Have you noticed that checking email can be quite mundane? Unless people see something that makes them come alive they will just keep on working in a robotic state. Video emails will not only awaken your clients, but they will see your videos as relevant, leading to increased product engagement.
Personalized email videos ensure relevance
Marketing automation technologies such as personalized emails engage the 4Rs:
- The right content
- The right format
- The right time
- The right form of communication
Engaged Customers Means Repeat Business
According to the Rockefeller Corp., it helps to keep customers, which costs five time less than recruiting new ones.
A retained customer tends to become more profitable the longer you maintain the relationship.
(Emmett Murphy & Mark Murphy, “Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times.”)
Video Emails Get Results
- Marketing automation technologies improve CTRs by an average of 14% and conversion rates by 10%, according to Aberdeen.
- Explaining product assembly or service usage videos results in a CTR increase of 200% to 300%, according to Forrester Research.
- Self-starting videos are expected and they provide you with a jump-start.
- A well-crafted email video will finish with a personalized CTA prompting customers to share the experience and boost the brand.
Video Email Tips
- Always make the video shareable for potential SEO effect and to boost the brand
- Embed the video on a landing page and set it to autoplay. Users expect to see a video and this will prevent an extra click.
- Shorter videos find 60% of viewers staying on the page at least 30 seconds. Pretty impressive when you consider that 17% of internet pages are looked at for less than 4 seconds!
- Embedding a self-starting video in email requires no special software on the part of the viewer
According to Econsulting these additional tips help businesses see sales increases of 19%
- Mentioning someone’s name in an email
- Sharing information tailored to their needs
- Access to exclusive events, coupons, and offers.
Personalized emails are more than a thank-you or recommendation for product related purchases: Omni-channel content delivery is that in which pertinent demographic, geographic and behavioral data is collected and integrated with images and graphics to create a one-of-a-kind message that can be delivered to each member of a targeted audience.
Please go to the Treepodia website for more information on how to include product videos in your emails.