If you try to imagine how many search items your clients and potential clients pop into Google on a daily basis, or even on a weekly basis, you would find the number to be astoundingly high. This makes the SEO race to the top a critical one, one which can easily be achieved through the power of video.
Video accounted for 64% of all Internet traffic in 2014, according to Cisco’s 2014 Visual Networking Index, and is set for further growth in the next few years. It will account for 80% of all Internet traffic by 2019, as forecasted by Cisco.
Since video is becoming an increasingly important SEO tool, both large and small brands risk underestimating the power of video both in reaching audiences, and in providing a serious impact on SEO.
Here’s how video can boost your SEO:
Having quality embedded video on a web page increased the probability by 53X that it will appear on the first page of Google’s search results, according to 2009 research from Forrester.
Search results that contain video have a nearly 41% better click-through rate than plain text pages, according to an aimClear study. Google factors in click-through rates when placing and ranking pages with video content. Up to 70% of first page results contain video content.
High bounce rates are equated with low quality content and can negatively affect rankings. An embedded home page video on a retails can engage visitors by approximately two extra minutes, according to comScore, therefore decreasing the bounce rate.
Sharing video creates new inbound links to your website, which increases the perceived value of content by Google. Video will nearly triple the number of domains linking to your content, according to Moz’s Casey Henry.
Video content allows you to harness the power of YouTube, which is the second biggest search engine on the Internet.
YouTube content allows you to capitalize on YouTube searches and tap into the over 1 billion users that watch hundreds of millions of hours of video daily, which is nearly one-third of all Internet traffic.
Since YouTube is a Google-owned company, video content featured on YouTube is optimized for Google searches.
With services such as Treepodia, video is becoming more affordable and easier to produce, and should be an important component of all marketing strategies, for small companies and large corporations.