The Ascent of Mobile Video
Adobe has released its 2012 edition of The U.S. Digital Video Benchmark, where unsurprisingly it states digital video is continuing to grow rapidly. More Video Starts than Movie Ticket Sales… Read more »
Category Archives: Analytics and Metrics
Product Videos Boost Jewlery Conversions by 247% – Case Study
Over the past few months, and with the support of some of our best clients, we’ve been working on a case study that investigates how video is impacting online sales… Read more »
Video SEO Case Study – Dollardays see 74% Conversion Rate increase with Treepodia Dynamic Video Sitemap
Introduction With a huge inventory of over 135,000 individual products, ranging from decorative items to clothing to personal care products, greeting cards and more, DollarDays is the leading online wholesaler helping smaller businesses compete… Read more »
Ecommerce Video Statistics for Q4 2010 show increased Conversion Rates across industries
Ecommerce is an industry dominated by numbers, and what speaks better to professionals accustomed to looking at numbers than a solid body of statistical evidence… Ecommerce Video Conversion Rate increase… Read more »
May 2010 Video Engagement Statistics
A recent study published by Tubemogul, a video distribution and analytics startup, in partnership with Brightcove, a video platform, provides some interesting insights and statistics regarding the ways and places… Read more »
Bad Weather Is Good for eCommerce Business
The numbers are officially in. According to marketing research giant comScore the 2009 Christmas season 2009 (i.e. November and December) was, despite the economy, a success for online retailers in… Read more »
Super Stat Me
While the main gist of my writings here have to do with the world of video and eCommerce, I think that the overall world of online video, and how people… Read more »