Millenials: Marketing for Short Attention Spans
The average human attention span shrunk to 8.25 seconds in 2015 and is now shorter than a goldfish, according to research by Microsoft. It’s no surprise people get distracted easily… Read more »
Category Archives: Methodology
How Video Boosts Your SEO – Including The Power Of YouTube
If you try to imagine how many search items your clients and potential clients pop into Google on a daily basis, or even on a weekly basis, you would find… Read more »
Videos in Search Results – The Next Big Thing?
We mentioned in a post at the start of 2016 that embedded videos in search options may be the next big thing this year – let’s see why It’s being touted as… Read more »
Pre-Rolls vs Video Banners in Retargeting: What’s the Deal?
The limited attention span of online users has pretty much created an entire industry: video advertising. The hunger for video has forced advertisers to migrate from static ads to video… Read more »
Dynamic Remarketing – Engage with Users on a Personal Level
With dynamic remarketing, you could see your ads receive 5 times the conversions When users visit your site, they may spend plenty of time looking at goods and services… Read more »
Roll with it: Using targeted ads on YouTube
So you’re going to YouTube to watch the latest cute kitten video. You’ll have to watch an ad first, but you don’t mind; you know this is the price of… Read more »
Why You Need Video in Your Email Marketing Campaigns
Have you noticed that checking email can be quite mundane? Unless people see something that makes them come alive they will just keep on working in a robotic state. Video… Read more »
Personalized Video Advertising – It’s Time to be a Fast Follower
Everyone talks about “First Mover’s advantage”, with pundits weighing in on the pros and cons.
Getting Personal with Multichannel Marketing
Last week, we showed you how product videos are effective as marketing tools because they cement bonds with the consumer. But videos are just one branch of a personalized multichannel… Read more »
Watch and learn: Why you need product videos
It’s long been known that product videos are highly effective marketing tools. A new crop of statistics shows just how valuable they are.