Staying on top of the Video-for-Ecommerce game means that we’re always working on improving our platform. Our newest feature, a full integration with Google Analytics, enables retailers to not only measure video performance, but also conveniently create detailed reports, and compare data from other online marketing tools.
Integrating Treepodia with Google Analytics enables you to monitor your videos’ statistics for each profiled product, as well as site-wide across a variety of parameters, including:
- Video views statistics for individual product videos and videos within a specific product category
- Conversion rate and sales with video vs. without video
- Number of videos played
With the new Google Analytics integration you can also measure how effective videos are for generating sales in comparison to the rest of your marketing initiatives (advertisements, newsletters , promotions etc.)
Informed Decisions = Increased Sales
Integrating Treepodia metrics with Google Analytics enables you to create reports for every aspect of your website’s traffic based on GA’s customizable settings, for example you can choose to monitor viewership patterns and trends for specific geographic locations, particular web-viewing platforms (tablets and mobiles), and pretty much any other audience defining parameters you can think of.
With more accurate data at hand it’s so much easier to pinpoint which videos are the most effective for any given audience, and use that knowledge to further power your marketing moving forward. At the end of the day informed decisions lead to increased sales.