No... Not really... As we’ve repeatedly stressed here in the past the only way to build a sound, stable, and successful ecommerce business is through a continuous process of improvement based on meticulous, rigorous, and repeated A/B testing. Simply put, you need to adhere to these principles as if your livelihood depended on it (Wait a sec…, it DOES depend on it!): Always test your intuitions Never take anything for granted Test religiously Here at Treepodia we live by our ability... Read→
Recently we began working with Proctor and Gamble to help drive up the engagement, conversions and sales, on their Olay brand ecommerce site. I figure this is a great opportunity to revisit a topic that we haven’t really talked about in a while: How do we create automated product videos anyway? Our product video platform generates individual product videos by automatically pulling existing product descriptions, attributes, images, etc. from an ecommerce website’s catalog data feed , and using... Read→
Treepodia enhanced products on Israeli Daily Deals site Cliqa Earlier this week our ecommerce video platform went live on Israeli daily deals site “Cliqa“. In the press release our CEO, Tal Rubencyzk, gave the following statement “Treepodia is glad to combine its technology for the first time within the daily deal industry. We are sure that the collaboration between Treepodia and Cliqa will give it’s users a joyful and unique experience.” The excitement beyond the niceties This... Read→
Marc Joseph and Kevin Ryan - Dollardays.com This week it’s my great pleasure to post an interview we ran with Marc Joseph, founder and president of Dollardays.com, and Kevin Ryan, their vice president and general merchandise manager. 1. It would be great if you could share some details about your company’s history, goals and values DollarDays is celebrating its 10th. Anniversary this year. It was started back in 2001 because we felt the Internet leveled the playing field and was going... Read→
Today I’m happy to announce that starting with Prestashop’s v1.4 Treepodia’s ecommerce video addon is included in the Prestashop download package. To celebrate our inclusion in the Prestashop package, and for a limited time only, we’re offering you a 30 day trial to use this addon for FREE. No commitments, no fees – simply install the video module, register with us, choose your video templates, and sit back and relax while your online shop catalog is automatically enriched... Read→
Treepodia clients are Ecommerce Video Happy Campers Over the past two weeks I’ve spent more time than I usually do following up and commenting on posts relating to the state of ecommerce video. Encouragingly it’s becoming increasingly easy to find quality insights and perspectives relating to this space, not to mention the fact that occasionally you run into something really hilarious. This post is nothing like that Sorry… You won’t find any deep analysis of industry trends... Read→
Welcome to the third installation of E-Commerce Videos in the Wild, dedicated to showcasing some of Treepodia’s client implementations. This month, a long list of clients have chosen Treepodia to power their online video content for their retail sites. We’d like to show you five of our newest clients here, and demonstrate how they’ve started implementing Treepodia’s videos. LivEcoFriendly.com This small business is dedicated to encouraging individuals to “go green”, and begin living more... Read→
TruffleShuffle.co.uk has done extremely well by incorporating Treepodia's video ecommerce platform Having sold over 1 million T-shirts since it first came into existence in 2004, one might think that funky retro T-shirt online retailer TruffleShuffle needs no help. But the company has found a way to increase its revenue per visit, while also significantly increasing its check-out conversion rates, using Treepodia’s online video platform. Let’s check it out in our newest installment... Read→
Ecommerce Video does amazing things for jewelry In Q4 of 2010, SilverShake.com saw an incredible 108 percent increase in conversion rates for products with Treepodia video – welcome to another of our series of ecommerce case studies. This time we’re looking into the results of online jewelry website, www.SilverShake.com, having implemented online video with Treepodia in May 2010. Introducing SilverShake.com SilverShake.com is an online sterling silver gemstone jewelry store, which... Read→
Juan Martiez recently published a cool post about Paintball-Online.com on Direct Marketing News. Paintball-Online is an e-commerce site that sells + 5,000 types of paintball related items. Apparently Paintball is big business… “…Staying ahead is a tough job!” Product Videos - Your way to say ahead? In order to maintain their status as the cyberspace leaders of their industry the company is always under pressure to find new and innovative ways to market their products and therefore... Read→
