Category Archives: Analytics and Metrics

Are your product pages missing the point?

Brands that use video are taking the lead

There are many resources online filled with statistics that prove how video increases click-through rates, conversion rates, and ROI. When each aspect of video analytics is broken down, and every… Read more »

The Ramifications of NOT Including Video in Your Business

Video is the talk of the town. We know it, and you know it. Companies are looking for innovative ways to incorporate video and stay ahead of the competition. In… Read more »

Even Videos Can Be “Smart”

We live in a world of smartphones, smart gadgets, and the Internet of Things (IoT). We are immersed in a “smart” world at every turn, yet not everyone is familiar… Read more »

Video Retargeting Campaign Saves $7 Million in a Year

Research & Analysis Confirms 49% ROI Increase & 74% CTR Increase Foreword: Results of Study Dynamic video remarketing has proven to be an effective way of increasing return on investment… Read more »

Video Retargeting Outperforms Traditional Retargeting with Average Industry Increases of 74% in CTR and 49% in ROI [Infographic]

Stay on Target with Organizational Goals with Dynamic Video Retargeting Treepodia collated data from a year-long study comprising in-depth analysis and research on the effectiveness of dynamic video retargeting. The… Read more »