Category Archives: Methodology

Posts about the best methods of creating, implementing and comparing product videos

Are your product pages missing the point?

Brands that use video are taking the lead

There are many resources online filled with statistics that prove how video increases click-through rates, conversion rates, and ROI. When each aspect of video analytics is broken down, and every… Read more »

Even Videos Can Be “Smart”

We live in a world of smartphones, smart gadgets, and the Internet of Things (IoT). We are immersed in a “smart” world at every turn, yet not everyone is familiar… Read more »

Video Retargeting Campaign Saves $7 Million in a Year

Research & Analysis Confirms 49% ROI Increase & 74% CTR Increase Foreword: Results of Study Dynamic video remarketing has proven to be an effective way of increasing return on investment… Read more »