Even Videos Can Be “Smart”
We live in a world of smartphones, smart gadgets, and the Internet of Things (IoT). We are immersed in a “smart” world at every turn, yet not everyone is familiar… Read more »
Category Archives: Analytics and Metrics
Video Retargeting Campaign Saves $7 Million in a Year
Research & Analysis Confirms 49% ROI Increase & 74% CTR Increase Foreword: Results of Study Dynamic video remarketing has proven to be an effective way of increasing return on investment… Read more »
Video Retargeting Outperforms Traditional Retargeting with Average Industry Increases of 74% in CTR and 49% in ROI [Infographic]
Stay on Target with Organizational Goals with Dynamic Video Retargeting Treepodia collated data from a year-long study comprising in-depth analysis and research on the effectiveness of dynamic video retargeting. The… Read more »
2016 Video Marketing Trends
2016 Video Marketing Trends to Watch The online world is flooded with content, which creates a critical need for videos that will engage and capture your target audience. In looking… Read more »
New – See Your Video Performance Metrics via Our New Google Analytics Integration!
Staying on top of the Video-for-Ecommerce game means that we’re always working on improving our platform. Our newest feature, a full integration with Google Analytics, enables retailers to not only… Read more »
Video SEO – Improvement Via Analytics
Online businesses typically invest a lot of money into marketing campaigns in hope of: Driving new traffic Engaging existing traffic Converting traffic. The problem is most businesses still don’t spend enough… Read more »
The Ascent of Mobile Video
Adobe has released its 2012 edition of The U.S. Digital Video Benchmark, where unsurprisingly it states digital video is continuing to grow rapidly. More Video Starts than Movie Ticket Sales… Read more »
Product Videos Boost Jewlery Conversions by 247% – Case Study
Over the past few months, and with the support of some of our best clients, we’ve been working on a case study that investigates how video is impacting online sales… Read more »
Video SEO Case Study – Dollardays see 74% Conversion Rate increase with Treepodia Dynamic Video Sitemap
Introduction With a huge inventory of over 135,000 individual products, ranging from decorative items to clothing to personal care products, greeting cards and more, DollarDays is the leading online wholesaler helping smaller businesses compete… Read more »
Ecommerce Video Statistics for Q4 2010 show increased Conversion Rates across industries
Ecommerce is an industry dominated by numbers, and what speaks better to professionals accustomed to looking at numbers than a solid body of statistical evidence… Ecommerce Video Conversion Rate increase… Read more »