How Video is Transforming the Way Shoppers React to Advertising Material A debate about the best advertising approach has been raging since time immemorial. The differences between a hard-sell strategy… Read more »
For the large part conversion funnels are traditionally thought of has having 4 distinct phases. These are: Awareness Interest Consideration Conversion Skip after the break to see how video contributes… Read more »
Online purchases up 2.2% in Q2 Even in this down economy ecommerce as a whole has continued to rise over the past year. Online retail behemoth Amazon reported revenue of… Read more »
A recent article in Internet Retailer states that: “62% of U.S. adult Internet users watch videos on YouTube and other video-sharing web sites.” Youtube, ranked by Alexa as the 4th… Read more »
We obviously think product videos are the way of the future for online retailers. It seems however that we’re not alone… Based on a survey published by InternetRetailer at the… Read more »