The Year of Digital Video Advertising — 2017
This year, 2017, is almost over and looking back, it has been THE year of digital video advertising. Why? Many factors such as personalization, big data and social media growth… Read more »
Category Archives: Trends
Marry the Brilliance of Influence Marketing and Video for Success
Since before the age of computers companies have always searched for reputable third parties to vouch for them, put in a good word or brag on their behalf—on a one-by-one… Read more »
Online Video Ads and the Customer Funnel
Can Online Video Ads “Grease the Wheels” of the Sales Funnel? The sales funnel, otherwise known as the sales process, refers to the series of steps that customers take during… Read more »
Millenials: Marketing for Short Attention Spans
The average human attention span shrunk to 8.25 seconds in 2015 and is now shorter than a goldfish, according to research by Microsoft. It’s no surprise people get distracted easily… Read more »
Dynamic Remarketing – Engage with Users on a Personal Level
With dynamic remarketing, you could see your ads receive 5 times the conversions When users visit your site, they may spend plenty of time looking at goods and services… Read more »
2016 Video Marketing Trends
2016 Video Marketing Trends to Watch The online world is flooded with content, which creates a critical need for videos that will engage and capture your target audience. In looking… Read more »
Facebook and Youtube Are Facing Off For Your Video Ad Budget!
If you’ve been following this blog over the past 2-3 years you’re well aware we’ve been talking about the convergence of mobile and video as the web’s future for quite… Read more »
5 Video Marketing Resolutions for 2015
A new year marks a new beginning. It’s a chance to make good on all your resolutions, and not just the resolution to exercise, call your parents more often, and… Read more »
Cultivating Customer Loyalty? Send Personalized Video Emails That Stand Out From the Crowd
You’ve got one before. You probably got one today. A canned form letter in your inbox. A “special” product offer addressed to Customer X and signed “Yours Truly.” What… Read more »
What Everyone Should Know About User-Generated Videos
A couple of weeks ago, if you had logged on to Facebook, your news feed would have been inundated with videos of friends and family members getting doused with chilly… Read more »