Recently we here at Treepodia led an engaging webinar on new opportunities for advertising, communicating, converting, and driving traffic using videos. We shared with keen viewers the kind of information that can separate a highly successful online marketer from one who is struggling to rise from the middle of the pack. It’s worth your time to watch it all (which you can do here), but we would like to give you a recap of the information, too.
Video Marketing Basics
The webinar starts by sharing videos that Treepodia made for two major clients to show how we can maintain brand specific messaging and logos while delivering sleek, fast-hitting videos for every client. Why is this important? Videos result in a 130 percent increase in conversions and a 20 percent increase in product page clicks—videos get results.
From there, we went on to deliver a few eye-catching stats: product videos result in a 25 to 85 percent increase in conversions; users are 64 percent more likely to make a purchase after viewing a video and 52 percent more confident in products; 92 percent of mobile users share videos; and 76 percent of marketers plan to add video to their sites, making it a super high priority for you.
Advertising with Videos
Advertising and retargeting with videos needs to be a part of your marketing strategy, if it isn’t already. Treepodia can create YouTube pre-roll ads for every product in your portfolio. The best part about it is you only pay when a video is watched to the finish.
Viewers also learned that video banners generate 9 times more clicks than standard banner ads, which is important to remember when retargeting products. Treepodia can create video banner ads for every product in your catalog, taking the leg work out of it for you.
Improving Communications with Videos
Personalized videos improve email open rates by 200 percent while reducing call center expenses. Best of all, with only a little extra information, Treepodia can tailor video content for every contact in your database. Video is the most effective keyword in email subject lines. When done right, this can improve click through rates, video sharing, and more.
Driving Traffic with Videos
Bing accounts for 30 percent of web searches, increases the time a user spends on your site, and boosts click through rates. Google recently introduced a new video sitemap requirement, so you need to make sure you have your video site-map submitted correctly.
After talking about search engines, we spoke about Facebook, which now plays muted videos automatically. We mentioned a few best practices, like posting product videos to your page and encouraging users to share them. Another advantage of working with Treepodia is that you can share the product videos that Treepodia makes for you on Facebook, as well.
Increasing Conversions with Videos
To get the most out of product videos, make them interactive, add them to your mobile site, and then implement best practices. Some of these practices included adding call-to-action links, like social media, contact seller, add to wish list, and buy now links. This is crucial for e-marketing success, because interactive videos convert 5 to 12 percent of viewers while static videos convert only 1 to 2 percent.
Video accounts for 50 of traffic on mobile devices, and mobile users are 3 times as likely to view a video as laptop or desktop users. In other words, you need to make your videos mobile compatible. we made sure to mention that Treepodia videos work on any device and are totally mobile compatible.
Wrapping up the webinar, we spoke about under-the-radar ways to increase conversions with product videos. Upload them to Pinterest, syndicate them to shopping comparison sites like Amazon and Price Grabber, and add meta tags and schema.org mark up to video landing pages. By doing this in conjunction with the aforementioned practices, you can expect to see a monumental increase in your conversions.
Like what you saw in the webinar, want to know more? Contact Treepodia anytime. Better yet, give it a spin with a free trial and see what Treepodia can do for you.