Effective Ways to Boost Retention, Conversion and Profitability: Video Marketing of the Future. Companies looking to boost their retention, conversion and profitability are increasingly turning to video remarketing. Building strong… Read more »
Video Ads Are Increasingly Popular on Facebook and Here’s Why! As the world’s #1 social media platform, Facebook stands head and shoulders above the competition. According to Facebook’s official company… Read more »
Why Does Brand Awareness Really Matter? A brand is something that is identified as unique to your company or business. In the e-commerce world, your brand is typically showcased via… Read more »
What are personalized videos? Personalized marketing videos are the most engaging, immersive and converting multimedia tools available to marketers today. On the Internet, there are a handful of ways that… Read more »
What is Dynamic Video Retargeting All about? There’s a new sheriff in town in the world of online marketing campaigns and his campaign slogan is dynamic video retargeting. Over time,… Read more »
How Video is Transforming the Way Shoppers React to Advertising Material A debate about the best advertising approach has been raging since time immemorial. The differences between a hard-sell strategy… Read more »
Why do we care about personalized content ? As individuals, it is human nature to expect that our needs will be met by those we interact with. In this vein,… Read more »
The average human attention span shrunk to 8.25 seconds in 2015 and is now shorter than a goldfish, according to research by Microsoft. It’s no surprise people get distracted easily… Read more »
If you try to imagine how many search items your clients and potential clients pop into Google on a daily basis, or even on a weekly basis, you would find… Read more »
We mentioned in a post at the start of 2016 that embedded videos in search options may be the next big thing this year – let’s see why It’s being touted as… Read more »