how-video-boost-your-seo

If you try to imagine how many search items your clients and potential clients pop into Google on a daily basis, or even on a weekly basis, you would find the number to be astoundingly high. This makes the SEO race to the top a critical one, one which can easily be achieved through the power of video.

Video accounted for 64% of all Internet traffic in 2014, according to Cisco’s 2014 Visual Networking Index, and is set for further growth in the next few years. It will account for 80% of all Internet traffic by 2019, as forecasted by Cisco.
Since video is becoming an increasingly important SEO tool, both large and small brands risk underestimating the power of video both in reaching audiences, and in providing a serious impact on SEO.

 

Here’s how video can boost your SEO:

Quality Content

Having quality embedded video on a web page increased the probability by 53X that it will appear on the first page of Google’s search results, according to 2009 research from Forrester.

Click-Through

Search results that contain video have a nearly 41% better click-through rate than plain text pages, according to an aimClear study. Google factors in click-through rates when placing and ranking pages with video content. Up to 70% of first page results contain video content.

Bounce Rates

High bounce rates are equated with low quality content and can negatively affect rankings. An embedded home page video on a retails can engage visitors by approximately two extra minutes, according to comScore, therefore decreasing the bounce rate.

Inbound Links

Sharing video creates new inbound links to your website, which increases the perceived value of content by Google. Video will nearly triple the number of domains linking to your content, according to Moz’s Casey Henry.

 

YouTube

Video content allows you to harness the power of YouTube, which is the second biggest search engine on the Internet.
YouTube content allows you to capitalize on YouTube searches and tap into the over 1 billion users that watch hundreds of millions of hours of video daily, which is nearly one-third of all Internet traffic.
Since YouTube is a Google-owned company, video content featured on YouTube is optimized for Google searches.

 

Get Started!

With services such as Treepodia, video is becoming more affordable and easier to produce, and should be an important component of all marketing strategies, for small companies and large corporations.

 

Posted by Paramin On March - 28 - 2016 Methodology Promoted Video SEO

videos-in-search-results

We mentioned in a post at the start of 2016 that embedded videos in search options may be the next big thing this year – let’s see why

It’s being touted as Google’s next big step in the evolution of search advertising, which started as text and links, and now features images. Is video then, the next sensible progression?

We’ve discussed Facebook’s big bet on video and the benefits of dynamic video retargeting, so it would make sense for Google to implement videos into searches – especially as it ties in so well with its other video ad developments.

 

Is Google Alone?

Apparently Google is not. As reported by Digiday, Yahoo is currently developing embedded videos in search and Bing already sells “Rich Ads”.

As John Cosley, Marketing Director in the Search Advertising Group at Microsoft mentions: “Rich Ads are truly effective because they allow advertisers to engage better with potential customers on the search engine results page, and offer a higher conversion rate.”

Or more simply put: imagine that the target audience no longer has to read through results, but instead they can watch related ads that are specifically what they’re after. It would seem highly likely that this method could boost conversion rates, particularly when bringing the potential of dynamic retargeting into the equation.

 

Will it Work?

While it may seem like a no-brainer, with social media sites such as Facebook and Twitter benefitting so much from video in-feeds, some insiders are being more cautious.

According to Jim Nail, a Forrester analyst, it’s largely dependant on how marketers wish to focus their attention on their own sites, as “every feed-based website is giving the content away right there, when consumers want it. Google’s doing the same thing bringing the content to the feed, and that’s video.”

If marketers do continue to embrace video ads, it would seem almost certain that videos embedded into Google search would have a profound effect.

 

Let us know what you think in the comments below!

 

Posted by Paramin On March - 28 - 2016 Methodology Promoted Video SEO

The limited attention span of online users has pretty much created an entire industry: video advertising. The hunger for video has forced advertisers to migrate from static ads to video and this of course has spilled over into retargeting.

Pre-Rolls vs Video Banners in Retargeting: What’s the Deal?

Pre-Rolls vs Video Banners in Retargeting: What’s the Deal?

Both stats and viewer feedback have shown that video retargeting is hugely successful in the way it impacts users on how they respond to video both in emotion and in action. According to a recent study which appears in a blog by Sinema Films, 81% of people who watched retargeted video ads said that video played a major role in their purchasing decisions. Since video is the best option for successful retargeting, it is important to understand what types and features are available in video retargeting.

 

Pre-Rolls or Video Banners?

Pre-Rolls and video banners are both effective, and in fact can complement ad campaigns when both are used, rather than compete, but it’s important to understand their differences, capabilities and best practices.

Pre-Rolls

Since pre-rolls have become so competitive in video advertising, companies always strive to meet or exceed industry standards — standards that are constantly evolving.
Pre-Rolls are great for advertisers and annoying for consumers— or are they? The secret is to create them strategically in order to increase sales and decrease the disruption factor.

Content

Producing great videos for pre-rolls is not just about the video quality. Content must be convincing and relevant enough that viewers will not be eager to skip your ad. Retargeting already implies some relevancy, but it’s all in how the content is written, incorporated and presented. The less generic, more personalized message will determine how users receive the message and choose to respond.

Storytelling

Storytelling is part of the content but deserves its own category. While content in general will determine the message you would like to convey, storytelling is what gives life to your content. Everyone likes to hear a good story and if you present an ad as an interesting story, viewers will become engrossed in the story, forgetting about the advertisement aspect.

Annotations/Info Cards

Annotations provide a layer of interaction that engages users and increases conversions. This strategic aspect of YouTube pre rolls is not new, but info cards, which launched last year, are considerably newer. As mobile phones became bigger and bigger (both in size and in popularity) the demand for video annotations, which are not compatible with mobile, became crucial. Google launched info cards as the mobile version of annotations.

Music / VO

Music is nice to include in videos, but a voice over must also be included in order to provide a more personal feel for the viewer, since it increases engagement, and engagement leads to more sales.

TrueView

TrueView in-Stream is the TrueView measurement that advertisers are concerned with for pre-rolls. Google has provided advertisers with a great deal: the ad is free if a user watches less than 30 seconds, as long as the entire video is longer than 30 seconds. Since the goal is to include all relevant information within the first five seconds of the video for increased conversions, this is a generous ad plan laid out by Google.

 

Video Banner Ads

Banners in the traditional sense are losing steam, yet ad blocking increased by 41%. This has paved the way for video banners to reinvent banner ads. Video banners are much more effective than static or animated banners because of their high engagement level and ability to attract attention from the standard banners that have become all too common.

Storytelling Advantage

Storytelling in banner ads has not even been on the radar until video banners came along. Static or animated banner ads are limited. All you need is a two-second powerful video to tell a good story. It has been proven that engagement leads to sales and that storytelling coupled with video is the strongest combination for success.

Effectiveness

Static Banner ads, or even animated ones, are proven to be ignored or blocked, so much so that banner blindness has become a thing prompting the need for numerous articles to be written on how to combat this phenomenon.

Tracking Video Ads

Video banner ads can be placed on any website. The option of placing video banner ads (both personalized and retargeted) in a variety of sites, increases exposure, brand recognition and sales. Viewers can see the video in just a couple of seconds and can choose to click on the ad to start the purchasing process, or visit the site without clicking (view-through). Video ads have a 4-7x higher CTR than standard banner ads and both clicks and view-through rates can be measured.

Music and V/O

Music and voiceovers are not required in just a two-second advertisement. Video banners tell a story in such a visual, powerful manner that the viewer will be engaged, entertained and convinced in those two short seconds. It is the movement of the video that really jumps off the page and attracts the user, and that is most powerful part on a web page.

Pre-Rolls and video banners can be used simultaneously in retargeting to expand the effects of campaigns, and to analyze which strategy works best for each client.

The key elements in both are video and that’s what works, because that’s what users expect.

——————–
Author: Janis Raisen

Posted by mike On March - 21 - 2016 Methodology Promoted

video-focused

 

With 74% of all Internet traffic predicted to be video by 2017, according to Syndacast, Facebook is increasingly concentrating on video for both its users and advertisers.

Thanks to high levels of Smartphone penetration and the wide availability of high speed Internet, social networks are being increasingly used for distributing video.

With video the current darling of content marketers, 2016 looks set to be the year when both large corporations and small players will widely adopt video.

Why is video becoming a big thing?

  • Easy to watch and understand – Video attracts audience’s attention and is quick to watch and absorb.
  • Trusted and valued by consumers – 96% of consumers find watching videos helpful when deciding what products to purchase online, while 58% find companies that make videos more trustworthy.
  • Share-able and viral – Videos can be very easily shared compared to other content and therefore reach an interested audience with little effort by the creator.
  • Beneficial for SEO – Video is also very beneficial for search results, with rich media being favoured in search engine algorithms.

Facebook’s focus on video

Just like Facebook’s embrace of photos was crucial to its early success, the company is now focused on growing organic video viewing and sharing, with the aim of making the social network a one-stop shop for news and entertainment, as well as communication.

Featured prominently and playing automatically within feeds, Facebook increased video views from an already impressive 4 billion to 8 billion views a day in just seven months, on par with YouTube.

In a mark of their continued focus on video for users, Facebook is reportedly testing a number of new video features, including: a video only feed stream, a suggested video interface with personalized recommendations, and picture in picture viewing to allow users to continue watching a video while browsing their news feed.

In a recent blog post, Facebook has announced that it is adjusting its Newsfeed algorithm to prioritize Facebook Live videos. Facebook revealed that users engage with Facebook Live recordings three times more than they do with normal videos. This update just goes to show how much Facebook takes video seriously as it continuously focuses on optimizing the format.

 

Video for marketers

Two years ago, the company began rolling out expanded video and reach and buying capabilities for marketers. Advertisers can now choose video views as an objective when creating a campaign and Facebook will automatically optimize ads to be shown to users who are most likely to view videos.

Facebook also introduced features that made it easier for video adverts to target and engage with viewers. Video ads can be re-targeted specifically at those users who have watched previous videos and can now include call-to-actions that invite viewers to learn more, or visit a specific page after viewing.

 

Introducing new tools

In February this year, Facebook announced a number of new products to help further support video as a medium for advertisers.

A new caption tool automatically ads captions to videos. The tool will help deal with the issue of video adverts not communicating their message properly without sound (estimated at 40% by Facebook’s director of ads product marketing, Graham Mudd).

Additionally, Facebook has also extended in 100% in-view option so that it is available globally. The option allows companies to only pay when an entire ad has gone through the news feed.

 

In conclusion

As viewers watch less traditional TV, watching, engaging and sharing video online looks set to increase further.

Video adverts on social networks, with their ability to cost effectively target consumers look set to grow significantly, a trend that Facebook is actively seeking to develop and promote.

Posted by Paramin On March - 9 - 2016 Promoted Video SEO

engage-with-users

 

With dynamic remarketing, you could see your ads receive 5 times the conversions

When users visit your site, they may spend plenty of time looking at goods and services but never actually end up purchasing anything. With dynamic remarketing, you’ll be able to remind users of content they’ve viewed by using ads tailored to their previous engagements. It’s a great tool that can see click-through and conversion rates go through the roof.

Let’s look at an example of just how powerful it can be:

In 2014, Brazilian online travel agency, Hotel Urbano, saw a “38% higher return on ad spend for remarketing versus before it was implemented, driving 415% more revenue with only a 304% larger investment.” Their aggressive approach to digital marketing really paid off with the use of dynamic marketing. They captured users who looked at hotels yet never booked, then later converted them through specified ads reminding them about their dream holidays.

The ability to recapture and re-engage users has proven to be a major success with online retailers. So how can you make use of dynamic remarketing?

 

Make the Most of it With or Without Video

Video ads are a great way to capture your audiences’ attention and experts are predicting video ads are set to dominate 2016, particularly so on mobile platforms. Marketing Land recently reported that video ads are 5 times more engaging than standard banner ads on mobiles, a strong indicator that dynamic remarketing with video ads could prove to be very successful.

With dynamic remarketing, you can have videos generated to advertise goods and services with engaging video content based upon what users last viewed or added to their shopping carts. With videos, you can bring the products to life, from paradise holiday cruises to the latest power tools—users can watch what they searched for in action.

Imagine the possibilities of dynamic remarketing with video ads on YouTube. Tailored ads can reach millions of eyes across YouTube and its partner sites, re-engaging users with content that’s directly targeted at their browsing history.

Here’s how it can do wonders for you:

  • Broader Scope: All those eyes can be focused solely on your product, giving you a much wider audience for your remarketing list
  • Efficient Pricing: The potential is there to meet your target ROI much more rapidly, with more clicks and more conversions

Even without video ads, dynamic remarketing is changing the way you can engage users. A few simple examples are:

  • Use dynamic retargeting to remind users what they looked at, and let them know when there’s an offer on what they last viewed
  • Use dynamic retargeting to showcase users with newer, better products through offers that are similar to what they’re looking for.
  • Use dynamic retargeting to pitch add-on products that extend functionality and use of products they’ve already purchased from you.

The possibilities are truly limitless, and we’ll be happy to discuss with you methodologies that best match your particular need. Dynamic Remarketing provides so much proven potential for value. Isn’t it time you jumped on board?

 

To learn more about Treepodia’s personalized video strategies for your business, click here.

Posted by Paramin On January - 27 - 2016 Methodology Promoted Trends

2016 Video Marketing Trends to Watch

The online world is flooded with content, which creates a critical need for videos that will engage and capture your target audience. In looking ahead at video marketing trends, the experts have produced some interesting data and predictions.

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Posted by Paramin On January - 4 - 2016 Analytics and Metrics Promoted Trends

Email campaigns have been around forever, and the fact that personalization is key to marketing success has been studied extensively. Consumers are saturated with the task of building a following of happy, link-clicking, repeat customers, so you really need to roll out the red carpet by providing experiences they’ve never had before.

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Posted by mike On November - 20 - 2015 Promoted Services and Offerings Video SEO

So you’re going to YouTube to watch the latest cute kitten video. You’ll have to watch an ad first, but you don’t mind; you know this is the price of kitten video fun.

But what is this? An ad for Axe body spray? YouTube thinks I’m a 19-year-old frat boy?

At Treepodia, we already know how to show the right ads to the right audience.

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Posted by mike On September - 18 - 2015 Methodology Promoted Services and Offerings

Have you noticed that checking email can be quite mundane? Unless people see something that makes them come alive they will just keep on working in a robotic state. Video emails will not only awaken your clients, but they will see your videos as relevant, leading to increased product engagement.

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Posted by mike On August - 19 - 2015 Methodology Promoted

If you’ve been following this blog over the past 2-3 years you’re well aware we’ve been talking about the convergence of mobile and video as the web’s future for quite some time now. Turns out we’re not the only ones who see things that way. The two largest players in online engagement today are YouTube and Facebook, and though each has its own approach, they’re both focused primarily on this paradigm.

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Posted by mike On July - 21 - 2015 Promoted Social Media Trends

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