Treepodia – The leading Product Video solution for e-commerce

Juan Martiez recently published a cool post about Paintball-Online.com on Direct Marketing News. Paintball-Online is an e-commerce site that sells + 5,000 types of paintball related items. Apparently Paintball is big business…

“…Staying ahead is a tough job!”

Product Videos - Your way to say ahead?

In order to maintain their status as the cyberspace leaders of their industry the company is always under pressure to find new and innovative ways to market their products and therefore chose to partner with us in order to start a video marketing campaign.

The desire to move into videos was, according to Brian Mitchell – Paintball-Online.com’s marketing director, driven by his understanding that:

“People don’t want to read five paragraphs to learn about a product.
Listening to a video for 30 seconds tends to be an easier way of doing it.”

Treepodia solves the price paradigm

The challenge seemed to be pricing. Initial inquiries into doing production videos were proposed at prices ranging as high as $10,000 monthly!
Treepodia’s ecommerce video platform pricing provides a comprehensive, rapidly deployed and dynamic solution at a fraction of that cost and came backed with a commitment. Mitchell says:

“Treepodia guaranteed us the program would pay for itself each month.
They said if revenue generated from the videos wasn’t 4 times what we’re paying, the month is FREE.”

“…Video delivers great Return on Investment”

So far Paintball-Online has good reason to be pleased with their videos, because they deliver where it counts the most – at the bottom line:

“Videos bring conversions up: 3.26% of buyers who watched the videos made a purchase. That’s a 26% increase in conversion rates over customers who didn’t watch the video”

Overall the direct impact of Treepodia videos on the number of cash $$$ generated is above 1%.
More than enough to ensure we are meeting our guarantee to generate more than 4 times the cost of the videos in ROI every month…

SEO Benefits of Video:

Ecommerce Videos - Your path to SEO dominance

A further pleasant surprise for the team at Paintball-Online.com was the positive SEO impact Treepodia’s videos delivers: Every video generates between 200-250 visits per day from organic Googling of the company’s top keywords!

How about you?

If you’d like to have similar ROI on your site please contact us today!
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Image Credit: photo.lady2000

Are you ready to make Ecommerce Video your Conversion boost "Hole-in-One"?

Ecommerce is an industry dominated by numbers, and what speaks better to professionals accustomed to looking at numbers than a solid body of statistical evidence…

Ecommerce Video Conversion Rate increase stats across industries

After doing some number crunching on data we collected last quarter it good to have the proof to back out intuition that video works well for vendors who have deployed it on their product pages. Interestingly Video is one of the few strategies that seems to work well regardless of the vertical in which it is deployed.

We’ve seen dramatic increases in conversion rates throughout Q4 of 2010 in popular ecommerce categories as dissimilar as jewelry and sports!

The following chart gives an overview for the conversion rate increases witnessed for shoppers who watched video for some of our most popular verticals:

Ecommerce Video Conversion Rate increases across verticals

Here they are ranked by the order of increase in conversion rates seen:

• Gifts +113%
• Electronics +101%
• Jewelry +85%
• Home & Garden +43%
• Personal Care +14%

The numbers are based on an aggregation of data pulled from online retail sites using the Treepodia ecommerce video platform and the automated videos created by that very system.

With consistent increases in CVR being recorded each quarter, year in and year out, it’s safe to say the increase brought about by online videos is more than a trend. It’s the new reality of online marketing. In other words, Q4’s positive results prove once again that the addition of videos to ecommerce sites is one of the most effective sales tools online retailers can employ.

As one satisfied customer from the sporting goods industry – Lee Brown, Founder and Managing Director of Onlinegolf – had to say:

“…Our customers want to get a feel for what it is they’re buying. That’s where video comes into play. With Treepodia’s video solution we’ve seen an increase in CVR of up to 88% for items featuring video…”

If you want too want to dramatically increase the conversion rates for your ecommerce site sign up for one of our packages and have your entire product catalog covered with high converting ecommerce videos within less than 24 hours.

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Image Credit: Fevisyu