Even if you feel like you’re a veteran ecommerce pro, it’s a good idea to occasionally step back and try and view your website as a first time user would.
Far from being a futile exercise, it’s amazing how often this effort yields amazing opportunities to improve and enhance your shop.
Are You Excited?
A good way to start this process is simply to ask yourself:
At the most cardinal and visceral level – Does your shop still EXCITE you?
If you’re unsure for even a second, now would be a good time to go back to the fundamental principles and guidelines of ecommerce, and check how you measure up…
Here are a few pointers that you might want to look out for:
What’s The Story With Your Product Details?
One of the best ways to check for yourself whether you’re including sufficient details in your product descriptions is to check whether there are any recurring questions that seem to arise again and again regarding your items. If there are, they should probably be addressed as part of the description, and this should be extended to all your inventory.
A few basics you might want to consider including anyway would be:
- Product category
- Product name – Include keywords
- Description – Detailed:
- Usage tips, dosage and application
- Testimonials, reviews
- Warranty and support details
- Product options: Color, finish, size, etc
- Packaging and delivery guidelines
- Technical information
- Detailed pricing info
- Product images – Showcase your products in use, make sure to show salient features and details that help drive sales
- Up-sell and cross-sell items
Benefits, Not Features
As marketers we to forget that customers’ reasons for purchasing our products are hinged not on the product’s features, but rather on the benefits that these features provide the consumer. People don’t buy a sports car to in order to own “more horsepower“, but because they want to enjoy driving faster…
Image credit: http://www.flickr.com/photos/ru_boff/6822519049