Dr. Melody King - Our VP for Sales & Marketing On March 5th, our very own VP of Sales and Marketing, Dr. Melody King was interviewed on Webside Chats. Webside Chats, in case you aren’t familiar with the site, is produced by Jack Humphrey: “who’s sole purpose is to track down the leading experts in internet marketing, blogging, SEO, and branding and pump them for insider information for the benefit of new to advanced marketers”. Although of course we have a particularly soft spot for... Read→
One of the interesting facts regarding the evolution of human cognition is that, as a society, our attention span is dwindling. Attention spans have shrunk by over 50% in the past decade According to a Lloyds research tracing the causes of home accidents, attention spans have shrunk from 12 minutes in 1998 , to around 5 minutes in 2008. The Lloyds research states that when asked respondents blamed ‘stress’ (18 percent) and ‘decision overload’ (17 per cent) as the main reasons... Read→
Who pushes play is not as simple a question as it may seem. And we’re not talking “Who”, as in which type of person, but rather in the most basic sense – Are you bugging my eye? Auto-play video - not my favorite... Is the video played automatically by the site or does it require a click from you? In other words, which way to play: Auto-Play Vs. Click-To-Play? Auto-play, of course, is when a video starts to play automatically as soon as you land on a webpage with video. Click-to-play,... Read→
Once upon a time in the 50s, when TV was in its infancy and advertising was a slide at the beginning of the show, a show was aired called “Father Knows Best“. Although the show achieved icon status, and is rumored to be undergoing a Hollywood adaptation these days, we all know that it’s in fact it’s Moms who know best… Moms – the Online Product Super Sleuths With the economy being what it is, and increasing amounts of product information coming online daily, moms... Read→
For some time now our development team has been hard at work on perfecting a system that enables etailers to capitalize on the advantages presented by mass distribution of videos to dedicated video sites. Earlier this week we finally launched our new Video Distributor service which we feel makes an important addition to our offering of low effort, high return, automated ecommerce video solutions. What is it? Video Distributor is an automated, scalable and inexpensive service for ecommerce vendors... Read→
Words That Make Money* The great thing about videos, as we’re always saying, is that they give customers an opportunity to see any given product in action, from multiple angles. Choosing the words in your video is important as well But videos are more than mere images in motion. There is also a copy side to them. Whether spoken via narration or appearing as actual type text in some sort of subtitle format, when creating quality videos, the words you choose are as important as the pictures you’re... Read→
Would you trust this person? One of my rules of thumb in dealing with people is never trust someone who says “trust me.” No one trust-worthy I know ever uses this turn of phrase and I’ve heard it uttered by highly untrustworthy individuals far too often. It’s like the mating call of the sleazy salesperson. What do I trust? I believe actions speak louder than words. If you’re trust-worthy, I’ll figure it out for myself as your actions (or lack thereof) will sooner or later... Read→
The silver lining of our recent bad weather? Great online sales! The numbers are officially in. According to marketing research giant comScore the 2009 Christmas season 2009 (i.e. November and December) was, despite the economy, a success for online retailers in the US. The $29.1 billion generated in sales marks a 4% growth from the previous year, exceeded analysts expectations, and helped salvage what was otherwise a sluggish year for retail. $913,000,000 In 1 Day To further increase optimism (and... Read→
The first rule of Video is you don't talk about Video! JUST PRODUCE IT! Now that I’ve paraphrased both Fight Club and Nike I guess it’s time to explain: The point I’m going to make in this post is that instead of procrastinating and postponing producing your first video, why not commit to: Make your first video today! Don’t spend a ton of cash on production. You can create decent quality videos by stitching together a few photos and adding in music and narration. There’s... Read→
During 2009 we had tons of exciting developments taking place at Treepodia on a regular basis. It seemed that not a month went by without new customers joining us, existing clients reporting great bottom-line results and our development team making new technological breakthroughs – some of which we’ve written about and other that were praised by industry thought leaders. 2010 set to continue the trend Although we’ve only just begun 2010, it seems the trend promises to continue this... Read→
