Why Companies Are Slow to Adopt Video: Video Myths
Video may seem like a routine strategy for most businesses since it’s not a new concept, or a passing fad. It’s an integral part of marketing. But there are always… Read more »
Category Archives: Ecommerce Video in the Wild
Brands that use video are taking the lead
There are many resources online filled with statistics that prove how video increases click-through rates, conversion rates, and ROI. When each aspect of video analytics is broken down, and every… Read more »
2019 video trends: Video just keeps growing
Each year technology becomes more sophisticated, the internet strengthens its capabilities to allow more and more traffic, and video takes over more space online. People scroll and scroll from one… Read more »
Facebook Users Prefer Video
Video has surpassed the new phase as a novelty and has become part of the fabric of the online world—especially in social media. Even Mark Zuckerberg can’t deny the importance… Read more »
The Ramifications of NOT Including Video in Your Business
Video is the talk of the town. We know it, and you know it. Companies are looking for innovative ways to incorporate video and stay ahead of the competition. In… Read more »
Even Videos Can Be “Smart”
We live in a world of smartphones, smart gadgets, and the Internet of Things (IoT). We are immersed in a “smart” world at every turn, yet not everyone is familiar… Read more »
A/B Testing, Product Videos, and the Age of Experimentation
A triangular play button displayed on the center of a video, a “buy now” button rather than a shopping cart icon, the simple color and style of a video: for… Read more »
Product Videos That Rocked 2013
2014 is kicking off to a rocking start, but before January is done, and we start the year in earnest, I’d like to take a walk down memory lane and… Read more »
Success Story – PriceSpy Enhances Shopping Intelligence With Treepodia Product Videos
Normally we don’t like bragging (much) but sometimes the temptation is just too much to handle. This is one of those cases. Recently we completed a pilot implementation with shopping… Read more »
Product Video Goes Outdoors, Sales Go Indoors
Throats around the northern hemisphere are letting out sighs of relief, joining into a collective cheer: Yes! Spring has arrived! This means longer days, better weather, spending time outdoors and… Read more »