Are Your Site's Videos Hidden From Google? If you have video content on your site & you’re not actively exposing it to the Google, you might find your video investment is not doing all it can for you. Exposing your videos to the major search engines is an effective, almost immediate way to boost your SEO efforts. That’s because all of the search engines place a higher value on pages with video content, and grant video results a guaranteed slot at the top of search results. Your video... Read→
Going to Movies - Things to Consider When Adding Video to Your Ecommerce site With the Holiday season just round the bend you’re probably thinking about how to boost your conversion rates and adding videos to your site is one of the best ways to do that. Adding video to your site is no longer as complicated as it used to be, but there are a few points you need to consider to make sure your video solution matches your needs: 1) Video Production Choosing how your videos will be produced is the... Read→
This week saw some interesting developments for us that I’d like to share with you all Treepodia Asia We've expanded into South East Asia! I’m glad to announce that we’re expanding & as of this week we have an official representative in South East Asia based in Bangkok – Me! I’d love to meetup with Asian companies, businesses & individuals in the online commerce space to see how we might collaborate & work together. Catch me via email at asia@treepodia.com... Read→
The WOW factor Another guest post from Ben Powell online marketing tutor at webcoursesbangkok.com What Is A Viral Video? Funnily definitions for viral video don’t abound online as you might expect. The one I found was a tad dry for my taste so I suggest this focused one instead: “A viral video is the Youtube video all your friends share on Facebook with the subject line “Funniest thing ever!” Sure, a wider definition exists, but if you make it big on either of these platforms –... Read→
A/B testing - Which option is better? In my last post I talked about A/B testing ecommerce video performance, and why we’ve opted to automate this process for clients using our platform. The truth is that the only way anyone can truly expect to improve their site’s performance is via a meticulously implemented optimization program, based on consistent execution of A/B testing, for all the variables one can tweak on one’s site. A/B testing is extra work The problem with A/B testing... Read→
Most Etailers Have Poor Decision Making Processes It never ceases to amaze me how despite the extensive online availability of massively powerful tools for improving conversions and sales, the vast majority of marketers & e-tailers still rely, almost exclusively, on “gut-instinct” (their own, or that of others) as the only system for making the decisions that manage their business. In my humble opinion this may well be the main cause such a vast percentage of online businesses fail,... Read→
French Shopping (Image Credit: http://www.flickr.com/photos/shibuya246) Although France may have been trounced in the world cup not all the news coming from the land of baguettes and liberty is bad. It turns out that in terms of e-commerce revenues Q1 2010 wasn’t only great for our clients, as we discussed in our last post, it was excellent for online retailers in general, and nowhere more so than in France. As a recent article in eMarketer quotes, according to FEVAD (Fédération du E-commerce... Read→
Although I’ve often written here about how great our smart Video platform is, how it improves the user experience, increases conversion rates, and generally makes life better for everyone – Every marketing professional knows that in sales, words are only as valuable as the numbers behind them, or in other words: “The bottom line is only as good as the bottom line” After you’re done feasting your eyes on the bombshell below you might want to scroll down and check a few figures... Read→
Images & Video are vital to Marketing your Tourism Business So, you’re a world weary traveller who has spent the best part of forever trotting the globe and you’ve lucked upon the most idyllic beach in all the world and lo and behold you have just acquired the lease on, what might possibly be the most beautiful little hotel that has ever graced God’s green earth (unless you’re in Florida and it might have a slight brown tinge to it..) You have worked your fingers to the bone fixing the... Read→
Captico The Challenges Let’s be honest. As an ecommerce retailer you really want one thing: People to buy your stuff. It doesn’t matter if you sell a product, a service, or tea-cup pigs, all of your other goals and needs fit under the giant umbrella of getting people to buy your stuff. In an effort to achieve this goal, clients always tell me the same things: - “I want more traffic to my website.” - “I want to be listed first on search engine results.” - “I want... Read→
