Let’s get serious about e-commerce for a moment. Granted, we like the creative and communal aspects of the business. We like to collaborate with our clients and colleagues in designing a website or social media campaign from scratch and then seeing it go live. It’s fun and challenging – especially trying to figure out how to integrate the many social media platforms and tools now available to us such as Facebook, Twitter and embedded videos into a cohesive and unified web presence. And if our goals are met – immensely gratifying. Everybody likes a job well done.
Ecommerce – It’s all about the Data
Whereas for some But let’s not forget why we’re in this business. For me, it’s the opportunity to harness the powers of technology and commerce and use them to make someone’s dream a reality, while earning a buck or two along the way.
Technology and commerce combined are a powerful mix with the proven capability to help young entrepreneurs get their businesses off the ground, or allow established companies to reinvent themselves, at a cost effective price point. One of the by-products of the interplay between technology and commerce is data. Lots of it…
Making sense of all the data your venture is generating isn’t easy, but if you use the right tools it can be extremely useful in optimizing your website and campaigns to benefit your bottom line.
Videos = Link Bait = SEO
If you’re into ecommerce it’s highly likely that your familiar with Google Analytics, and you’re probably using it to track visits to your domain.
One of the better features Google Analytics puts at your disposal is the ability track your backlinks, the incoming links to your website. Backlinks are explicit indications of netizens’ interest and confidence in your content, and as such are not only valuable sources of inbound traffic, but also critical for good search engine ranking. The reality is that the more inbound links your website receives from legitimate sources, the better your search engine ranking. The question is:
Why would people link to you?
The answer to that question isn’t as difficult to find as you might think. All you need to do is think back to the web pages you’ve been linking to, and try and remember what motivated you to do so. This type of content that provokes us to link to it due to a triggered emotional response or perceived value is commonly called Link Bait, and your Google Analytics dashboard will very quickly reveal to you what your website’s link bait is.
I’m willing to wager that much of it is the videos you’ve posted, because as we’ve discussed here often in the past everybody loves video