Video has become much more than just a tool, or a strategy. The concept has become so integral to our lives that there are so many fun facts about the fascination and importance of video marketing. Did you ever wonder when the first video was created? The stats on videos are as endless as the number of videos online. Check out this in-depth infographic shared by our friends at Websitebuilder to answer that exact question, and many more that you may have. We have also found some other shocking facts online that may change the way you think about video.
Infinite Number of Videos Online
If you decided one day that you would like to watch every single video online, you are out of luck. According to Cisco, by 2021, it will take 5 million years to view all of the videos across the globe, and by that time, one million videos will be posted every second. Imagine that YouTube alone currently receives 300 hours of video every minute. There are 1,440 minutes in a day which means that YouTube receives 432,000 hours of video per day. This amount of video online doesn’t include all of the video posted on Facebook and other websites and platforms.
85% of Facebook Video is Watched without Sound
Sounds crazy. Right? How can it be possible that so many people would watch video without sound? If you think about it, people are distracted online and tend to multitask, so they don’t miss the latest newsfeed, ad, article or message. With 85% of people watching Facebook video without sound, it just demonstrates how eye-catching video must be in order to capture attention. With the right video and text, users can get all of the benefits from an engaging video and still follow your call-to-action.
Live Video is Gaining Traction
Each time you log into Facebook at least one person on your friend list, or from one of the pages that you follow, is in the process of filming a live video. Real-time video is becoming the most current and most engaging form of news. Last year Facebook paid more than $50 Million to celebrities and media companies to produce live videos on Facebook.
When Mark Zuckerberg launched the feature last year he wrote on his Facebook page:
“Live [Life] is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”
Online Video is Preferable to TV: For Everyone
You may think it’s just the millennials that prefer online video to TV, but the stats are quite revealing. Google’s blog states that adults prefer online video 30% more than TV and millennials prefer online video by 105% more than video on TV. This same blog post reports that viewers’ number one video platform is YouTube, regardless of the length of the video. They prefer short videos however, when it comes to video ads and they are more likely to respond to those video ads compared with TV advertising.
People Stay on a Web Page Longer if it Contains Video
A study was done by Wisitia on the length of time people spent on their web page. When comparing results on pages with and without video they found that visitors spent 2.6X more on their pages that contained video. These results are telling, yet not surprising. The trend toward video over text is growing. An article by Forbes reports that three-quarters of senior executives watch work-related videos on business and more than 80% of senior executives are watching more online video that they did just one year ago.
Video Evokes Emotion
If you post a video in a Facebook post and you post a photo in a different post. Which one do you think will have the bigger impact? In general, video is much more powerful at evoking emotions and influencing behavior than even the best photo. How much more of an impact? On Facebook, videos have a 135% increase in organic reach compared with a photo post. Videos stand out and offer powerful messages that inspire viewers to share, which helps to increase engagement and organic reach.
Video is a powerful phenomenon that is taking the internet by storm. The stats surrounding its rise to fame are impressive.