Even Videos Can Be “Smart”
We live in a world of smartphones, smart gadgets, and the Internet of Things (IoT). We are immersed in a “smart” world at every turn, yet not everyone is familiar… Read more »
Category Archives: Methodology
Video Retargeting Campaign Saves $7 Million in a Year
Research & Analysis Confirms 49% ROI Increase & 74% CTR Increase Foreword: Results of Study Dynamic video remarketing has proven to be an effective way of increasing return on investment… Read more »
Online Video Ads and the Customer Funnel
Can Online Video Ads “Grease the Wheels” of the Sales Funnel? The sales funnel, otherwise known as the sales process, refers to the series of steps that customers take during… Read more »
Millenials: Marketing for Short Attention Spans
The average human attention span shrunk to 8.25 seconds in 2015 and is now shorter than a goldfish, according to research by Microsoft. It’s no surprise people get distracted easily… Read more »
How Video Boosts Your SEO – Including The Power Of YouTube
If you try to imagine how many search items your clients and potential clients pop into Google on a daily basis, or even on a weekly basis, you would find… Read more »
Videos in Search Results – The Next Big Thing?
We mentioned in a post at the start of 2016 that embedded videos in search options may be the next big thing this year – let’s see why It’s being touted as… Read more »
Pre-Rolls vs Video Banners in Retargeting: What’s the Deal?
The limited attention span of online users has pretty much created an entire industry: video advertising. The hunger for video has forced advertisers to migrate from static ads to video… Read more »
Dynamic Remarketing – Engage with Users on a Personal Level
With dynamic remarketing, you could see your ads receive 5 times the conversions When users visit your site, they may spend plenty of time looking at goods and services… Read more »
Roll with it: Using targeted ads on YouTube
So you’re going to YouTube to watch the latest cute kitten video. You’ll have to watch an ad first, but you don’t mind; you know this is the price of… Read more »
Why You Need Video in Your Email Marketing Campaigns
Have you noticed that checking email can be quite mundane? Unless people see something that makes them come alive they will just keep on working in a robotic state. Video… Read more »