Santa's into product videos too...

It’s been nearly half a year since we last featured some Treepodia product video implementations, and that means it’s high time for another (Fourth!)  installation of E-Commerce

“Product Videos on the Wild Wild Web“

Seeing as such a long time has past since the last showcase post I’ve had a lot of installations to choose from. In order to keep things simple and fair I decided that since the holiday season is upon us, I’d simply feature three shops that might just be carrying the gifts you’re seeking for your near and dear ones.

LinenChest.com

Linen Chest - pop up video player integration is great for showing multiple videos on any given URL

Linen Chest was started some 40 years ago by Sylvia Leibner, then a young Quebec mother of 5 boys who was unhappy with the home decoration products available to her and decided to do something about it. Linenchest.com has grown into a company with 20 shops, and over 500 employees. In 1991 founder Mrs. Leibner was honored with a Canadian “Company of the Year Award“.

Integration

Linen Chest has our player set as a launch-able overlay panel allowing them to easily offer more than one video on the page.

SeattleSunglass.com

Treepodia's platform uses existing page content to create video captions

SeattleSunglass.com is the internet presence of brick-and-mortar sunglass shop Seattle Sunglass Co. in the heart of downtown Seattle.

Integration

SeattleSunglass implemented Treepodia product videos as an interchangeable tab that displays either an image or a video for any product, according to browser’s choice

ElectronicExpress.com

When product pages are dry and technical...

Founded in 1983 Electronic Express is a retail chain stocking over two thousand catalog items at their 16 locations near and in Nashville, Tennessee. Electronicexpress.com stands for quality brand electronics at exceptionally low prices, and as such has to constantly think about how to make marketing more cost effective in order to enable greater savings to its customers. As with many similar budget retailers in our client portfolio – automated video was a natural fit…

...Videos are an opportunity to spice-up things up a little!

Thanks for Trusting Us!

I’d like to say THANKS! to all the companies listed above, and to wish them and everyone else that joined us this year:

HAVE A FANTASTIC 2010!

Boojee Beads

Founded by Lisa Harrington, a pediatric nurse from Cincinnati, BoojeeBeads is one of the rare 4% of women owned businesses to achieve over $1,000,000 in sales.

It’s no surprise that Bonitas International (the company behind Boojee) have elected to use our ecommerce video platform on the BoojeeBead website, after all as early as 2008 their tradition of innovation brought them all the way to the finals of the “Stevie Awards for Women in Business” as “Most Innovative Company of the Year”

As far as product video delivery is concerned, by choosing to implement an overlay player enables BooJee to deliver video for every product without interfering with their existing product page’s design layout:

Overlay product video player - all the benefits of video without requiring a redesign for the site

Barker And Stonehouse

For over 60 years Barker and Stonehouse have been providing their clients with high quality furniture. Being a company with traditions didn’t stop them for jumping on the web wagon relatively early on. They’ve been selling furniture online since the year 2000, giving them a good perspective for judging which online sales tactics and presentation methods are actually beneficial to sales.

They’ve always made a big effort to give online customers as close an experience as possible to visiting one of their brick-and-mortar locations, so choosing to deploy Treepodia’s ecommerce video platform was an easy choice for them:

Barker and Stonehouse chose to customize the launch button of their overlay ecommerce video player

Summit Camping Gear

Going camping with friends or family?

Be sure you check out Summit Camping Gear’s amazing online camping gear store first. Summit stock everything from cabin sized family tents to sleeping bags for your toddler’s dolly, and everything in between!

Summit, who I’ll admit served as the inspiration for this post, chose to embed our Video player directly in their product pages:

Embed ecommerce videos directly into your existing product pages

Thanks For Choosing Us

Before signing off I’d like to extend a warm welcome to these newest members in the Treepodia family and say

THANK YOU for trusting us with your business

A/B testing - Which option is better?

In my last post I talked about A/B testing ecommerce video performance, and why we’ve opted to automate this process for clients using our platform. The truth is that the only way anyone can truly expect to improve their site’s performance is via a meticulously implemented optimization program, based on consistent execution of A/B testing, for all the variables one can tweak on one’s site.

A/B testing is extra work

The problem with A/B testing is that it requires you to make an extra effort – you need to have two versions (at least) for the site element (text, design, image, button,video, etc.) you want to optimize, and you need to have an effective framework for planning, implementing, and analyzing your test results.

Sadly this additional effort is enough to make the majority of ecommerce site operators decide to give up on the entire exercise.

Is it worth it? You tell us!

Since site owners & designers tend to be protective of their current efforts, and are often less than receptive to the idea they might be able to improve on them, we decided to setup an experiment to enable people to test their intuitions and compare them against verifiable data.
If your up for the challenge take a look at the following nearly identical Biotone body crème videos and try to estimate what effect, if at all, the voice-over had on their sales conversion rates:

So are you ready to make a guess?

If you guessed the voice-over increased conversion rates by 50% (from 3% to 4.5%) you’re spot on.

The problem is that when we conducted a survey, to see whether people’s intuitions were able to predict this result, we discovered the vast majority of those surveyed came nowhere close to guessing the right answer. This isn’t really very surprising, considering that answering the question with any type of credence would require one to be an ecommerce expert with a fair deal of experience in video marketing and the effects of voice overs on conversion rates – not exactly common experience…

Lets Try Again Shall We?

The following two videos are both for the same vendor – an online retailer that specializes in providing golfing goods online. The first video is a production grade video ordered from a professional studio. The second video was created automatically via Treepodia’s automated video solution. All you have to do is guess which video provided a higher conversion rate:

Ready to make your guess?

If you guessed the automated video out-preformed the man-made one by nearly 300% you’re correct. You’re also unique. Not one of our survey respondents guessed the answer to this question correctly. This is precisely what makes A/B testing such a powerful tool:

A/B Testing Provides Answers You Can’t Get Any Other Way

Without A/B testing it’s simply impossible to isolate which elements of a page provide better performance and by how much. Occasionally the results of this type of testing will prove insights that are the exact opposite of what your own gut instinct tells you, but that still doesn’t change the fact that the result you got is based on cold hard data, and is PRECISE & ACTIONABLE.

Are You Doing the Best You Can?

If you’re not implementing A/B testing on your site now you’ll never figure out what exact elements of your site are providing you with the highest value in terms of CVR. You may be doing well for yourself but you have no idea what you might be missing.

We’re Doing the Best We Can For You

In order to guarantee that your Treepodia Smart Video platform is giving you the best bang for your buck we’ve integrated and automated A/B testing platform directly into your system. So, although you might not be aware of it, you can rest assured that your Treepodia Product Videos are constantly being tested for performance with top performers replacing less optimal videos constantly. This is one of the reasons our clients consistently report CVR increases of +35% and above since implementing our system on their ecommerce sites.

2010 set to continue the trend

Although we’ve only just begun 2010, it seems the trend promises to continue this year as well.
One of the great ways to receive validation on the merits of a product or service is to sign an exclusive distribution deal with a true market leader. Recently that’s just what we’ve experienced when we reached a mutual decision to work with veteran ebusiness solution provider RealCommerce as our exclusive distributor in Israel.

RealCommerce - Israel's leading web and mobile technology integrator

Who are RealCommerce?

Founded over a decade ago, RealCommerce is a web and mobile technology integrator specializing in content management and e-commerce solutions for the media, cellular, insurance, travel and banking industry. They’re the company behind some of Israel’s most successful websites and have been a defining force in shaping the online landscape in the country, working with most of its best known online brands.

Why we’re excited

From our perspective, this is a great deal as RealCommerce is a true powerhouse in the realm of web and mobile technology with a proven track-record for working with some of the biggest and most successful companies in Israel, including ynet – Israel’s largest news portal, Bank Leumi – Israel’s largest bank, and Daka90 – Israel’s prime travel portal.

Why RealCommerce chose us

From RealCommerce’s perspective we represent a proven opportunity to add an important component to their range. With Treepodia as a partner RealCommerce have seriously ramped up their capabilities for online video production and streaming as well as made an important addition to their ecommerce offering.

Nothing beats a symbiotic relationship and this is certain to be a big step forward for the both of us. We will be working on a number of exciting projects together that will further advance the ecommerce space. So stay tuned, further details to be revealed soon.

Are you our next partner?

We’re always on the lookout for value-added, mutually beneficial partnerships. If you are active in the realm of ebusiness solutions and interested in hearing more about the opportunities the Treepodia smart video platform can offer your clients, please contact us.