Category Archives: Return on Investment

Posts regarding ways to increase ROI by using product videos

Are your product pages missing the point?

Brands that use video are taking the lead

There are many resources online filled with statistics that prove how video increases click-through rates, conversion rates, and ROI. When each aspect of video analytics is broken down, and every… Read more »

2019 video trends: Video just keeps growing

Each year technology becomes more sophisticated, the internet strengthens its capabilities to allow more and more traffic, and video takes over more space online. People scroll and scroll from one… Read more »

Even Videos Can Be “Smart”

We live in a world of smartphones, smart gadgets, and the Internet of Things (IoT). We are immersed in a “smart” world at every turn, yet not everyone is familiar… Read more »

Video Retargeting Outperforms Traditional Retargeting with Average Industry Increases of 74% in CTR and 49% in ROI [Infographic]

Stay on Target with Organizational Goals with Dynamic Video Retargeting Treepodia collated data from a year-long study comprising in-depth analysis and research on the effectiveness of dynamic video retargeting. The… Read more »

Video SEO Case Study – Dollardays see 74% Conversion Rate increase with Treepodia Dynamic Video Sitemap

Introduction With a huge inventory of over 135,000 individual products, ranging from decorative items to clothing to personal care products, greeting cards and more, DollarDays is the leading online wholesaler helping smaller businesses compete… Read more »