Last month I wrote a post titled Ecommerce Video in the Wild that was dedicated to showcasing some of our client implementations. I figure our latest clients deserve at least the same level of exposure and so without further ado it gives me great pleasure to introduce the March edition of ”Ecommerce Videos in the Wild“: Americangolf.co.uk With over 83 stores in the UK and Ireland American Golf is (confusingly perhaps) Europe’s largest golf retailer. Priding itself in having a cadre... Read→
Are you ready to make Ecommerce Video your Conversion boost "Hole-in-One"? Ecommerce is an industry dominated by numbers, and what speaks better to professionals accustomed to looking at numbers than a solid body of statistical evidence… Ecommerce Video Conversion Rate increase stats across industries After doing some number crunching on data we collected last quarter it good to have the proof to back out intuition that video works well for vendors who have deployed it on their product... Read→
If you’ve been following this blog for a while you’ll have noticed by now that ever so often I make a point of putting up a post dedicated exclusively to different aspects of ecommerce video ROI. Today’s post is another one of those however, thanks to the kind cooperation and permission of our client Premiere Games Tables, this story goes beyond the usual aggregated stats, and gives a close and intimate perspective regarding the benefits this particular business reaped from having... Read→
This last week a bunch of new customers have opted to start using our ecommerce video platform which gives me the opportunity to highlight how our automated product video platform actually looks “In the Wild“: Boojee Beads Founded by Lisa Harrington, a pediatric nurse from Cincinnati, BoojeeBeads is one of the rare 4% of women owned businesses to achieve over $1,000,000 in sales. It’s no surprise that Bonitas International (the company behind Boojee) have elected to use our ecommerce... Read→
Considering that the difference between success and failure often rests on how well e-tailers are able provide convincing descriptions for the products they sell it’s surprising how often one still runs into poorly written, and what’s worse, poorly conceived PRODUCT DESCRIPTIONS. Rather than bitch and moan about it I figured we might as we’ll dedicate a post to a few simple tips that, should you choose to implement them with dedication, will make a world of difference to how your... Read→
GoPromoIt - Enabling e-tailers to reward customers for word of mouth advertising This post was provided by our friend Corrie Davidson, who works as the New Media Coordinator & Product Manager for Washington based online marketing agency Captico. Corrie is a savvy communicator with an interesting perspective and I consider us lucky to have the opportunity to host her here One of the clearest indicators of online shopping’s growing popularity is “Cyber Monday”. For a few years now... Read→
The return on investment for ecommerce videos - Rapid or long term? As children we’re all taught the famous fable about the race between the turtle and the hare, and the moral of the parable is: “Slow and steady wins the race” It’s a turn of phrase with a great message, and the potential for being an effective business model. With product videos, however, timelines are a bit different - they yield IMMEDIATE ROI As you can see for yourself, online retailers see an immediate increase... Read→
Prestashop and Treepodia - A partnership made in ecommerce heaven It gives me great pleasure to announce the launch of our new partnership with the Prestashop Ecommerce platform and shopping cart! Treepodia’s Ecommerce Video Prestashop Plugin is now available for download. PrestaShop is an Open-Source e-commerce software, freely downloadable and easy to setup and use. The significance of the partnership is that our ecommerce video plugin is already integrated directly into PrestaShop for... Read→
Adding product videos to your ecommerce site has never been so simple or inexpensive! "Product Video for a Dime? NO WAY!!!" Now, with our new “Essential Package”, you can cover up to 1,500 items in your product catalog with high-converting, dynamic videos for just $149. That’s less than $0.10 per video! Can you even think of anything else you can buy with a dime? If you’re an online retailer looking for a cost-effective way to start implementing video on your site, then... Read→
For the large part conversion funnels are traditionally thought of has having 4 distinct phases. These are: Awareness Interest Consideration Conversion Skip after the break to see how video contributes to the performance of the metrics associated with each one of these steps Video = Your Conversion Funnel Super Booster Video as an “Awareness” booster In the Awareness phase our goal is enter our target client’s consciousness. Before Awareness the client simply doesn’t know... Read→
