Email is an online marketing channel which, like the technology it’s based on, hasn’t changed drastically over the years, however, again like the technology it’s based on, its effectiveness is undeniable. However, at times it appears the ascent of social media is undermining email marketing’s priority, despite the fact it yields returns that often eclipse those generated by other channels. We see this happening even within competent digital marketing departments that should know better.
But things might be about to change. A recent study by the Web Video Marketing Council, ReelSEO and Flimo Media has established marketers are starting to make use of the email marketing in a way we here at Treepodia strongly approve of…
What did they find?
The study, which set out to check how video was being used in email marketing, had some interesting findings:
It seems that 60% of respondents reported they were using online video for their email marketing purposes. This is a 15.4% increase over last year’s results. A further 26% indicated that although they weren’t using video in their videos at the moment, they were considering doing so in the coming year.
The study also showed…
More than 90% of the marketers who took part in the survey indicated using video for online marketing, sales or communications. That’s a 81% increase since 2012.
8 in 10 marketers using video in email said it has been effective for their organisation.
Respondents believe the most effective way to use video for email marketing is to link to a video landing page or video on a website.
In a finding that echoes data we have regarding ecommerce shoppers, 6 in 10 marketers believe prospects are more likely to convert after viewing a video email.
Email marketing, when done correctly, has always been a high converting channel, combine it with the proven effectiveness of product videos, and you’re bound to see impressive results…