There are many resources online filled with statistics that prove how video increases click-through rates, conversion rates, and ROI. When each aspect of video analytics is broken down, and every… Read more »
Each year technology becomes more sophisticated, the internet strengthens its capabilities to allow more and more traffic, and video takes over more space online. People scroll and scroll from one… Read more »
Video has surpassed the new phase as a novelty and has become part of the fabric of the online world—especially in social media. Even Mark Zuckerberg can’t deny the importance… Read more »
We live in a world of smartphones, smart gadgets, and the Internet of Things (IoT). We are immersed in a “smart” world at every turn, yet not everyone is familiar… Read more »
The internet provides full access to information on any product. This readily available information also comes with user reviews that influence potential buyers. This is not a new concept. So… Read more »
Since before the age of computers companies have always searched for reputable third parties to vouch for them, put in a good word or brag on their behalf—on a one-by-one… Read more »
Can Online Video Ads “Grease the Wheels” of the Sales Funnel? The sales funnel, otherwise known as the sales process, refers to the series of steps that customers take during… Read more »
Best Practice #1 – Personalized Marketing Material Online video is gaining prominence every day. Video has already overtaken traditional banners and text as the most effective communication medium in the world…. Read more »