Why Video is Crucial for the Entire Marketing Journey ?
Marketers live and breathe the three stages of a customer lifecycle. This is mainly because the end goal of retention cannot be achieved if the first two stages fail. One… Read more »
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Mind-boggling Facts About Video
Video has become much more than just a tool, or a strategy. The concept has become so integral to our lives that there are so many fun facts about the… Read more »
Video Retargeting Campaign Saves $7 Million in a Year
Research & Analysis Confirms 49% ROI Increase & 74% CTR Increase Foreword: Results of Study Dynamic video remarketing has proven to be an effective way of increasing return on investment… Read more »
2017 Video Marketing Predictions
Effective Ways to Boost Retention, Conversion and Profitability: Video Marketing of the Future. Companies looking to boost their retention, conversion and profitability are increasingly turning to video remarketing. Building strong… Read more »
Why is Facebook Video Remarketing So Effective?
Video Ads Are Increasingly Popular on Facebook and Here’s Why! As the world’s #1 social media platform, Facebook stands head and shoulders above the competition. According to Facebook’s official company… Read more »
Get on the Bandwagon with Brand-Based Marketing Strategies
Why Does Brand Awareness Really Matter? A brand is something that is identified as unique to your company or business. In the e-commerce world, your brand is typically showcased via… Read more »
Why Do Personalized Videos Resonate with Customers?
What are personalized videos? Personalized marketing videos are the most engaging, immersive and converting multimedia tools available to marketers today. On the Internet, there are a handful of ways that… Read more »
Using Video to Enhance Dynamic Remarketing
What is Dynamic Video Retargeting All about? There’s a new sheriff in town in the world of online marketing campaigns and his campaign slogan is dynamic video retargeting. Over time,… Read more »
How video can effectively soften shoppers’ objection and quell the ‘hard sell’ nature of banners
How Video is Transforming the Way Shoppers React to Advertising Material A debate about the best advertising approach has been raging since time immemorial. The differences between a hard-sell strategy… Read more »
The Psychology Behind Personalization
Why do we care about personalized content ? As individuals, it is human nature to expect that our needs will be met by those we interact with. In this vein,… Read more »