It’s long been known that product videos are highly effective marketing tools. A new crop of statistics shows just how valuable they are.
With over a billion users and more than 300 hours of video uploaded every minute Youtube still reigns supreme in the kingdom of online video. From the perspective of online retailers one of the most interesting youtube phenomenons is product related user and brand generated content. It’s a simple reality that regardless of what you’re selling the odds are there are already youtube videos out there that relate to your product, and some of those might actually be excellent marketing pieces that could be very valuable at helping you drive sales. If you’ve ever tried locating them though you probably realized very quickly what a massive challenge it is to locate these needles in the Youtube haystack.
What is it?
Clickable videos with embedded linked buttons are a cool new feature now included as a default for Treepodia’s new premier templates. After running through the product ad, viewers have the choice to:
- Immediately purchase the product they saw
- See similar products liked by others
- See the best-sellers offered on the website
Whatever the vendor wishes to promote can be tied to these action buttons.
What it does …
In a nutshell this experience makes it easier for consumers to shop. If they like the product, they click directly on the video itself and are redirected to the shopping cart.
See it in action here.
The feature adds value to vendor’s videos by making them interactive and transforming them into direct sales channels. This might just be the fastest route from product presentation to checkout.
How to use it…
After creating your video and enabling the feature you’ll be offered to add the following buttons:
- Add to Cart
- Category Bestseller
After the first month of run-time, enough data will be aggregated by Treepodia’s algorithms to present the best cross-sell options for purchase.
Viewers who’re “just looking” are now exposed to a new, powerful and configurable call to action that can trigger deeper engagement and perhaps a purchase down the line. Less effort for the browser, with a heightened sense of urgency for the customers – This is call-to-action at its finest.
Pre-Roll Ads – An introduction
If you’ve ever watched youtube in the past few years you’ve already been exposed to a pre-roll ad, even if you’re unaware of it. Pre-rolls are a major revenue generator for video portals and are characterized by being brief and becoming skippable after a short period of time (ususlly 5 seconds). Pre-roll ads are typically used to raise awareness and drive website traffic. They can be used for lead generation and sales, but they’re not intent targeted like classic SEM PPC.
For pre-roll ads to be effective they have to grab the audience’s attention within the first few seconds. Including intriguing, funny, helpful or even controversial content within that brief span can make the difference between a skipped ad (read: missed opportunity), and an effective campaign (read: more sales). A key factor in triggering the desired response from your audience is relevance. More about that later…
Although pre-roll ads are offered by a number of leading video networks, with over a billion visitors each month Youtube is by far the largest. Youtube video views extend beyond the site – although the mass of prerolls are seen on watch pages, and channel pages with featured videos, don’t forget that the ads also play on connected TV and game console properties, as well as the Google Video network and YouTube players embedded across the web.
In short – If you’re looking for exposure at volume – YouTube is IT.
Making preroll relevant – Personalized video
As we mentioned earlier one of the primary concerns with pre-roll as an effective advertising platform is relevance. That’s all about to change. Here at Treepodia we’ve been hard at Our new technology replaces the “one-video-fits-all” mentality that is the current state of the industry, with a revolutionary dynamic video ad. We’re no able to create unique pre-rolls for every one of your products, furthermore these ads can be updated on-the-fly to include your latest promotions. When combined with retargeting data collected from your site the ads can even be personalized, so that each viewer is exposed to ads that relate to items they personally were viewing on your website.
How’s that for relevance…
For more details contact us now
Online marketing is chock-full of timesavers, tactics, and tips, with personalization of messages being one of the most effective tactics. Traditionally personalization was limited primarily to mail-merge in newsletters, but not anymore…
Customer loyalty videos are personalized videos syndicated directly to your customers’ inboxes, and if they aren’t a part of your e-marketing strategy, they should be.
Register Now: “Video Email Marketing and Maximizing Content from YouTube”
Learn more about the incredible power of customer loyalty videos from Treepodia’s latest webinar. Join Chief Marketing Officer Dr. Melody King on Thursday, November 13, at 2 pm EDT as she discusses how Treepodia not only creates personalized customer loyalty videos for you, but also goes above and beyond to help build a buzz about your brand and optimize your return on investment. Register now!
The webinar will highlight:
Treepodia’s Personalized Customer Loyalty Videos
Treepodia’s YouTube Fetcher Service
Results tracking and Automated Optimization
Customer Loyalty Videos and Treepodia’s YouTube Fetcher: A Primer
With Treepodia’s personalized customer loyalty videos sent directly to your customers’ email inboxes, you can increase email open rates by 20 percent and click through rates by two to three times, boosting brand awareness, sales, and customer retention. Above all, these are videos that matter to your customers—videos that they want to see.
Treepodia’s YouTube fetcher service scans YouTube for videos created by users, experts, and reviewers that feature your products. Then, it lets you automatically upload them to your website, lending credibility to your business through real testimonials.
Harness the Power of Video Marketing – Learn More from Our Webinar!
Video marketing can boost the effectiveness of email programs and enhance marketing through word-of-mouth. So don’t delay! Learn how to take advantage of these new tools and use them to grow customer engagement and sales. Register for our latest webinar today.
We’ve been working hard lately, spreading the word about the unique ability of video to boost sales. We led a webinar on new video opportunities for e-marketers. We’re attending IRCE in Chicago. And now we’re happy to share with you our first e-book “Video: The Ultimate Way to Boost Sales.”
This exciting document reveals some of the most telling statistics about the skyrocketing popularity of video and goes into length about its ever-growing importance to search rankings. This e-book goes deep, sharing with you the tricks of the trade that will help you get ahead of the competition by making video a key part of your online marketing. Best of all, our e-book is totally free.
Expert Knowledge on Using Video to Boost Sales
If your company’s online marketing has plateaued, or you want to maximize earnings with video but don’t know where to begin, our e-book will walk you through the basic steps as well as the advanced strategies, teaching you how to integrate video without spending a fortune on it.
Written by Dr. Melody King, the very first Treepodia e-book will give you tips that you can’t find elsewhere about automated video generation, video SEO and video sitemaps, making effective product videos, video syndication, measuring the success of your videos, and much, much more.
So download our free e-book today—“Video: The Ultimate Way to Boost Sales”—and get started with video already! Your online business will reach new heights thanks to video, and you’ll find out precisely why in our e-book. Learn how to harness the power of video to boost sales.
Image credit: https://www.flickr.com/photos/fosforix/3007393167
Register Now for the Next Treepodia Webinar
Have you heard? Dr. Melody King, VP of marketing at Treepodia, will be leading a webinar next week, on May 7 at 2 pm. This is a wonderful opportunity to learn about video marketing for online retail from Treepodia’s very own marketing virtuoso.
Video is Key
48 of the top 50 online retailers have made video a key tool in their online marketing strategy. In other words, video marketing matters—it matters more than many e-marketers realize—and it continues to grow and evolve. In this webinar, Dr. King will talk about recently released tools for video, explaining how to best take advantage of them to draw out enormous benefits.
Whether you deal in jewelry, weddings, electronics, flowers and gifts, sports and accessories, fashion, cars, or even engineering, you stand to gain visible profits with carefully planned video marketing. Dr. King will talk about new video opportunities that you can leverage in your own marketing campaigns. These include targeted ads, personalized communication, video SEO, social media broadcasting, mobile integration, and email communication.
Don’t Miss Our Special Promotion for Webinar Attendees
What’s more, if you’re new to Treepodia, you can get 15% off your video generation subscription when you register for this webinar. And if you’re already using Treepodia, you’ll get 15% off the subscription price to one of our new solutions. What’s not to like?
So register now—learn the best ways to integrate video into your online marketing and watch your business flourish because of it.
Treepodia is happy to announce that we will once again exhibit at the largest and most important trade show in the industry, IRCE in Chicago, from June 10-12.
IRCE 2014 Highlights
Treepodia has been a proud IRCE exhibitor for these past few years, and we’re happy to be going back there again. Among others presenting at the show will be industry leaders like Jimmy Wales, founder and CEO of Wikipedia, and John Donahoe, CEO and president of eBay Inc. In other words, Treepodia will be in very good company.
With booths, presentations, and other events, IRCE has a lot to offer. The Treepodia team, led by Dr. Melody King, is most excited to hear one speech in particular. The co-founder of Retail Connection (parent company of Knife Depot), Warren Sager, will go into depth about Knife Depot’s video strategy, touching on ways that online retailers can use video to increase sales and brand loyalty. Knife Depot’s approach mirrors our strong belief in the use of automated product videos and a variegated social media strategy to significantly increase sales, exposure, and subsequently ROI.
IRCE has been a key event for Treepodia in the past, and we believe that this year’s show will be even bigger and better. It will be a wonderful opportunity to meet forward-thinking entrepreneurs, swap ideas, and chat with any of the over 10,000 expected attendees.
If you plan on attending, please stop by the Treepodia booth and talk with us—we would love to hear from you!
Image Credit : intelligrated.com
One of the misconceptions about product videos is that online marketers should create them primarily for awareness or branding. Unfortunately too many marketeers still adhere to this trend: In a survey run by eMarketer.com, 94.6% of US media agencies named “Awareness” as a key objective for their video campaigns, but incredibly only 38% spoke of “Purchase Intent” and a paltry 11% mentioned “Customer Loyalty”.
Product Videos Are Not Just for Branding
Videos are not merely a form of advertisement—they can ultimately help you increase conversions and “close the funnel.” The brick wall that most online retailers run into is statistics. It’s often hard to determine the exact number of new customers that videos attract. Perhaps anxiety and doubt about their effectiveness in optimizing the middle of the funnel has conditioned marketers to eschew videos in favor of more familiar forms of media.
But that is a short-sighted view, especially considering that with Treepodia’s admin dashboard you can attribute sales directly to product videos, and even drill down to the exact video version that’s working best for each product. In fact we’ve recently upgraded your admin dashboard and enabled a full integration with Google Analytics to give you access to even more actionable data.
Product Videos Build Trust
Our own clients have repeatedly seen their sales conversion rates rise double digits when they gave customers the option to see video, even when they weren’t watched!
Product videos work so well because they communicate extremely effectively and succinctly with your visitors, helping to reduce anxiety and dissolve resistances.
Not only does seeing the product in use in real-time, give shoppers a better idea if it will suit their needs, but your investment in what is perceived to be a premium medium demonstrates your commitment to your brand and products. Simply put: Videos prove you trust the goods you sell, that you believe in them, and so in turn, shoppers trust you.
Embedded Product Videos Get Clicks
If you embed a video directly onto your page, its view rate can rise to as high as 35%. Research shows shoppers are more likely (sometimes over 100% more likely) to buy a product after watching a video. Looking to boost sales? Embed your product videos directly on your product pages “above the fold”.
Attributing Product Videos to Sales
As we mentioned earlier Treepodia attributes purchases to the specific version of product video the consumer watched, giving you complete clarity regarding which videos are generating sales. With this information, you can iteratively choose which videos to promote and which to improve, repurpose, or rebuild.
Treepodia’s embeddable player offers an “Add to Cart” button right in the player itself. It allows your viewers to make a purchase at any moment. This is another feature that enables you to attribute a sale to a specific video.
If you’re passionate about what you do and what you sell, start creating product videos and watch your conversion rates improve, all through your sales funnel. Ditch the doubt and start making product videos to increase your sales!
In e-commerce marketing, as everywhere else, there’s always room for improvement. As obvious as this may seem, many marketers seem to have a blind spot when applying this principle to their product videos. It’s as though the effort of producing the initial video content is so great that once it’s done they simply can’t face the thought of going back and improving on it . Of course this behavior pattern makes little impression on Google’s ever-changing algorithm, not to mention the fact that no company operates in a vacuum, and although you might be resting on your video laurels, you can bet your last dollar that your competitors will continue to keep looking for ways stay ahead of the game.
Are Your Product Videos Search Friendly?
Google has a difficulty analyzing what the actual content of your video is about. You can help it along by adding some textual content to your product video pages. A title, short description and tags go a long way towards enabling correct indexing of your product videos. If you’ve not created and submitted a video site map you’re leaving money on the table.
Assuming you run a blog consider adopting the practice of embedding your product videos in your posts. Blog posts featuring product videos give you and your audience the opportunity to get creative both in terms of how the videos/products are introduced and in terms of the interaction your audience can have with them.
Your blog is also the perfect setting for a wider range of video content – Useful how-tos, unboxing videos, humorous skits relating to your industry, and review interviews are all video content to consider for your blog.
Engage Your Visitors
Not caring about the content you put out there is the biggest mistake you can make. Fifty-word posts and dull poorly produced images and video will get you nowhere.
Content must be INTERESTING. Put yourself in your visitors’ shoes. Would you find your videos helpful or annoying? Are they useful, educational, inspirational, or solely promotional. Is there quality such that you feel comfortable displaying them? If your videos bore you, they’ll be sure to bore your website’s audience too.
No less important than the initial interest you’re able to create is how you capitalize on it and request an interaction from your audience. Obviously the best case scenario is to be able to generate a sale, but there are other interactions that can generate value for your business. Getting people to share your content is free advertising. Soliciting reviews and feedback will give you access to market data that would be costly to source otherwise.
Re-purpose Your Ecommerce Video Content
Any quality content you create will require investment. It stands to reason that you’ll want to make the most of that investment. Any quality material you’ve crafted can and should be syndicated via as many relevant channels as possible – blog posts, newsletters, Facebook page and Twitter feed, etc. etc. etc. Video can be further syndicated via the multitude of video platforms out there. The obvious target is of course Youtube, but newer platforms like Instagram, Pinterest, and Vine are all interesting opportunities, and have an advantage insofar as being associated with fairly well defined audiences.
To summarize when your content is already there, you don’t need to constantly wrack your brain trying to develop new ideas. It’s a better investment of your time to tweak and use / re-use material you’ve already invested in.
Successful e-commerce marketing is all about creating engaging content. Cost effective e-commerce marketing is about finding creative ways to syndicate and re-purpose it.