the press release our CEO, Tal Rubencyzk, gave the following statement

“Treepodia is glad to combine its technology for the first time within the daily deal industry. We are sure that the collaboration between Treepodia and Cliqa will give it’s users a joyful and unique experience.”

The excitement beyond the niceties

This is a very exciting move for us, and we hope to see more local daily deal sites following suite soon. I think we have a good reason to be optimistic that this is going to happen soon. Here’s why:

Why Video is a BIG DEAL for Daily Deal sites

Unlike Search or Social Networking where, for the meantime, a dominant player has cornered the market (Google and Facebook respectively), the Daily-Deal landscape is still much more fragmented and in many countries different players are still vying for a dominant position and seeking out to incorporate features that will give them a clear edge over their competitors. Or in the words of Oded Barel, owner of Cliqa:

The whole area of daily deals and group buying, which has grown and developed drastically in Israel during the last year, is filled with rivalry between the different competitors in the market. The service offered by Cliqa together with Treepodia of video clips describing daily deals and transforming information to an interactive experience, is a unique service which does not exist in this area in Israel nor in the global market.

Deals become more engaging when presented in a video

Deals become more engaging when presented in a video

Daily Deals your Bread and Butter?

We’re currently seeking more Daily Deal sites to partner with so if you’re involved in this competitive and exciting sector of the online economy please contact us to learn how our dynamic and automated video platform can help you rise above the competition too.