Next week, on Thursday the 28th of November, the United States and Canada will be celebrating Thanksgiving. The following day, popularly known as Black Friday, signifies the beginning of the holiday shopping season, and shoppers typically swarm to malls and shopping centers looking for early Christmas gift deals. Black Friday makes it into the news every year, typically with commentary from economists and marketing professionals layered over videos of stampeding shoppers hunting in packs for the best deals.
More Holiday Shoppers Are Heading Online Every Year
In the wake of Black Friday’s excesses online commerce has created it’s own notable date – Cyber Monday. Web savvy shoppers are increasingly preferring to forego the crowds and traffic of Black Friday in favor of doing their shopping online the following Monday. This is no fringe phenomenon – consumers spent $1.46 billion online on Cyber Monday 2012, making it the highest online spending day ever recorded.
What follows are a few ideas we’ve put together to help you maximize your Cyber Monday income
Promote Seasonal Bestsellers
Promoting seasonal best sellers with videos is a quick and easy win. As a seasoned ecommerce operator you already know which items in your inventory are big earners around the holiday season. Enhancing their appearance using videos on your website is a surefire way to boost conversions and a result, income as well. For full effect ensure you’re advertising your promotion every way your video allows:
- Include promotion details in your video’s captions and as a intro/outro slide
- Include promotion details in your video’s narration
Use a Seasonal Template
Get your users in a holiday mood by dressing up your videos template with that special holiday flair. Sometimes even just a hint of red and white coloring in captions is enough to put shoppers in a “Christmas-y” frame of mind, but for a richer experience you can consider adding in intro or outro slides showing your personal holiday greeting message.
Get a Buzz Going
As we mentioned here a couple of weeks ago social media activity peaks around the holiday season as people reach out to greet friends and family, presenting a huge social media marketing opportunity for vendors savvy enough to capitalize on it. Ensure your product videos are share-worthy and share-easy. If you’re using our product video player and haven’t yet turned on the option to display sharing buttons directly on your video, now would be the time to do so…