Treepodia – The leading Product Video solution for e-commerce

Being a control freak - it's not necessarily a bad thing...

I’m not entirely sure why the words “Control” and “Freak” are so often put together – as if there’s something bad or unnatural about wanting to control things. Being in control of your actions always seems to me to be a positive trait. Isn’t it?

Knowing your past actions’ impact is the key for assessing your future plans

If we consider that being aware of the impact of one’s past actions is crucial to predicting what impact one’s future actions will have, it becomes quite obvious why there’s great value in having the ability to gauge this impact as accurately as possible. This simple truism is in many respects the foundation for the entire industry of web based analytics driven marketing, and the logic driving its growth. Companies are founded, funded and flourishing based on their ability to provide accurate, actionable data which retailers can use and manipulate in order to improve their sales and bolster their bottom line. Here at Treepodia we’ve always viewed providing accurate and actionable metrics as one of the most important guidelines for the development of our applications and that’s why it gives me great pleasure to announce the launch of the newest member of our metrics driven video based marketing tools.

Control Group Measurement for Video

The latest enhancement to the Treepodia smart video platform, is our Control Group Measurement Tool.

This new tool accurately measures the impact of product videos on sales and conversions by comparing the behavior of site visitors who have been exposed to video to the behavior of site visitors who have not been exposed to video.

Get a precise picture of the impact your product videos have on your sales

In other words, by using a control group of those who do not have the option to see video, the Control Group Measurement Tool is able to accurately assess the precise impact of the presence of video on your shoppers. Essentially, what this does is give you (online retailers) an accurate view of how site visitors are responding to the presence of product videos on your site, and we’ve already established the fact that the more data you have at your disposal regarding your past actions, the better equipped you to make informed decisions regarding your future…

Conversions for video-enabled product page are consistently higher

So far, the findings have been astounding, with the conversion rate for those presented with video always coming out substantially higher than among visitors who were not presented with the option to watch video. And, what’s even more interesting is the fact that conversion rates are higher when the option to watch videos is presented to site visitors whether or not the video is watched. In other words, the mere option to watch product videos already increases conversion rates – further proof that product videos work wonders for your online business.

As our own VP of Marketing Melody King said:

“This speaks loudly to the value product videos bring to an online business in demonstrating credibility and trustworthiness.”

For more information on the Control Group Measurement Tool or the smart video platform, contact us now.

Image credit: http://www.flickr.com/photos/ach-squared/3325230784

For some time now our development team has been hard at work on perfecting a system that enables etailers to capitalize on the advantages presented by mass distribution of videos to dedicated video sites. Earlier this week we finally launched our new Video Distributor service which we feel makes an important addition to our offering of low effort, high return, automated ecommerce video solutions.

What is it?

Video Distributor is an automated, scalable and inexpensive service for ecommerce vendors that’s capable of rapidly uploading all a vendor’s product videos to YouTube, Google Video, Metacafe, Dailymotion and other video sites. One of Video Distributor’s mot important features is that it allows vendors to link to specific product pages on their site from the videos uploaded thus generating “deep links” to the vendor’s site.

How can it be used?

We’re offering Video Distributor both as a stand-alone service package and as an add-on service for our Smart Video Platform.

Video Distributor increases visibility and improves search rankings

Video Distributor ensures product videos are viewed by as many customers as possible across multiple video distribution sites and improves search rankings for our customers’ products. Here’s how it works:

People watch videos primarily on video sites

The past few years have seen video emerge as the most popular online medium. So much so that Youtube is today the world’s second most popular search engine! Google and Yahoo have been aware of this trend for years and actively promote it by offering video search explicitly.

The huge availability of video content encourages us to search for video content for all our queries, including any pre-purchase product research we’re engaged in. The thing is that we all tend to watch video primarily on the major dedicated video sites. This means that vendors neglecting to make their videos available on these sites are missing out on an increasingly popular exposure opportunity.

Here at Treepodia we were eager to find a way to help our customers capitalize on this traffic and Video Distributor is how we did it. Because it automatically uploads vendors’ videos to all the major sites the vendors needn’t worry they’re missing out on the action any longer.

Using video linkage to boost SEO

Search Engine Optimization has always been, and still remains to a great extent, dependent on link building – the creation of high quality relevant off-site links leading back to the site’s pages. From an SEO perspective well ranked videos located off-site on dedicated video sites (those that don’t classify their outgoing links as “no follow“) and deep-linked back to a particular page on the vendor’s website, are a very desirable proposition. Our new Video Distributor provides this as a service for every video on your site and the SEO results have already been tested and proven:

Video Distributor secured a top Google ranking for ElectronicShopping.com for its “Morphy Richards smoothie maker” while for WellPack.fr the platform secured a top Youtube result for the query “Kenwood Robot Chef“. Our longtime client Mr. Shmuel Gniwisch, the CEO of top jewelry sites Ice.com and Diamond.com, was kind enough to particiapte in the pilot phase of Video Distributor and has provided us with the following testimonial:

“We’re thrilled with the results we’ve seen using Video Distributor…Our organic search rankings are much higher now that our product videos are available on the major video sharing sites, and we’re experiencing an increase in traffic to our site in part due to customers linking directly to product pages from YouTube.com and other video sharing sites. Searching for white gold solitaire earrings already brings up our video (Ice.com) first”

For more details about Video Distributor, the Smart Video Platform, or any of our other services please feel free to contact us. We’re always happy to help…