Twitter on the toilet? What?!? Yes, I know, it’s a pretty crass attempt at grabbing your attention, but if you’re reading this… hey, it worked. AND, I do have a point. Entirely unrelated toilet prank video According to a recent article in eMarketer, people are “Going Social Anywhere and Everywhere”. “…60% of Twitter users reported using only their computer to access the service, microbloggers are highly mobile, accessing social media from the washroom, the car, the theater... Read→
I try to follow the Video Commerce Consortium blog by Justin Foster on a regular basis. The content is usually pretty solid, if a tad biased due to Foster‘s involvement in the industry (he’s co founder of Liveclicker). Recently Foster published the following video: After watching the clip I felt some points Justin made regarding automated video warranted commenting: Automated Video is a Scalable Solution Auto video is being adopted eagerly by some of the largest online vendors on the... Read→
Soap operas, the daily melodramas stereotypically watched by bored housewives, the unemployed, the elderly and the ill, i.e. people who have free time to watch television midday, get their genre name quite literally from soap. Soap manufacturers like Procter & Gamble, Lever Brothers and Colgate-Palmolive were amongst the original sponsors of the daily, then radio, shows. The format evolved over time, and now soaps, as they’re known colloquially, have become a staple of Camp Culture and are... Read→
Recently I ran across a post titled “Is Your Video A Vehicle Or A Destination?” on the ReelSEO blog, which I frequent regularly as it is, in my opinion, one of the finest resources online for following the video marketing scene. This particular post got me thinking about the lingo around video, and people’s expectations of what video should be able to do for their businesses. The Viral Video Grail The premise of the post is, quite rightly, that the buzz around video-for-marketing these days... Read→
This morning I read a great guest post on InternetRetailing by Sheila Dahlgren, senior director of marketing at Adobe Scene7. Sheila explained the virtues of interactive videos and gave a few examples of vendors already using this technology: …ONLINE dressing room KnickerPicker allows users to select models and lingerie styles, then zoom and spin to see all angles. Consumers choose the model which most closely resembles their body type to view from all angles how different styles of lingerie... Read→
Recently I read an interesting post by Hi Jennifer Meacham on PracticalEcommerce.com titled “Innovative Video Use Increases Conversions for Merchants.” The post’s main theme is that using spokespeople videos on your site can be very effective. Don’t mind me, I’m just walking back and forth on your screen… Don't mind me, I'm just walking back and forth on your screen... Although many of us find these types of solutions highly annoying (especially when they’re... Read→
‘Tis the season to be conferencing First we had Vegas (shop.org summit), then France (ecommerce Paris), then Germany (Mail Order World), and now we’re headed to the UK!!! London specifically – for eCommerce Expo 2009! Saying Hi to London's Eye (image credit: ** Maurice **) This is a great show for checking out all that’s new and exciting in the realm of online retail. So if you haven’t yet bought your tickets, we recommend getting in on the action. Come see the magic And once you’re... Read→
A recent article in Internet Retailer states that: “62% of U.S. adult Internet users watch videos on YouTube and other video-sharing web sites.” Youtube, ranked by Alexa as the 4th most popular destination on the web and the 2nd most popular search engine, has recently announced it’s serving more than a billion views per day. A BILLION! Check out the cool welcome clip Youtube offers newcomers: What are the implications? Simple: People are getting used to watching online video. People... Read→
We obviously think product videos are the way of the future for online retailers. It seems however that we’re not alone… Based on a survey published by InternetRetailer at the beginning of the year (2009), over forty percent of online retailers agree: “…[The] survey finds that 43.3% of merchants will update their e-commerce sites with video this year, followed by 40% with personalized product recommendations, 36.7% with customer reviews and ratings, and 35% with product configuration... Read→
After creating a huge buzz at Shop.org, we’ve moved on to E-Commerce Paris, where once again, we’re showcasing the Treepodia smart video platform. Come by our booth, J05, and we’ll give you an individualized demo of our amazing video technology. Show us your product & we’ll create video for you on the spot Just name your product, and we will show you, on the spot, how our system automatically generates videos to cover your entire product line! Automated video, automatically optimized... Read→
