How Video is Transforming the Way Shoppers React to Advertising Material A debate about the best advertising approach has been raging since time immemorial. The differences between a hard-sell strategy… Read more »
Why do we care about personalized content ? As individuals, it is human nature to expect that our needs will be met by those we interact with. In this vein,… Read more »
The average human attention span shrunk to 8.25 seconds in 2015 and is now shorter than a goldfish, according to research by Microsoft. It’s no surprise people get distracted easily… Read more »
If you try to imagine how many search items your clients and potential clients pop into Google on a daily basis, or even on a weekly basis, you would find… Read more »
We mentioned in a post at the start of 2016 that embedded videos in search options may be the next big thing this year – let’s see why It’s being touted as… Read more »
The limited attention span of online users has pretty much created an entire industry: video advertising. The hunger for video has forced advertisers to migrate from static ads to video… Read more »
With 74% of all Internet traffic predicted to be video by 2017, according to Syndacast, Facebook is increasingly concentrating on video for both its users and advertisers. Thanks to… Read more »
With dynamic remarketing, you could see your ads receive 5 times the conversions When users visit your site, they may spend plenty of time looking at goods and services… Read more »
2016 Video Marketing Trends to Watch The online world is flooded with content, which creates a critical need for videos that will engage and capture your target audience. In looking… Read more »
Email campaigns have been around forever, and the fact that personalization is key to marketing success has been studied extensively. Consumers are saturated with the task of building a following… Read more »