The reason I dislike Apple - The single button mouse I’d like to start this post with two small confessions. Although as a rule I try to stay abreast of the latest and greatest in technology and gadget news, I’ve never really been that interested in the mobile sector. I never went gaga over the iPhone. I think this is mainly because I have an irrational bias against all things Apple dating back to the days they used to provide the Mac with only a single button mouse. As much as I dislike... Read→
What does the future hold in store? Video! Human beings have rarely proven particularly apt at predicting the future – or at least certain kinds of futures. In the days of vinyl it was hard to imagine one would ever purchase music in another format, but then came the eight-track, the cassette, the CD and the music download. It is unlikely to end there, but what other possible manner is there to access our favorite tunes? Predictions of a certain nature, based on patterns combining past and present... Read→
I have a number of Google alerts set to make sure I’m never missing out on any industry (related) news, development, and/or trends in the world of video and ecommerce. Recently an article came across my inbox titled: “Field Test: Video Usage On eCommerce Sites”. Originally published on Practical eCommerce in October, 2008, my first impression was, “oh, old news.” Evolution - As seen on México's Federal Highway 2 But old news is sometimes good news when you want to compare where... Read→
I came across a great expression this week, in a Business Week article – “haptic gratification”. I must confess that in my ignorance I was unaware of the term “haptic”, which according to my dictionary means “of or relating to the sense of touch; tactile.” Haptic Gratification - relates to the sense of touch (image by mind on fire) Haptic gratification as part of the shopping experience The haptic gratification in shopping therefore is the ability for people to handle a product,... Read→
Despite the fact this a “Company Blog” I usually try to keep our posts focused on tips, hints and news about ecommerce videos and related issues. Since launching the blog about a month ago we’ve listed tips for using video to increase holiday season sales, debated how to measure the ROI of Social Media, listed video slideshow tools anyone can use for free and covered a whole bunch of similar topics. What I’ve avoided doing is blowing our own horn – I prefer having others... Read→
Online purchases up 2.2% in Q2 Even in this down economy ecommerce as a whole has continued to rise over the past year. Online retail behemoth Amazon reported revenue of $15 billion, up from $12.5 billion for the same period a year ago according to the Knowledge@Wharton article “Fit for the Holidays: Amazon is Shaping Up and Shipping Out.”: “Even though the U.S. Census Bureau notes ecommerce accounts for only 3.6% of total retail sales in the country — up from 1% in 2001 — online... Read→
While the main gist of my writings here have to do with the world of video and eCommerce, I think that the overall world of online video, and how people are using and relating to video as a medium, is very relevant too. That’s one of the reasons I enjoyed the Marketing Sherpa blog post “Blogger Video Sharing Data.” It delineates, in detail, how, when, and where bloggers are using video in their posts. Marketing requires analytics as much as content What I like most about the article, however,... Read→
Ecommerce video myths debunked I’ve just finished reading a well written post by Daniel Sevitt on the ReelSeo blog titled: “The Three Types of Online Video for Business“. Daniel writes well and covers his subject matter eloquently but when I finished reading I remained with the sensation that I’d been taken for a merry little ride. Sales Are Only 0.1 Percent (?!?) I know it’s a heavy accusation, but I can explain: When someone writes a post titled “The Three Types... Read→
On his popular “DigitalBuzzBlog“, Aden Hepburn recently published a post commenting on the latest video from the gang at Socialnomics: “Social Media ROI is the hardest job in town” In the post, largely based on a post published on Socialnomics’s own blog, Aden claims that: “Everyone knows that trying to measure Social Media ROI is the hardest job in town. It’s so diverse in every application that there is no single (or simple) way to measure all the outputs... Read→
I recently read an excellent article titled “Lights, Camera, Action” by Newzgeek‘s David Shamah. Published on Israel’s leading English languge publication, the Jerusalem Post, the article’s basic premise was that: Thanks to the Internet, everybody and his cousin can now star in his own production, using techniques straight out of the Hollywood playbook Slide, Animoto and Masher – online slideshow tools Animoto Online Video Slideshow Solution (image credit: mobology) David... Read→
