MAD Productions Beyond expanding our own offering, we’re always on the look out for good strategic relationships, and partnering with M.A.D. Productions is exactly that. Proud to have M.A.D. as our U.K ecommerce partner M.A.D., for those of you unfamiliar with the company, is one of the top UK based e-commerce companies, particularly in the realm of SEO. Much like us at Treepodia, they service online retail sites of different sizes across multiple verticals. And much like us, they’re extremely... Read→
Being a control freak - it's not necessarily a bad thing... I’m not entirely sure why the words “Control” and “Freak” are so often put together – as if there’s something bad or unnatural about wanting to control things. Being in control of your actions always seems to me to be a positive trait. Isn’t it? Knowing your past actions’ impact is the key for assessing your future plans If we consider that being aware of the impact of one’s past actions... Read→
Everybody knows video is on the rise - but how much?... A recent study published by Tubemogul, a video distribution and analytics startup, in partnership with Brightcove, a video platform, provides some interesting insights and statistics regarding the ways and places we’re all finding, viewing and sharing video content. Before diving into some of the cool numbers shared in the study It’s important to note that the study is based on numbers garnered from both companies’ data, which... Read→
Online retail is back on the rise! According to a recent eMarketer article, the prediction is that this year (2010) ecommerce “will climb to more than $152 billion, up 12.7% year over year”. In addition, according to the US Census Bureau online sales grew by 14.6% in Q4 2009 (over the previous year’s sales), which means a positive trend is finally under way. These gains, of course are reflective of the overall state of the economy, which is starting to pick up, as well as peoples’ desire... Read→
Dr. Melody King - Our VP for Sales & Marketing On March 5th, our very own VP of Sales and Marketing, Dr. Melody King was interviewed on Webside Chats. Webside Chats, in case you aren’t familiar with the site, is produced by Jack Humphrey: “who’s sole purpose is to track down the leading experts in internet marketing, blogging, SEO, and branding and pump them for insider information for the benefit of new to advanced marketers”. Although of course we have a particularly soft spot for... Read→
One of the interesting facts regarding the evolution of human cognition is that, as a society, our attention span is dwindling. Attention spans have shrunk by over 50% in the past decade According to a Lloyds research tracing the causes of home accidents, attention spans have shrunk from 12 minutes in 1998 , to around 5 minutes in 2008. The Lloyds research states that when asked respondents blamed ‘stress’ (18 percent) and ‘decision overload’ (17 per cent) as the main reasons... Read→
Who pushes play is not as simple a question as it may seem. And we’re not talking “Who”, as in which type of person, but rather in the most basic sense – Are you bugging my eye? Auto-play video - not my favorite... Is the video played automatically by the site or does it require a click from you? In other words, which way to play: Auto-Play Vs. Click-To-Play? Auto-play, of course, is when a video starts to play automatically as soon as you land on a webpage with video. Click-to-play,... Read→
Once upon a time in the 50s, when TV was in its infancy and advertising was a slide at the beginning of the show, a show was aired called “Father Knows Best“. Although the show achieved icon status, and is rumored to be undergoing a Hollywood adaptation these days, we all know that it’s in fact it’s Moms who know best… Moms – the Online Product Super Sleuths With the economy being what it is, and increasing amounts of product information coming online daily, moms... Read→
For some time now our development team has been hard at work on perfecting a system that enables etailers to capitalize on the advantages presented by mass distribution of videos to dedicated video sites. Earlier this week we finally launched our new Video Distributor service which we feel makes an important addition to our offering of low effort, high return, automated ecommerce video solutions. What is it? Video Distributor is an automated, scalable and inexpensive service for ecommerce vendors... Read→
Words That Make Money* The great thing about videos, as we’re always saying, is that they give customers an opportunity to see any given product in action, from multiple angles. Choosing the words in your video is important as well But videos are more than mere images in motion. There is also a copy side to them. Whether spoken via narration or appearing as actual type text in some sort of subtitle format, when creating quality videos, the words you choose are as important as the pictures you’re... Read→
