engage-with-users

 

With dynamic remarketing, you could see your ads receive 5 times the conversions

When users visit your site, they may spend plenty of time looking at goods and services but never actually end up purchasing anything. With dynamic remarketing, you’ll be able to remind users of content they’ve viewed by using ads tailored to their previous engagements. It’s a great tool that can see click-through and conversion rates go through the roof.

Let’s look at an example of just how powerful it can be:

In 2014, Brazilian online travel agency, Hotel Urbano, saw a “38% higher return on ad spend for remarketing versus before it was implemented, driving 415% more revenue with only a 304% larger investment.” Their aggressive approach to digital marketing really paid off with the use of dynamic marketing. They captured users who looked at hotels yet never booked, then later converted them through specified ads reminding them about their dream holidays.

The ability to recapture and re-engage users has proven to be a major success with online retailers. So how can you make use of dynamic remarketing?

 

Make the Most of it With or Without Video

Video ads are a great way to capture your audiences’ attention and experts are predicting video ads are set to dominate 2016, particularly so on mobile platforms. Marketing Land recently reported that video ads are 5 times more engaging than standard banner ads on mobiles, a strong indicator that dynamic remarketing with video ads could prove to be very successful.

With dynamic remarketing, you can have videos generated to advertise goods and services with engaging video content based upon what users last viewed or added to their shopping carts. With videos, you can bring the products to life, from paradise holiday cruises to the latest power tools—users can watch what they searched for in action.

Imagine the possibilities of dynamic remarketing with video ads on YouTube. Tailored ads can reach millions of eyes across YouTube and its partner sites, re-engaging users with content that’s directly targeted at their browsing history.

Here’s how it can do wonders for you:

  • Broader Scope: All those eyes can be focused solely on your product, giving you a much wider audience for your remarketing list
  • Efficient Pricing: The potential is there to meet your target ROI much more rapidly, with more clicks and more conversions

Even without video ads, dynamic remarketing is changing the way you can engage users. A few simple examples are:

  • Use dynamic retargeting to remind users what they looked at, and let them know when there’s an offer on what they last viewed
  • Use dynamic retargeting to showcase users with newer, better products through offers that are similar to what they’re looking for.
  • Use dynamic retargeting to pitch add-on products that extend functionality and use of products they’ve already purchased from you.

The possibilities are truly limitless, and we’ll be happy to discuss with you methodologies that best match your particular need. Dynamic Remarketing provides so much proven potential for value. Isn’t it time you jumped on board?

 

To learn more about Treepodia’s personalized video strategies for your business, click here.

Posted by Paramin On January - 27 - 2016 Methodology Promoted Trends

2016 Video Marketing Trends to Watch

The online world is flooded with content, which creates a critical need for videos that will engage and capture your target audience. In looking ahead at video marketing trends, the experts have produced some interesting data and predictions.

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Posted by Paramin On January - 4 - 2016 Analytics and Metrics Promoted Trends

Email campaigns have been around forever, and the fact that personalization is key to marketing success has been studied extensively. Consumers are saturated with the task of building a following of happy, link-clicking, repeat customers, so you really need to roll out the red carpet by providing experiences they’ve never had before.

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Posted by mike On November - 20 - 2015 Promoted Services and Offerings Video SEO

So you’re going to YouTube to watch the latest cute kitten video. You’ll have to watch an ad first, but you don’t mind; you know this is the price of kitten video fun.

But what is this? An ad for Axe body spray? YouTube thinks I’m a 19-year-old frat boy?

At Treepodia, we already know how to show the right ads to the right audience.

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Posted by mike On September - 18 - 2015 Methodology Promoted Services and Offerings

Have you noticed that checking email can be quite mundane? Unless people see something that makes them come alive they will just keep on working in a robotic state. Video emails will not only awaken your clients, but they will see your videos as relevant, leading to increased product engagement.

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Posted by mike On August - 19 - 2015 Methodology Promoted

If you’ve been following this blog over the past 2-3 years you’re well aware we’ve been talking about the convergence of mobile and video as the web’s future for quite some time now. Turns out we’re not the only ones who see things that way. The two largest players in online engagement today are YouTube and Facebook, and though each has its own approach, they’re both focused primarily on this paradigm.

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Posted by mike On July - 21 - 2015 Promoted Social Media Trends

Last week, we showed you how product videos are effective as marketing tools because they cement bonds with the consumer.

But videos are just one branch of a personalized multichannel marketing campaign. To be a real pro, you need to reach out across media.

“Customers engage with brands across many online and offline channels today, making it challenging for marketers to get a complete picture of the customer journey,” said Stephan Dietrich, vice president of Adobe Campaign, a newly launched cross-channel campaign management platform.

Things you must do

Determine your audience. Do your research. Figure out who your buyers are, their personalities and preferences. Here are some profiles that IBM created of potential customers.

Track and analyze your audience data. Get to know their online profiles and behaviors. Entrepreneur Gideon Kimbrell says his company maintains almost a gigabyte of data on every user.

“The more intimately a company knows its customers, the more it can customize

their experiences and become indispensable to them.”

– Gideon Kimbrell, Entrepreneur

Reach out on social media. American Express, for example, has partnered with retailers in real-time marketing promotions on social media by mining a customer’s location and credit card activity.

Getting Personal with Multichannel Marketing

Getting Personal with Multichannel Marketing

What Treepodia can do

Treepodia can utilize data collected over time on an e-commerce website to tailor a personalized video for each viewer. Check out our personalized online poker video.

Our videos can also show items that were dropped at checkout or that complement previous purchases. For example, people who bought a beach ball are shown a bucket.

Personalized multichannel marketing is dynamic and complex. But the payoffs are real, and it’s important to get started with your campaign before you fall too far behind. Research shows that companies that actively market over multiple channels more effectively utilize their assets.

Click here to see how Treepodia can help you with personalized video marketing.

Posted by Paramin On May - 12 - 2015 Methodology Promoted

It’s long been known that product videos are highly effective marketing tools. A new crop of statistics shows just how valuable they are.

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Posted by Ploen Sukarat On April - 29 - 2015 Methodology Promoted

With over a billion users and more than 300 hours of video uploaded every minute Youtube still reigns supreme in the kingdom of online video. From the perspective of online retailers one of the most  interesting youtube phenomenons is product related user and brand generated content. It’s a simple reality that regardless of what you’re selling the odds are there are already youtube videos out there that relate to your product, and some of those might actually be excellent marketing pieces that could be very valuable at helping you drive sales. If you’ve ever tried locating them though you probably realized very quickly what a massive challenge it is to locate these needles in the Youtube haystack.


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Posted by mike On April - 19 - 2015 Promoted Services and Offerings

What is it?

Clickable videos with embedded linked buttons are a cool new feature now included as a default for Treepodia’s new premier templates. After running through the product ad, viewers have the choice to:

  • Immediately purchase the product they saw
  • See similar products liked by others
  • See the best-sellers offered on the website

Whatever the vendor wishes to promote can be tied to these action buttons.

clickable-video

What it does …

In a nutshell this experience makes it easier for consumers to shop. If they like the product, they click directly on the video itself and are redirected to the shopping cart.

See it in action here.

The feature adds value to vendor’s videos by making them interactive and transforming them into direct sales channels. This might just be the fastest route from product presentation to checkout.

How to use it…

After creating your video and enabling the feature you’ll be offered to add the following buttons:

  • Add to Cart
  • Category Bestseller

After the first month of run-time, enough data will be aggregated by Treepodia’s algorithms to present the best cross-sell options for purchase.

Advantage

Viewers who’re “just looking” are now exposed to a new, powerful and configurable call to action that can trigger deeper engagement and perhaps a purchase down the line. Less effort for the browser, with a heightened sense of urgency for the customers – This is call-to-action at its finest.

 

Posted by Jazmin dela Cruz On February - 23 - 2015 Promoted Services and Offerings

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