Online Video Ads and the Customer Funnel
Can Online Video Ads “Grease the Wheels” of the Sales Funnel? The sales funnel, otherwise known as the sales process, refers to the series of steps that customers take during… Read more »
Grow Your Brand with Personalized Video Content
How to Gain the Competitive Edge with Video Marketing Brands face many challenges on their way to gaining mainstream acceptance among customers. Among them is brand image. One of the… Read more »
Video Retargeting Outperforms Traditional Retargeting with Average Industry Increases of 74% in CTR and 49% in ROI [Infographic]
Stay on Target with Organizational Goals with Dynamic Video Retargeting Treepodia collated data from a year-long study comprising in-depth analysis and research on the effectiveness of dynamic video retargeting. The… Read more »
How to Use Loyalty Videos for Maximum Retention?
Loyalty Videos: A New-Age Solution to an Age-Old Problem Customer Relationship Management, or CRM, is the focal point of retention strategists around the world. The pivotal question is What strategies… Read more »
Content Best Practices to Successfully Manage Your Video Campaign
Best Practice #1 – Personalized Marketing Material Online video is gaining prominence every day. Video has already overtaken traditional banners and text as the most effective communication medium in the world…. Read more »
2017 Video Marketing Predictions
Effective Ways to Boost Retention, Conversion and Profitability: Video Marketing of the Future. Companies looking to boost their retention, conversion and profitability are increasingly turning to video remarketing. Building strong… Read more »
Why is Facebook Video Remarketing So Effective?
Video Ads Are Increasingly Popular on Facebook and Here’s Why! As the world’s #1 social media platform, Facebook stands head and shoulders above the competition. According to Facebook’s official company… Read more »
Get on the Bandwagon with Brand-Based Marketing Strategies
Why Does Brand Awareness Really Matter? A brand is something that is identified as unique to your company or business. In the e-commerce world, your brand is typically showcased via… Read more »
Why Do Personalized Videos Resonate with Customers?
What are personalized videos? Personalized marketing videos are the most engaging, immersive and converting multimedia tools available to marketers today. On the Internet, there are a handful of ways that… Read more »
Using Video to Enhance Dynamic Remarketing
What is Dynamic Video Retargeting All about? There’s a new sheriff in town in the world of online marketing campaigns and his campaign slogan is dynamic video retargeting. Over time,… Read more »