Video is growing so quickly that each year the rise in use, development and popularity are all so massive from the previous year. This new year is the most exciting for video yet and will be seen as an epic year for video trends.
The Magic of Live Video
It’s easy to see even just by logging into Facebook once a day how live video is becoming more prominent. If you don’t see a notification that one of the pages you follow is live, you will surely see notifications that they were live at some point during the past 24 hours. These instantaneous and quick bursts of information are what consumers seek in their busy and information overloaded world.
According to Livestream, “80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.”
This growing trend in video is influencing how companies plan to invest more time and resources in video in 2018, since they need to place themselves in front of their potential customers. Live video accounts for 13% of web traffic and this will continue to grow over the coming year.
Virtual Reality and Video
Consumers are entering an exciting time, and so are marketers. As technology continues to develop, the real-life experience of tasting, touching, and trying a product or service will be the next best alternative to being there in person. As virtual reality becomes the next big thing in video marketing for 2018, consumers will begin to explore this option. Still in the early stages of development, it likely won’t reach its full potential this year, but the awareness and transition to this vast world of VR will be a hot topic.
For maximum impact and a dramatic feel, brands are mesmerizing viewers by projecting video onto any surface, which is referred to as projection mapping. Everyone it seems is talking about the 3D projection mapping expertise of Coca Cola that demonstrates the power of this video technique. It brings everyday objects to life and creates an audio visual narrative that is irresistible to viewers. It’s growing in popularity and will continue to gain momentum this year.
The technology for 360 videos was developed in 2014 and by 2017 86% of businesses used this format for ads. The fast growing technology and intrigue of 360 videos also inspired this study to see how they behave compared with standard videos. The results showed that engagement increased when 360 videos were used for ads, in contrast to standard videos of the same format. Sharing and interaction with these ads speak to the future of this format that will continue to grow in 2018. This goes hand-in-hand with virtual reality videos by providing viewers with the feeling of being there. They bring viewers into the video and change the dynamic and perception of how they relate to the experience.
Square Videos on Social Media
Are viewers that picky over the shape or orientation of a social media video? Is exciting landscape video no longer enough? Apparently square is in. Square video received 30-35% higher video views and an 80-100% increase in engagement, in some instances, according to Buffer. The shift to square video formats began in 2016 and has been on an upward trend at a fast pace ever since.
Animated Videos with Personalization Options
Animation is another element of video that is anticipated and expected by viewers, so they can continue to be entertained. While a simple video on a website was once seen as a major advantage, the role of animation has become increasingly important. Animated video alone increased conversion rates up to 85% back in 2012 and that number has steadily increased. The versatility of animated videos also allows for personalization options. The power of animation combined with personalization cannot be overstated. Personalized, animated videos, which are in line with Treepodia’s video storytelling and successful campaigns, strengthen brand awareness and engagement.
Each exciting video trend that is gaining momentum for the coming year all relay the same messages to viewers: “Look at me, interact with me, share me, and remember me.” Treepodia’s personalized video ads are part of these 2018 video trends, since each and every ad created by Treepodia communicates those same, powerful messages.