Treepodia – The leading Product Video solution for e-commerce

Ecommerce Video does amazing things for jewelry

In Q4 of 2010, SilverShake.com saw an incredible 108 percent increase in conversion rates for products with Treepodia video – welcome to another of our series of ecommerce case studies. This time we’re looking into the results of online jewelry website, www.SilverShake.com, having implemented online video with Treepodia in May 2010.

Introducing SilverShake.com

SilverShake.com is an online sterling silver gemstone jewelry store, which prides itself on the variety, quality, value, and availability of its products. With 10 years of history and counting, and over 10,000 jewelry designs available, SilverShake has proven itself to be the go-to place for those seeking high quality jewelry at fair prices.

SilverShake.com

Why they came to us

SilverShake’s marketing director, Kfir Gershonowitz, realized that the best way to show his customers their products from afar (the company is based in Thailand) would be to use online video. Kfir was also aware of the increase conversion rates attributable to online video, as well as the increase in product visibility. He thought they ought to give Treepodia’s platform a try.

What Ecommerce video solutions did we provide?

Using our unique technology we created multiple video versions for each product, which allowed effective automated A/B testing of each video’s performance, so that we could choose which video produced the most optimal conversion rates for each product. SilverShake.com also added the video distributor auto-syndication service and the dynamic video sitemap.

What ROI did Ecommerce videos provide?

As mentioned earlier in this post SilverShake.com saw an incredible 108 percent increase in CVR for products that sported Treepodia videos. Moreover our Video Distributor service increased awareness to the site by automatically publishing all the retailer’s videos to popular video sharing sites. In addition, the Dynamic Video Sitemap has ensured SilverShake’s product videos are constantly indexed by Google, which has proven extremely helpful to the company’s Search Engine Optimization effort.

Juan Martiez recently published a cool post about Paintball-Online.com on Direct Marketing News. Paintball-Online is an e-commerce site that sells + 5,000 types of paintball related items. Apparently Paintball is big business…

“…Staying ahead is a tough job!”

Product Videos - Your way to say ahead?

In order to maintain their status as the cyberspace leaders of their industry the company is always under pressure to find new and innovative ways to market their products and therefore chose to partner with us in order to start a video marketing campaign.

The desire to move into videos was, according to Brian Mitchell – Paintball-Online.com’s marketing director, driven by his understanding that:

“People don’t want to read five paragraphs to learn about a product.
Listening to a video for 30 seconds tends to be an easier way of doing it.”

Treepodia solves the price paradigm

The challenge seemed to be pricing. Initial inquiries into doing production videos were proposed at prices ranging as high as $10,000 monthly!
Treepodia’s ecommerce video platform pricing provides a comprehensive, rapidly deployed and dynamic solution at a fraction of that cost and came backed with a commitment. Mitchell says:

“Treepodia guaranteed us the program would pay for itself each month.
They said if revenue generated from the videos wasn’t 4 times what we’re paying, the month is FREE.”

“…Video delivers great Return on Investment”

So far Paintball-Online has good reason to be pleased with their videos, because they deliver where it counts the most – at the bottom line:

“Videos bring conversions up: 3.26% of buyers who watched the videos made a purchase. That’s a 26% increase in conversion rates over customers who didn’t watch the video”

Overall the direct impact of Treepodia videos on the number of cash $$$ generated is above 1%.
More than enough to ensure we are meeting our guarantee to generate more than 4 times the cost of the videos in ROI every month…

SEO Benefits of Video:

Ecommerce Videos - Your path to SEO dominance

A further pleasant surprise for the team at Paintball-Online.com was the positive SEO impact Treepodia’s videos delivers: Every video generates between 200-250 visits per day from organic Googling of the company’s top keywords!

How about you?

If you’d like to have similar ROI on your site please contact us today!
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Image Credit: photo.lady2000

If you’ve been following this blog for a while you’ll have noticed by now that ever so often I make a point of putting up a post dedicated exclusively to different aspects of ecommerce video ROI.

Today’s post is another one of those however, thanks to the kind cooperation and permission of our client Premiere Games Tables, this story goes beyond the usual aggregated stats, and gives a close and intimate perspective regarding the benefits this particular business reaped from having us add videos to it’s product pages.

Introducing Premiere Game Tables

But first a word of introduction is in order…

Since going live in 2009 Premiere Game Tables has quickly become the leading destination for those looking to create the ultimate game room. The site offers a truly impressive variety of pool, foosball, ping pong, air hockey and poker tables, not to mention a wide variety of dart boards and similar favorites. To cut a long story short – Premiere Game Tables is a one-stop-shop for creating your ultimate game room paradise.

Why did Premier Game Tables come to us?

Premiere Game Tables first approached us after the company’s president, Mr. Kirk Mathews, encountered our solution on another ecommerce site.

For Mathews there were two major reasons that Treepodia seemed like a good idea:

1. As an online-only business selling relatively big ticket items he knew only too well that giving browsers a better of the products would have a positive impact on conversions. Premiere Game Tables has always offered browsers extensive photographic coverage of its products, but Mathews and his team felt the added dimensions of video would bring the product display to a whole knew level.
2. Being online marketing experts, Premiere Game Tables’ managers were also aware of video’s important Search Engine Optimization value.

Eventually what helped seal the deal, according to Mathews, was:

”…The turn-key aspect of creating high-quality videos for our entire product catalog so quickly, using existing images and content was particularly attractive. Also their ability to host data and continually update the videos was a major selling point…”

What Ecommerce Video solutions did we provide?

We began working with Kirk and the Premiere Game Tables team half a year ago, in August of 2010. Initially the site integrated our Smart Video Platform, and shortly afterwards the team opted to add on our Dynamic Video Sitemap service.

What ROI did Ecommerce Videos provide?

Since integrating Treepodia’s automated smart video platform Premiere Game Tables has seen a significant jump in CVR (conversion rates). As the graph above show CVR has gone from 1.2% to 4% when a product video has been watched

Morevoer the addition of our Dynamic Video Sitemap service has ensured that all the site’s videos are indexed by Google leading to a massive increase in targeted SEO traffic. As Mr. Mathews puts it:

“…As soon as the XML video sitemap was created, Google was already indexing our videos. With almost every long-tail product-specific search term being indexed by Google, we’re now showing up on the first page with our highest converting search terms…”