Even Videos Can Be “Smart”
We live in a world of smartphones, smart gadgets, and the Internet of Things (IoT). We are immersed in a “smart” world at every turn, yet not everyone is familiar… Read more »
Category Archives: Return on Investment
Treepodia Launches Starter Package for Dynamic Video Remarketing
Raising the Bar on Dynamic Video Remarketing Dynamic Video Retargeting is the most effective way to retarget customers who have previously viewed your products. As one of the front-runners in… Read more »
Video Retargeting Outperforms Traditional Retargeting with Average Industry Increases of 74% in CTR and 49% in ROI [Infographic]
Stay on Target with Organizational Goals with Dynamic Video Retargeting Treepodia collated data from a year-long study comprising in-depth analysis and research on the effectiveness of dynamic video retargeting. The… Read more »
Local Video SEO – Attract Local Customers Automagically
Google Maps was always integrated with a search function. You can search street locations and intersections and you can also search for a particular store and find its address. You… Read more »
New Pinterest Features Mean More Video and Better Business
Recently our VP of Marketing, Dr. Melody King shared a great tip about how it’s now possible to upload your product video content on Pinterest – Great news for those of us keeping up… Read more »
eBay, Adwords and the Guarantee of ROI
Recently the ecommerce community has been buzzing about the study eBay released regarding the ROI, or lack-of, that they’re seeing from their Adwords spend. Lies, Damn Lies and Statistics … Read more »
ToolKing.com Boosts Conversions Up to 60% using Treepodia Ecommerce Video Platform
Introduction Tool King started originally in 1978 as a small retail store in Denver-Colorado, selling hammers and power tools to craftsmen and hobbyists, today Toolking.com is an internationally acclaimed online tool resource, and… Read more »
Video SEO Case Study – Dollardays see 74% Conversion Rate increase with Treepodia Dynamic Video Sitemap
Introduction With a huge inventory of over 135,000 individual products, ranging from decorative items to clothing to personal care products, greeting cards and more, DollarDays is the leading online wholesaler helping smaller businesses compete… Read more »
Ecommerce Video Return-On-Investment Case Study: TruffleShuffle
Having sold over 1 million T-shirts since it first came into existence in 2004, one might think that funky retro T-shirt online retailer TruffleShuffle needs no help. But the company… Read more »
Ecommerce Video Return-On-Investment Case Study: Silver Shake Jewelry
In Q4 of 2010, SilverShake.com saw an incredible 108 percent increase in conversion rates for products with Treepodia video – welcome to another of our series of ecommerce case studies. This… Read more »